Mon.Jan 02, 2023

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Roku Partners With 3 Leading CPG Brands in Further Originals Push

Adweek

Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott's have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha's Garden. "It's been interesting to see, especially.

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7 Data Privacy Stories That Rocked Ad Tech In 2022

AdExchanger

From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.

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MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind

Martech Series

Tweet. Richard Jones, Chief Revenue Officer at Wunderkind comments on the biggest trends that will shape the digital commerce marketplace through 2023: _. Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born.

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Will 2023 Finally Be Addressable TV’s Year?

AdExchanger

Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 7 Indian Ad Networks for Publishers (2023 Update)

AdPushup

Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are [.].

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Sustainability Will Keep On Trending In 2023

AdExchanger

Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey. The post Sustainability Will Keep On Trending In 2023 appeared first on AdExchanger.

More Trending

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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product.

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How Etsy Made The Platform Play; Marketing To Bettors, I Mean Fans

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was. The post How Etsy Made The Platform Play; Marketing To Bettors, I Mean Fans appeared first on AdExchanger.

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The Role Of Influencers Within Social Commerce

Martech Series

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2 trillion. Influencer Intelligence interviewed over 150 global marketers for its latest whitepaper, exploring the role of influencers in social commerce.

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Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

Digiday

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials to try and reach the younger generation as they enter the job market and their early adulthood years.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Marketing Technology Highlights of The Week: Featuring Shopify, Bridgeline, Madison Logic and more!

Martech Series

2022 was an exciting year for the B2B martech domain and it will be interesting to stay atop of the latest trends as the new year (2023!) unfolds. Until then, catch the latest in B2B marketing and martech from our latest weekly highlight: MarTech Quote-of-the-Week! Using the data sources available ensures that you are not wasting advertising dollars on a broad audience that won’t connect with your brand message and ultimately take action. – Rachel Dillon, EVP Sales and Marketing at Strateg

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Digiday’s top media trends to watch in 2023

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify. The media industry is heading into 2023 faced with a lot of uncertainty, thanks to a less than stellar 2022. But based on the conversations Digiday Podcast co-hosts Tim Peterson and Kayleigh Barber have had with media executives and brand-side leaders, the murky waters could be tricky to cross without taking on collateral damage.

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VIDIZMO’s Enterprise Video Platform Offers Advanced User Analytics to Measure Effectiveness of your Content

Martech Series

VIDIZMO’s advanced user analytics report dashboard delivers learner-focused analytics, identifying the interactive elements of your content that users participated in and analyzing the depth of their concepts through quiz and survey results, and certificates achieved. Adapting to a digital culture with online classes and work from home, it is easier for people to understand the latest content through digital technology. 80% of the participants in a Think with Google survey expressed that d

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As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots

Digiday

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Over the past year, in-game advertising companies have hitched their cart to the metaverse. But as the cold of crypto winter seeps in, brands are becoming increasingly skeptical about the concept — and in-game advertising companies are starting to back away from it accordingly.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Maigic Book: The Revolutionary New App for Creating Your Own AI-Powered Personalised Stories

Martech Series

Maigic Book is a revolutionary new app that allows users to create personalized stories using AI technology and their own input. Maigic Book , the revolutionary new app that allows users to craft their own personalized stories, is now available on iPhone, iPad, and Mac. Using a combination of advanced AI technology and user input, Maigic Book enables users to create unique tales in any genre and length they desire.

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In graphic detail: the rise of Amazon and Apple in adland

Digiday

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future. The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an industry worth $567.49 billion (as of 2022) is set to remain on course, according to figures from Insid

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Appian Elects Shirley Edwards to Board of Directors

Martech Series

Former EY partner also named Audit Committee Chair. Appian announced the election of Shirley Edwards to the Appian Board of Directors. Ms. Edwards was also named Appian Audit Committee Chair. She assumed both roles as of January 1, 2023. From 2002 to 2022, Ms. Edwards was a partner at EY (formerly Ernst & Young LLP), most recently serving as Global Client Service Partner from 2017 to 2022.

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In-App vs. Mobile Web Advertising: Which One Is Better for Publishers

Brid.tv

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal. With apps becoming more popular by the day and mobile browsers losing traction, publishers can’t help but wonder — which mobile advertising channel should I turn to ?

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Web 3.0 Technology Provider, Liveplex Appoints Vimal Kumar as President

Martech Series

Kumar’s appointment comes amid rapid company growth over 2022. The Web 3.0 infrastructure provider has recently accomplished several key milestones. Liveplex technology stack makes digital transformation to web 3.0 simple and secure with easy integration, brand journey customization, interoperability and security, The company announced they have appointed Vimal Kumar to their senior leadership team.

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All You Need to Know About Ad Blockers – Alternatives, & More

AdPushup

Ad Blockers are perhaps the biggest problem that publishers are facing at the moment; here’s an essential premier on what you need to know about them. Ad-blocking tech is such a rapidly evolving landscape. Ad blockers have been around since 2009, and today, 42.7% of internet users globally say they use one. There are two [.].

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Why it’s a good time to support a free MAA

More About Advertising

The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a tricky end of 2022 and, possibly, a more than testing early 2023 too. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to. The post Why it’s a good time to support a free MAA first appeared on More About Advertising.

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What are Vignette Ads? How to Utilize Them for Revenue Increase

AdPushup

Vignette Ads can be effective in capturing the attention of users and delivering a message or call to action. Here’s all about Vignette Ads and how to use them for monetization. Did you know that just with the help of Vignette Ads, publishers could see a rise of about 5-25% increases in revenue? Also, in [.].

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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My Ad of the Year: Stephane Soussan of Sid Lee

More About Advertising

My choice for best ad of 2022 is the film “Power Your Holidays” for Ocean Spray (from Orchard Creative.) I don’t have much to add, but I don’t think I need to – the film speaks for itself, it makes me laugh, and we all need something lighter at the end of the year. . The post My Ad of the Year: Stephane Soussan of Sid Lee first appeared on More About Advertising.

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The No-BS guide to Mobile App Monetization 2023

Monetize More

When you have taken so much time and effort to perfect your app and offer a rich user experience; you may be wondering how you can make solid revenue from it. So, what is Mobile App Monetization? It’s when you find opportunities to earn revenue from your app users. Whatever app monetization strategy you’ll implement, the end goal for publishers and developers is to generate app revenue.

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My Ad of the Year: Saatchi UK CCO Franki Goodwin

More About Advertising

In the spirit of choosing some proper non-purposey advertising I loved the ludicrous (geddit) role of the product at the heart of a big, fun idea. Hope United was born during the men’s Euros in 2021 and, this year, we brought our fight against online hate to the women’s Euros because we, like many, believe. The post My Ad of the Year: Saatchi UK CCO Franki Goodwin first appeared on More About Advertising.

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Marketing Briefing: What will be the top marketing and advertising trends in 2023?

Digiday

We ended 2022 with a round-up of top marketing and advertising trends for the year. To kick off 2023, we’re doing something similar, albeit a slightly different: We’ve asked folks what they expect the trends will be for 2023. The results are a mix of some things that were popular last year and some new trends. Read on to see marketers’ and agency executives’ predictions for the top trends in the new year.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.