Martech
OCTOBER 11, 2021
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.
More About Advertising
OCTOBER 11, 2021
VCCP landed online used car marketplace Cinch in the summer. Here’s its debut with Rylan Clark-Neal, who’s fronted Cinch ads since it started barely a year ago, back in the frame, this time assisted by celebrity chef Gino D’Acampo. VCCP’s contribution seems to be “Don’t just nail it, Cinch it,” hardly the most elegant of. The post It's a Cinch for new agency VCCP - or is it?
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Martech
OCTOBER 11, 2021
“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. “We do scheduling and routing of meetings,”
InMobi
OCTOBER 11, 2021
Justin Sparks joined InMobi in January 2021 as our Head of Vertical Strategy for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? I head our Vertical Strategy and go-to market division for North America. We have two sides in this division to help lead and support client development. One side is our enablement and training team who supports our Sales and Product teams in telling our story to the market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SODP
OCTOBER 11, 2021
Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads). It enables advertisers to display different kinds of ads across Google’s extensive ad network (properties, partner sites, and apps) to every web user, giving the opportunity for wide product promotion around the world.
More About Advertising
OCTOBER 11, 2021
Toby Allen, one half of the star creative duo behind AMV BBDO’s multi-award winning Libresse/Bodyform account, has quit the agency to take up the role of executive creative director at The&Partnership. As well as Womb Stories and Viva la Vulva, Allen and his partner Jim Hilson also created standout work for Tena, Martini, Sure and. The post #WombStories team splits: Toby Allen leaves AMV to be ECD at The&Partnership first appeared on More About Advertising.
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