Wed.Dec 15, 2021

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How to improve campaign quality in a digital-first world

Martech

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.

Education 127
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year

More About Advertising

2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well. In the US Interpublic continued its steady progress under outgoing CEO Michael Roth, McCann motoring on as ever, Mediabrands picking up some decent.

Agency 75
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To know your customers, ping their phones

Martech

Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they are nearby — or if they are shopping at a competitor.

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Disney tops Unruly’s “emotionally engaging” Christmas ads – good from Tesco too

More About Advertising

Video and CTV programmatic advertising platform Unruly has been assessing this year’s Christmas ads via its Unruly EQ methodology, to find out which ones are the most “emotionally engaging.” 7,200 consumers around the world (2,000 in the UK) took part in the study. Top Ads Unruly EQ VP Terence Scroope says: “Similar to our 2020. The post Disney tops Unruly's "emotionally engaging" Christmas ads - good from Tesco too first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to drive engaging brand experiences with co-innovation

Martech

“There are two forms of innovation: innovation for the purpose of doing better things, and the innovation of doing things better,” said Dave Mankowski, chief growth officer of Bounteous, in his session at our MarTech conference. “‘Better things’ are those methods that are more disruptive, those that are challenging and changing the business model.”.

MarTech 106
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What Do U.S. Consumers Think About Mobile Advertising?

InMobi

Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. Today, brands have many different options for reaching consumers, including through social media, influencers, television advertising, and so many more channels. With so many options to choose from, should mobile advertising be part of the mix?

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2021 Esports Awards and The Future of Mobile Gaming

InMobi

While many may have their attention on December’s Game Awards , which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in Texas.

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Good morning: Sustainable marketing is a thing

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is sustainability just a message to your audience, or is it a practice? We can probably all agree that increased attention by consumers on the environmental impact of the products they buy is a good thing.

Marketing 105
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Quartile creates ‘largest cross-channel e-commerce advertising platform’ with Sidecar takeover

Marketing Tech News

Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands. The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and.

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Theorem adds creative optimization to its LinkedIn offering

Martech

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts. The packages offer a review of a brand’s total digital environment by Theorem creative strategists, leading to content recommendations.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Lazy loading – the optimization of webpage performance

YieldBird

When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for both Publishers and Advertisers. That is why page speed is so important for the retention of users… and earnings.

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27. Rex Briggs – the theory of Marketing Evolution

Paleo AdTech

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s. You can find a meticulous biography of Rex right here and his outfit Marketing Evolution continues to add value here. These days Rex is a speaker , author, visionary pundit and very entertaining podcast guest, as Marty and Jill discover this week.

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Context around the recent OpenX/FTC settlement

OpenX

Earlier today, the Federal Trade Commission announced that the agency and OpenX have reached a settlement based on the findings of an investigation into some of our data collection and ad serving processes. . We take this matter incredibly seriously, and since we have always held ourselves to the highest quality standards, we thought it would be helpful to provide some context and background about what happened and what we have done about it. .

Ad Tech 40
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Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV

Digital Remedy

Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer , explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive bottom-line results via OTT/CTV—and why working with an experienced media partner is crucial in today’s complex ad space.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.