Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences,

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Marketing Banner Machine Learning ROI 104

Paleo AdTech

APRIL 11, 2022

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.

Affiliates 98

Affiliates Pop-Up Cookies Ad Tech 98

Venture Beat

APRIL 11, 2022

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need? Read More.

Marketing 98

Marketing 98

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. However, a poorly executed effort can cause considerable harm by confusing customers and increasing costly assisted-service contacts.

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MarTech Marketing 88

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

APRIL 11, 2022

London agency St Luke’s has won another of the new fintech apps, HyperJar which lets people budget for separate things in “jars,” food, clothes, petrol etc. St Luke’s’ remit includes a new brand creative platform and a summer TV campaign. including all above the line communications. The creative agency will work alongside newly-appointed data marketing.

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Food Communications Agency Advertising 87

Martech

APRIL 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

Cookies 84

Cookies ROI MarTech Marketing 84

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting.

Marketing 83

Marketing ROI Agency MarTech 83

InMobi

APRIL 11, 2022

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? For a deeper dive on the topic, I recently chatted with Davide Rosamilia, Product Director at ID5. Check it out! Top Quotes From Davide How App Publishers Are Thinking About Addressability and Identity Today: “This is a fairly new issue.

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Advertising Cookies GDPR Banner 52

illumin

APRIL 11, 2022

Earlier this month, illumin CSO Seraj Bharwani sat down with Ariela Nerubay, CMO & EVP of Curacao for Portada Live, a leading marketing conference that provides cutting-edge insights about marketing to the diverse U.S. consumer. Together they talked about how Curacao was able to become one of the most trusted brands in the US Hispanic […].

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Marketing Advertising 52

Venture Beat

APRIL 11, 2022

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need? Read More.

Marketing 52

Marketing 52

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Advertising

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). TGB is a digital agency that also operates in several verticals with a special focus on health.

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Healthcare Agency Manufacturing Retail 86

Single Grain

APRIL 11, 2022

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture. While it seems like almost every artist, entrepreneur and innovator wants to get involved with the NFT landscape today, very few know how to properly promote their projects

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Agency SEO Public Relations Education 52