Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more leads, more customers and grow their businesses with explosive results. With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, the proof is in the pudding.

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Marketing SEO MarTech Agency 111

AdPulp

DECEMBER 9, 2021

How bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]. The post Are You Ready To Stir Up Your Digital Routine with Kahlúa?

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Food Marketing 86

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. But deciding whether or not your company needs a customer journey analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessmen

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More About Advertising

DECEMBER 9, 2021

2021 is the year that proves the maxim that chaos and adversity are indeed drivers of creativity. Against the backdrop of tricky times, work is appearing from a real range of the UK’s creative shops; big, progressive, punch you in the face ideas, crafted to within an inch of their lives. And it’s not just. The post Ogilvy UK chief ECD Jules Chalkley: Ads of the Year 2021 first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 9, 2021

Good morning, Marketers, and do you have metrics for engagement? An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. But performance is still measured in terms of qualified leads.

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Impressions MarTech Media Marketing 104

InMobi

DECEMBER 9, 2021

Narayan Murthy Ivaturi joined InMobi as our Director - Digital Native and Performance, Southeast Asia. Learn more about him and why he likes working at InMobi. Narayan Murthy was introduced to the world of advertising by a college senior only when he was pursuing his MBA degree. Since then, he has gained over 15 years of experience in advertising, media planning, media sales, business development, mobile and e-commerce.

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Impressions Communications Media Agency 52

InMobi

DECEMBER 9, 2021

With mobile becoming the primary screen for consumers worldwide in understanding, identifying, engaging, and acquiring consumers, marketers increasingly turned to mobile campaigns to successfully drive their business objectives in the last few years. The Drum APAC Awards recognizes impactful campaigns that brands deliver on mobile that not only grab the eyeballs of the consumers but also make a difference to the world we live in.

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Education Rich Media Video Ads Communications 52

Martech

DECEMBER 9, 2021

OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. XPm will support cross-screen reporting on campaigns run across multiple publishers in the linear and streaming TV environments. The aim is to overcome siloed reporting on linear and streaming TV campaigns.

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MarTech Audience Agency Advertising 98

YieldBird

DECEMBER 9, 2021

Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. With this new feature, we can take a closer look at advertisers and learn more about how they are buying (or not) our inventory. These reporting metrics are not yet widely available for all Google AdManager accounts, so new features or improvements might be added.

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CPM GDPR Advertising Audience 52

Martech

DECEMBER 9, 2021

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.

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Marketing Conversion MarTech Audience 139

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