Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 billion people currently use social media, more than double from 2.07 billion in 2015, according to Backlinko.

Media 113

Media Advertising Food Retail 113

Spoton Digital Media

APRIL 18, 2022

Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google Analytics is moving away from what we are currently using with Universal Analytics and into Google Analytics 4. You should also know you can’t sit out of this shift. There are a lot of positives though, including enough time to make the change and great new features.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech

APRIL 18, 2022

Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face widths, and face shapes than the standard face shape. It causes the problems of sunglasses or eyewear sliding down the face, resting on cheeks, leaving imprints, and hitting lashes.”.

Retail 105

Retail Shipping Fashion Education 105

Ad Tech Daily

APRIL 18, 2022

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clients Founder Tyson Quick assumes role of chief growth officer Postclick technology combines machine learning with human insights, significantly improving advertising conversion rates SAN FRANCISCO — Postclick, the world’s first Advertising Conversion Cloud™, today announced the appointment of Mark […].

Machine Learning 71

Machine Learning Conversion Rate Ad Tech Conversion 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. District Court Judge James Donato granting class-action status to the plaintiffs, DZ Reserve and Max Martialis.

Audience 100

Audience Advertising MarTech Media 100

Ad Tech Daily

APRIL 18, 2022

Stats Performs’ comprehensive sports data will power ads within Teads’ global platform NEW YORK — Teads, the global media platform, announces a new partnership with Stats Perform, the world’s leading sports data provider. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in […].

Ad Tech 57

Ad Tech Agency Media Advertising 57

Ad Tech Daily

APRIL 18, 2022

Chief Financial Officer Brian Cohen and General Counsel John Milton Bring a Wealth of Experience Scaling Global Technology Companies DANVERS, Mass. — DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it has named two new members to its senior executive team. Chief Financial Officer Brian Cohen […].

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Ad Tech Media 52

Martech

APRIL 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s a threat to social as a marketing channel. No, the threat isn’t imminent and may not be fatal, but social media in the U.S. is facing some headwinds, one of which is Elon Musk.

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Banner Media MarTech Marketing 93

InMobi

APRIL 18, 2022

This article first appeared in Business Insider India. The year 2022 will most likely determine how brands in India bounce back to achieve or sustain growth in the wake of the pandemic. While macro-economic trends such as rising input costs, supply-chain constraints, and inflationary concerns are already forcing brands to pass on the cost to consumers, brands are also playing catch up with the ever-evolving connected consumer’s behavior and expectations in the next normal.

Audience 52

Audience CPL Conversion Impressions 52

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees.

Agency 52

Agency Media Social Advertising A/B Testing 52

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