Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist
Adweek
SEPTEMBER 27, 2022
New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket.
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