Sun.Jun 22, 2025

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Stadium-Naming Deals Don’t Float Your Boat? The NYC Ferry Is Looking for a Title Sponsor

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Branding Stadium-Naming Deals Dont Float Your Boat? The NYC Ferry Is Looking for a Title Sponsor When brand visibility is measured in nautical miles. “There’s not a lot of transit systems that someone can put a brand name on," said NYC Ferry executive director James Wong.

Finance 185
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Select Cannes Lions winners, Canva and more: creative ads of the week

Bhatnaturally

Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have [.] The post Select Cannes Lions winners, Canva and more: creative ads of the week appeared first on Bhatnaturally.

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Gut Named Havaianas’ First Global Agency of Record

Adweek

Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.

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In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond 

Digiday

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. EMarketer research further predicted the days of double-digit growth rates will soon be over with year-on-year growth to be just 8.7% in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What is Google AdSense and How to Start Earning With it?

AdPushup

What is Google AdSense? How to start earning from it? How is it different from Google AdSense or Google Ads Manager? We will answer all these questions in our guide. If you are planning for website traffic monetization, then you definitely must have heard of AdSense. It’s the most renowned name in the publishing industry [.

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How iHeartMedia kept the tone and personality of its AI-translated podcasts

Digiday

When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a long way since then — which is why iHeartMedia chose to take its time. More than a year after iHeartMedia execs told Digiday they planned to debut a handful of translated podcasts to grow their international audience and advertising business, those shows are finally seeing the light of day.

Media 77

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CMOs say AI platforms’ low profile at Cannes won’t happen again

Digiday

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business.

Media 74
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Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act

Martech Series

Global Enterprises Like Shell, Merkle are EAA Ready with Siteimprove’s AI-powered Accessibility Platform, Expert Services and EAA Dashboards With less than 10 days until the European Accessibility Act (EAA) takes effect on June 28 , Siteimprove , the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, shared how its AI-powered Accessibility platform, expert services and new EAA dashboards are enabling global enterprises prepare fo

MarTech 59
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What you missed at Cannes Lions 2025

Digiday

Here and gone before you know it, here’s what you might have missed from Cannes Lions 2025 across our coverage areas. A fun thing: compare the themes to how they were discussed last year. Media DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts. Marketing Marketers demanded actual, tangible case studies of AI in efficient meetings.

Media 45
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SerpDomains Launches New Marketplace Platform for Premium Aged Domains

Martech Series

SerpDomains’s newly launched marketplace gives buyers SEO-vetted aged domains and connects sellers to 30,000+ active buyers. SerpDomains has officially launched a new platform, evolving from a curated domain inventory provider into a full-fledged marketplace for buying and selling premium aged domains. Since its start in 2019, SerpDomains has helped marketers and investors acquire high-value domains free from spam and poor SEO performance.

SEO 59
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning

Digiday

Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs. That’s all well and good, but timesheet and dollar savings don’t tell the whole story when it comes to the practical applications of AI already taking hold within the ad industry, especially within media planning and buying.

Media 49
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CHAI – AI Lab Quantizes Social AI to 4-bit for +56% Increase in Throughput

Martech Series

CHAI , the high-growth AI startup, unveiled a major advancement in model optimization through its successful deployment of quantized large language models (LLMs). The breakthrough—achieved by CHAI’s AI research team—reduces inference latency by 56% while preserving model performance, a critical milestone as the platform now serves 1.2 trillion tokens daily , rivaling industry giants like Anthropic’s Claude.

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Spotify’s video podcast program draws praise from creators — and skepticism from networks

Digiday

Spotify’s video podcast partner program is gaining traction with smaller creators drawn to its direct payouts — but major podcast networks remain hesitant, citing the lack of dynamic ad support for subscriber-only content. Spotify launched its Partner Program in January, giving creators their first opportunity to share video content, and receive a cut of its ad and premium subscription revenue, on the previously audio-only platform.

Media 71
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Perfect

Seth Godin

Nothing is perfect… But everything can get better. There’s never enough time… But there’s time enough to make a difference. Someone will always be opposed to the change we seek to make. And there’s always someone who wants to help. Anything can happen… But something will.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!