Tue.Sep 27, 2022

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Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Adweek

New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket.

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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.

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Let’s Talk About Brand Joins the Adweek Podcast Network

Adweek

Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let's Talk About.

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How to Design and Optimize CTA Buttons That Increase Conversion Rate

Ad Rants

In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Walmart Makes Metaverse Debut With Roblox Experiences

Adweek

Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox. The two island-like hubs, Walmart Land and Walmart's Universe of Play, will offer virtual music festivals, dressing rooms and modeling opportunities for avatars to try on digital clothes and a host of games scattered throughout. The.

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There’s No Single Solution For Privacy-Protected Advertising

AdExchanger

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.

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A Multicultural Strategy Is Crucial for Advertisers’ World Cup Marketing Plans

Ad Monsters

Every four years the World Cup reaches millions of hardcore and casual soccer fans from all over the world. The 2022 Qatar FIFA World Cup, in particular, will be a much-needed break from almost three years of pandemic woes. Many multicultural families and groups of friends in the United States will eagerly watch dozens of matches, even if the time zone difference could be challenging.

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Purpose-Led Brands Have an Opportunity to Diversify the Metaverse

Adweek

This year, Roberto Max Salas transported 30,000 guests to Coachella. Salas, co-founder and CEO of creative agency Young Hero, knows the average person can't afford a ticket, so instead he brought the music and art festival experience to the metaverse. The activation, which was created in partnership with media shop UEG, promoted client Absolut Vodka.

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Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an.

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Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity

Adweek

Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, Johnson became the first Black woman to be featured on the cover of Vogue magazine. But Johnson was not in a nostalgic mood. The fashion and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Webinar: Your customer insights can help you thrive in economic uncertainty

Martech

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.

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Crypto Platform OKX Aims to Build Brand Trust Through Responsible Investment Messaging

Adweek

As cryptocurrency brands raced to make the biggest marketing splash a year ago, one company in the space is happy with its decision to steer clear of the multimillion marketing bandwagon at the time.

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Publishers feel the crunch of cookieless browsers like Apple’s Safari

Digiday

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. And they’re growing more and more impatient about addressing this issue, which was a focal point during the Digiday Publishing Summit in Key Biscayne, Fla., last week.

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Augmented Reality Drives Consumer Confidence During a Recession

Adweek

Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It's time to talk about the "I" word. Yes, that one: Inflation. Today's consumers are.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Squarespace is marketing more directly to the creator economy

Digiday

As companies continue looking for ways to reach the expanding creator economy, Squarespace is spending more time marketing to people who maybe aren’t your average entrepreneur. Founded nearly two decades ago, the website builder has a history of helping individual artists and entrepreneurs easily create websites for their work. But now, Squarespace wants to target creators directly and help a broader audience think more about what it means to make both content and commerce.

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Brandweek Podcast: Driving Results With People-Led Problem Solving

Adweek

Miss out on Brandweek 2022? Want to catch some of the sessions you may have missed? Well, you're in luck! You can now hear select sessions from the event by subscribing to Brandweek: The Podcast. Kicking off day one of Brandweek 2022 was a conversation between AB InBev's global vice president of marketing culture and.

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Why Hearst is building a commerce marketplace

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify. Publishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a publisher into a retailer. But given commerce revenue is down this year for some media companies and the economic slowdown has put restraints on shoppers’ wallets , publishers may need to rethink their commerce strategies.

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Home / Work Podcast: Negotiating Space With Ro Kalonaros and Christena Pyle

Adweek

On the latest episode of Home / Work, host Antonio Lucio sits down with newly engaged couple Ro Kalonaros, global director of content and culture at Omnicom, and Christena Pyle, chief equity officer at Dentsu Americas. During the conversation, they discussed wedding planning, managing two different high-profile careers and finding moments of joy in household.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Digiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?

Digiday

Across the marketing and media industries, there is endless speculation about what the world without third-party cookies will look like — or, in fact, if that world will ever be a reality. We’ve already covered that publishers and agencies alike are cynical about whether the third-party cookie will actually ever go away. But in the event that it does, who will benefit from living in a cookieless world (if anyone)?

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To Dine For Podcast: Artis Stevens, President and CEO of Big Brothers Big Sisters of America

Adweek

On this week's episode of To Dine For, host Kate Sullivan is joined by Artis Stevens, who has devoted his career to community service, beginning at the Atlanta Public Housing Agency, then the Boys & Girls Clubs of America. He spent many years at the National 4-H Council, and now his career has taken him.

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Warlingo turns table on marketing terms to aid Ukraine

More About Advertising

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about fleet Street or something when I went to work there only to be highly confused when the first plash I saw was about a company called Geers Gross (I subsequently learned it was an. The post Warlingo turns table on marketing terms to aid Ukraine first appeared on More About Advertising.

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Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

Adweek

When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it's unlikely he intended to create the soundtrack to climate doomism. "That Funny Feeling," a song from the comedian's hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Adform UK Continues its Growth With Four New Appointments

Exchange Wire

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global [.]. The post Adform UK Continues its Growth With Four New Appointments appeared first on ExchangeWire.com.

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Takeaways from NAD 2022: The FTC’s Enforcement Priorities, New Technologies, Dark Patterns, and the Usual Suspects

All About Advertising Law

Last week, the National Advertising Division of the Better Business Bureau National Programs (NAD) held its annual conference. The wide array of speakers covered a broad range of topics, from the metaverse to dark patterns, social justice, environmental claims, and (as always) substantiation and disclosures. Multiple speakers from the Federal Trade Commission also presented and gave insight into the FTC’s current priorities.

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EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea

Exchange Wire

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% [.]. The post EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea appeared first on ExchangeWire.com.

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Meet Relevant Yield team in Admonsters Publisher Forum, Nashville

Relevant-Digital

We are pleased to announce that our Relevant Yield team is heading to Nashville in November. We will be there in person on November 6-9, 2022 at the Omni Nashville Hotel. It would be great to see you there!

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Octave Audio Launches Scaleable Podcasting Solution

Exchange Wire

Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today (September 27th, 2022) announces the launch of its scaleable podcasting solution. Octave has more than quadrupled the number of titles it has access to, bolstering [.]. The post Octave Audio Launches Scaleable Podcasting Solution appeared first on ExchangeWire.com.

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Why a sports betting company will brand the new train line to MetLife Stadium

Digiday

BetMGM, which offers online sports betting, teamed up with Intersection, an OOH technology company, to produce a digital outdoor advertising campaign to reach sports fans attending events at MetLife Stadium. NJ Transit’s signage and advertising were rebranded to accommodate a new rail line that goes directly to MetLife along with print and digital ads.

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Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation

Exchange Wire

Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution. . This approach integrates first-party [.]. The post Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation appeared first on ExchangeWire.com.

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How to Properly Execute a Lead Gen Strategy in Two Months

Ad Rants

What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time. According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.