Adweek
NOVEMBER 8, 2022
If you had dropped by 713 Las Vegas Blvd. during the spring of 2010, you'd have caught a glimpse of the salubrious effect that a hit TV series can have on a place. A&E's Pawn Stars had made its debut in July 2009. Nearly a year in, Gold & Silver Pawn Shop--the real-life storefront business.
The Ad Tech Blog
NOVEMBER 8, 2022
Your product must undergo major surgery sometimes. A refreshed UI or a new big feature touching critical parts of your app. “ We will ship altogether when it is ready ” is usually how it goes. In those situations, it is very tempting to delay production releases. If you do that, you are increasing your following production release cost. There are many ways to prevent it (feature flags, blue/green deployments); many are expensive to implement.
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Adweek
NOVEMBER 8, 2022
With the 2022 U.S. midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer.
AdExchanger
NOVEMBER 8, 2022
Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock. Continue reading » The post Eyeo, Owner Of Adblock Plus, Is Acquiring Blockthrough With A Focus On Ad Filtering appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 8, 2022
Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer's subscriber numbers just keep soaring. Disney+ added 12.1 million subscribers in the fiscal fourth quarter, for a total 164.2 million global subscribers, Disney said Tuesday. Nearly 2 million of those new Disney+ subscribers came from the U.S. and.
AdExchanger
NOVEMBER 8, 2022
Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political advertising in the app,” said Kevin O’Kane, who joined SmartNews. Continue reading » The post For SmartNews, First-Party Data Fuels Content Recommendation And Monetization appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 8, 2022
Disney is losing money faster than it’s adding subscribers. The media giant reported a $1.5 billion loss on its streaming business lines for the quarter, most of which Disney blames. Continue reading » The post Disney Staggers, But AVOD Price Hikes Could Be The Antidote appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
In a tent next to Norfolk, Va.'s MacArthur Center, brands, financial experts, marketing leaders, entrepreneurs and students gathered to recognize and conceptualize an inclusive, much more equitable future for business and creativity. The Mighty Dream Forum was the first official flagship event hosted by the newly formed creative advocacy agency co-founded by Grammy-winning producer and.
AdExchanger
NOVEMBER 8, 2022
A podcast interview withJessica LeePartnerWhat do you call someone who actually reads an online privacy policy? Answer: A lawyer. And therein lies the problem with notice and choice. Although it. Continue reading » The post Why It’s Time To Put ‘Notice And Choice’ On Notice appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
In this episode of Brave Commerce, Olga Osminkina-Jones, svp and global category officer for intimate wellness at consumer hygiene and nutrition maker Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Osminkina-Jones speaks on the challenges and triumphs of reaching audiences in.
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AdExchanger
NOVEMBER 8, 2022
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel's tech, which is built on show-level content identification and analysis, into its ACR-based measurement. The post Samba TV Acquires AI Startup Disruptel To Boost Its ACR-Based Measurement appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
On today's episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our host Suzy founder and CEO Matt Britton. They discuss YouTube and Google's role in the creator economy and what opportunities it brings creators, advertisers, merchants and users. Stewart is the vice president of sales at.
Smart Insights
NOVEMBER 8, 2022
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our … The post How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation appeared first on Smart Insights.
Adweek
NOVEMBER 8, 2022
Personalized marketing is a proven way for brands to catch consumers' attention; after all, 62% of consumers expect personalized ads. However, brands must proceed with caution, as consumers lose trust in brands that aren't transparent about how and when they use personal information.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 8, 2022
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. This is where SDAs can make all the difference, writes Andrew Rosenman, global product marketing lead for advanced TV and video at Equativ. The post Seller Defined Audiences Benefit Buyers, Sellers and Consumers appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. That's why Publicis Groupe has announced a joint venture with one of Europe's largest supermarkets: Carrefour.
AdExchanger
NOVEMBER 8, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wags The Dog CTV is a shiny object, but retail media is even shinier. Unlike CTV, which. Continue reading » The post The Retail Media Reality Check; TikTok Gets The CMO Touch appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 8, 2022
Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. announced that broadband marketers are leveraging the expanded acquisition capabilities of Calix Marketing Cloud Plus (Marketing Cloud Plus) to increase subscriber engagement and reach new audiences.
Adweek
NOVEMBER 8, 2022
Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared.
Martech Series
NOVEMBER 8, 2022
With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers.
Adweek
NOVEMBER 8, 2022
By default, animated emojis will automatically animate as users browse the Mastodon social networking application. However, users have the option to disable animated emojis, if they'd like. Our guide will show you how to turn off animated emojis in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 8, 2022
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.
Adweek
NOVEMBER 8, 2022
Web3 is set to transform the way that brands collaborate with creators--and if marketers aren't already planning for this, they'll be left behind. That was the consensus at Social Media Week Europe, where Lindsey McInerney, founder and CEO of Sixth Wall, and Tina Ziegler, art curator and brand consultant, sat down to discuss the evolution.
Martech Series
NOVEMBER 8, 2022
Connection+ Delivers the Richest Source of Real-Time B2B2C Linkage Data Including Over a Thousand Attributes at the Business, Professional and Personal Level. AnalyticsIQ announced the launch of its business-to-consumer linkage solution, Connection+. B2B organizations can now access the richest source of B2B2C linkage data, especially ideal for identifying micro- and small- businesses and the people behind them, both as professionals and consumers.
Adweek
NOVEMBER 8, 2022
We all have creators we follow on various platforms like TikTok and YouTube that have earned our trust and attention. Have you ever wondered how their move to start their businesses always seems to make sense? Barbara Jones is here to explain that process on this episode of Young Influentials. Jones is the founder and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 8, 2022
Partnership offers Seamless and Secure Hotel Self-Check-In through Biometric Authentication. Incode Technologies Inc., the next-generation identity verification and authentication platform for global enterprises, announced a strategic partnership with Hoteza, the smart hotel communication systems provider. Through this partnership, guests can now start their check-in journey before arriving at their hotel destination through Incode’s biometric verification process.
Adweek
NOVEMBER 8, 2022
TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis. TikTok Shop debuted in the U.K.
Martech Series
NOVEMBER 8, 2022
Under multi-country agreement, Amdocs will modernize Telefonica’s business support and operational support systems, deploying cloud-native operational support system modules on the public cloud to reduce costs and deliver faster time to market for new services, advanced digital capabilities and an improved customer experience in Argentina, Chile and Peru.
Adweek
NOVEMBER 8, 2022
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating "niche communities" grows. Speaking at Social Media Week Europe, King's director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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