Adweek
OCTOBER 12, 2022
Henkel Canada's Purex was named the official laundry detergent of the National Hockey League as part of a multiyear Canadian partnership revealed Wednesday. The Purex brand will be seen in camera visible virtual slot in-ice ads during regular season games broadcast on Rogers Sportsnet in Canada, and Henkel Canada will run in-store and customer-specific shopper.
Martech
OCTOBER 12, 2022
Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.
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Adweek
OCTOBER 12, 2022
Instagram is celebrating the arrival of fall with an Autumn chat theme that users can activate in conversations. This theme adds fall colors to a conversation's text and background. Our guide will show you how to use the Autumn chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on.
Martech
OCTOBER 12, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 12, 2022
Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents. Each time a little ghost, princess or superhero takes a bar of wafers coated in chocolate from the container, the container replenishes itself. Forever. (The brand declined to reveal how.
AdExchanger
OCTOBER 12, 2022
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge when we think about where CTV belongs in a marketing funnel, writes Andrew Mullins, director of programmatic at Realtime Agency. The post Why CTV Belongs At The Top, Not The Bottom, Of Your Marketing Funnel appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 12, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 7. Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. To some folks this may seem like a very basic thing, but it’s so important in GA4 that a refresher is in order.
Adweek
OCTOBER 12, 2022
Employees have held all the power over the past two years, willing to leave for greener pastures without a second thought. Agencies are starting to get some power back as clients cutting budgets have led to sporadic layoffs throughout the industry. Agencies proclaim they are only as good as their people. Shops that put their.
Martech
OCTOBER 12, 2022
Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic. The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform.
Adweek
OCTOBER 12, 2022
When HBO Max announced that it was picking up The Gordita Chronicles in May 2021, the streamer's head of originals touted that the company was "proud to work with the powerhouse Latinx talent in front of and behind the camera." However, around a month after the show aired, the streamer canceled the series. Despite high.
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VideoWeek
OCTOBER 12, 2022
Entertainment and gaming-centric publisher IGN has acquired brand partnership agency 1TwentyFour. IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. The two companies will strengthen their service offering to clients by leveraging shared resources, according to the publisher.
Adweek
OCTOBER 12, 2022
Film luminary Baz Luhrmann knows all too well that even the smallest spark of inspiration can ignite a fire of creativity. With his next project, he hopes to light that flame in the next burgeoning artist. But his newest work isn't a psychedelic romp premiering in theaters--it's a campaign for Bombay Sapphire. "When I finish.
Martech Series
OCTOBER 12, 2022
DataRobot Strengthens Partnership with Google Cloud and Support for Joint Customers. AI Cloud leader DataRobot announced that it has successfully achieved Google Cloud Ready – BigQuery Designation, enabling more customers to accelerate and scale their impact with AI. By earning this designation, DataRobot has proven its integration for the DataRobot AI Cloud platform meets a core set of functional and interoperability requirements around BigQuery.
Adweek
OCTOBER 12, 2022
Running Sept. 15 to Oct. 15, Hispanic Heritage Month is a time to honor the achievements of Hispanic Americans while also finding new ways to support representation and equity. For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. It's also an opportunity to tout any efforts.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 12, 2022
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television. The post Why Political Advertisers (Finally) Learned To Love CTV appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
More than 100 years ago, a mile-and-a-half north of the Alamo, the Pearl brewery established itself as a defining feature of San Antonio. Now a bustling shopping, food and cultural district on 16 square blocks just north of downtown, Pearl is mapping out plans for its next century. To do that, it has enlisted the.
AdExchanger
OCTOBER 12, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports. Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and. Continue reading » The post Apple Branches Further Into Ads; Meta And Microsoft Make Nice In The Metaverse appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the pedigree of its founding members and its atypical commercial and editorial.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 12, 2022
When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director. Continue reading » The post Bombay Sapphire – And Baz Luhrmann – Toast First-Party Data With A New Brand Campaign appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
In recent years, Kraft Mac & Cheese has run a handful of marketing campaigns meant to get people talking. Or arguing with each other in a positive, fun-to-discuss kind of way. The brand, for example, has repositioned itself as a good choice for breakfast. It's released a pink, candy-coated version of its popular product for.
Relevant-Digital
OCTOBER 12, 2022
The "Attitudes to Programmatic Advertising" report published annually by IAB Europe has been published again in September. The report is a comprehensive analysis of the state of programmatic advertising in Europe. It covers e.g. trends, drivers and barriers to growth, and future forecasts. If you work with programmatic, we recommend you familiarize yourself with the report.
Adweek
OCTOBER 12, 2022
Commuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill? To solve a relatable problem for BVG, Germany's public transportation system, agency Jung von Matt AG created a product no one saw coming--first-of-their-kind.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digital Turbine
OCTOBER 12, 2022
Our BRAG Index II is out! The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. What’s on your holiday shopping list? For many U.S. consumers, this year that answer is “depends on what I can afford.
Adweek
OCTOBER 12, 2022
It is fantastic to see an increasing number of brands and marketers celebrate Latinx History Month. The Latinx community is no longer considered a niche market, and there are stats to prove it. Our spending power is significant and our cultural impact on the world is undeniable. As great as the recognition is, one thing.
Martech Series
OCTOBER 12, 2022
The Whip Media Exchange has introduced several new features and now provides insights For 260,000 global film and TV titles — offering the industry’s most comprehensive content licensing and research platform across hundreds of countries, genres and languages. Ahead of MIPCOM, The Whip Media Exchange, the industry’s premier global licensing and research platform for film and TV content, has introduced several new features that transform the content licensing and planning process, enabling
Adweek
OCTOBER 12, 2022
All professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
OCTOBER 12, 2022
A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.
Adweek
OCTOBER 12, 2022
Twitter Communities plus Twitter Spaces equals Twitter Community Spaces. The social network began testing Community Spaces with a group of Community administrators and moderators in the U.S., enabling them to create live Spaces within their Communities. Twitter said the feature benefits admins, hosts, listeners, members and moderators. Admins and hosts can extend their reach and.
Marketing Dive
OCTOBER 12, 2022
Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.
Adweek
OCTOBER 12, 2022
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats. The goal for all platforms, no matter their strategy, is to attract and retain.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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