Donna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval

The TelevisaUnivision ad sales chief talks the importance of Hispanic media and scoring a goal in Mexico City

With negotiations already well underway following a busy upfront week, Adweek is continuing its traditional postmortem sitdowns with the presenting ad sales chiefs.

NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli got things started, and next up is Donna Speciale, TelevisaUnivision’s president of U.S. advertising sales and marketing.

Unlike most other presenters this week, TelevisaUnivision’s event featured a full roster of on-stage talent, as the company is not affected by the ongoing Writer’s Guild of America strike. Speciale opened up about the new venue and her trip to Mexico City to learn the art of fútbol—and why she became the star of the show to help educate marketers about the Hispanic audience.

The exec also explained why the marketplace might move slowly this year and revealed if she actually scored a goal against the Mexican soccer legends she faced off against in that upfront video.

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