Adweek
AUGUST 30, 2022
Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability.
AdExchanger
AUGUST 30, 2022
A podcast interview withFiona Campbell-WebsterChief Privacy OfficerCCPA, CPRA, VCDPA, UCPA, CPA, CPDPA … It’s hard enough keeping track of the acronyms for state-based privacy laws in the US, let alone complying with them. And the operational challenges of compliance only get trickier as more states pass data protection and privacy laws of their own.
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Adweek
AUGUST 30, 2022
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp.
Marketing Dive
AUGUST 30, 2022
Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 30, 2022
The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month. The new identity comes as.
Martech
AUGUST 30, 2022
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 30, 2022
Brad Feinberg VP, North America, Media & Consumer EngagementSome marketers just want the comfort of knowing they can access and audit their log-level data when they want to. Most of them never dig in, though, because crunching the numbers is a highly complex process. But Molson Coors media executive Brad Feinberg and his team make. Continue reading » The post Molson Coors Is Brewing A Full-Bodied Data Strategy appeared first on AdExchanger.
Adweek
AUGUST 30, 2022
It's a simple equation: No kids sports, no athletes. No athletes, no sports drink market. The variables are a bit more complex. Who's being included in youth sports? Are the standard individual and team games the only true sports, or do skateboarding, dance, surfing, pickleball and rock climbing produce athletes and endorsers as well? Kalen.
Martech
AUGUST 30, 2022
Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.
Adweek
AUGUST 30, 2022
Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to.
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AdExchanger
AUGUST 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic. Continue reading » The post How VCs Can Cripple A Promising Category; Time To Build Something New appeared first on AdExchanger.
Adweek
AUGUST 30, 2022
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product's top marketer, the campaign will have a lasting impact on the brand's own accessibility guidelines. The U.K. chocolate giant's "Sign With Fingers Big and Small".
Martech Series
AUGUST 30, 2022
The Ticket’ Launch Includes Evvnt’s Ticketing, Marketing and Calendar Tech. Evvnt Inc., the industry leader in ticketing marketing and event discovery, announces a new partnership with The Seattle Times’ The Ticket, powered by the ST Content Studio. Launched August 18, 2022, The Ticket gives the Seattle area a robust, comprehensive entertainment website focused on local events and tickets.
Adweek
AUGUST 30, 2022
Kraft Heinz's Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a "Lunchabuild This" campaign developed by Goodby Silverstein & Partners. Consumers can download 25 blueprints from the brand's website for crafting creations.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 30, 2022
The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue.
Adweek
AUGUST 30, 2022
In recent years, several brands have debuted their own limited-edition apparel line. Instacart has done it. Popeyes has done it (with Megan Thee Stallion, no less). SunnyD, Chipotle, Dunkaroos and Pizza Hut have also done it. In this sense, there's nothing groundbreaking about Heinz introducing its first clothing collection, which features a red blotch meant.
Exchange Wire
AUGUST 30, 2022
With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [.]. The post Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC appeared first on ExchangeWire.com.
Adweek
AUGUST 30, 2022
Audio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue. The 'podcasting as a service' platform which hosts, distributes and monetizes audio content, reported that in 2021 it delivered over.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 30, 2022
Businesses and investors now have the opportunity to purchase these premium domains for the first time at “buy it now” pricing. Identity Digital, a leader in connecting the online world with domain names and related technologies, announces that it will release approximately 5,000 previously reserved domains at “buy it now” (first come, first served) prices.
Adweek
AUGUST 30, 2022
The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults.
Martech Series
AUGUST 30, 2022
Five photographers awarded a total of US $40,000 to support and encourage authentic representation of disability communities in the media. . Getty Images, a preeminent global visual content creator and marketplace, together with Verizon, have today announced the recipients of a US $40,000 creative grant focused on sharing the voices, experiences and stories of disability communities.
Adweek
AUGUST 30, 2022
Samsung is living life in the fast lane, as it's a new era for the company's free ad-supported TV (FAST) platform, Samsung TV Plus. During Samsung's NewFronts presentation earlier this year, the company hinted it was focused on FAST, announcing four new channels to join 19 other owned and operated channels on the platform.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 30, 2022
Report demonstrates the company’s commitment to sustainability practices and obligations as a member of the United Nations Global Compact. SoftServe, a leading digital authority and consulting company, has released the company’s sustainability report for 2021. Prepared in accordance with GRI standards, the report highlights SoftServe’s commitment to sustainability practices as a dedicated member of the United Nations Global Compact.
Adweek
AUGUST 30, 2022
Last year, Ferrara Candy's gummy brand Trolli teamed up with Microsoft to celebrate the 20th anniversary of the Xbox gaming console by giving away 20 custom Xbox Series S bundles and showcasing some of the system's biggest titles such as Halo Infinite and Sea of Thieves on the brand's packaging. Now the confectionery brand is.
Martech Series
AUGUST 30, 2022
Cloud content management system utilizes distributed database technology to create seamless streaming experiences everywhere customers demand. Edison Interactive (EI), the leader in connected device ecosystems, announced its platform’s content is now faster with nearly no latency thanks to a collaboration with distributed database platform HarperDB.
Adweek
AUGUST 30, 2022
On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 30, 2022
Company’s data-driven, digital approach generates more revenue growth and creates better customer relationships. 6sense, a leading sales and marketing technology company, is using ON24 digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects.
Adweek
AUGUST 30, 2022
Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform "The Power of Music" internationally--as it aims to attract more young people to the service. The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and.
Martech Series
AUGUST 30, 2022
Data Shows the Rise of the Road Fan, Crowd Breakdown for Biggest Matchups. Vivid Seats Inc. (“Vivid Seats”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today revealed its football fan insights into the 2022 NFL season, predicting the crowd makeup for the biggest matchups of Week 1 and how the most die-hard fans will be supporting their home teams this season.
Adweek
AUGUST 30, 2022
Discord allows users to join servers, or groups that are focused on specific topics or businesses, such as video games or schools. After a user joins a Discord server, they have the option to leave the server at any time if they no longer want to be a member of the group. Our guide will.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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