Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly about, what are the channels today and what are the channels going to look like in the future?”.

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AdPulp

OCTOBER 18, 2021

Tom Burrell was born in 1939 and he grew up on Chicago’s South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He’s a trailblazer who climbed the […]. The post Tom Burrell, Ad Legend appeared first on Adpulp.

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Martech

OCTOBER 18, 2021

In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when it manifests as interruptions to digital video consumption. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” With the greatly increased ava

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All About Advertising Law

OCTOBER 18, 2021

The first rule of comparative advertising has always been that you can say pretty much whatever you want, as long as you don’t lie. But there is a new wrinkle—don’t threaten or stalk the competition. A recent Ninth Circuit decision in Thunder Studios v. Kazal has shed new light on the extent of protection afforded by the First Amendment to reprehensible and confrontational speech.

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Communications Advertising 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 18, 2021

Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super popular becoming too bloated and too slow and too kind of just having too much code involved,” said Todd Zeigler, CEO of digital communications company Brick Factory, in his recent MarTech session.

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More About Advertising

OCTOBER 18, 2021

Two Grand Prix were awarded in the advertising category of the 2021 Sharks Awards: Iconoclast and Stitch Editing both won a Grand Prix for their entries for Macmillan ‘Whatever it Takes’ while ZuluAlphaKilo won a Grand Prix for ‘Tough Turban.’ Canada’s ZuluAlphaKilo was also awarded Agency of The Year, Riff Raff and Biscuit were joint.

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More About Advertising

OCTOBER 18, 2021

I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the actress and model from the ABC sitcom Black-ish in ads and other promotions to tout Dell’s new slogan, “Expand Your Youniverse.” (Ouch!) Dell announced a multi-year collaboration with Shahidi. As well as ads, she’ll advise. The post Adscam's George Parker: for whom the Dell tolls first appeared on More About Advertising.

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Adtelligent

OCTOBER 18, 2021

What are Core Web Vitals? Essentially, Core Web Vitals (CWV) is Google’s way to narrow down the factors that help to evaluate the quality of a website’s user experience. These new metrics include three variables: Largest Contentful Paint , First Input Delay , and Cumulative Layout Shift. 1. Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded.

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More About Advertising

OCTOBER 18, 2021

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals.

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Lemonads

OCTOBER 18, 2021

Setting up and running a successful CPA affiliate marketing site is a great way to generate revenue from wherever you are. That said, countless websites on the internet aim to monetize Affiliate Programs. To stand out, affiliates have to find creative ways to boost their visibility, engage users, and most importantly, boost engagement across the board.

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Advertising

Karola Karlson

OCTOBER 18, 2021

Disclaimer: While sharing suggestions that help brands sell more stuff, I am ethically against any eCommerce companies selling low-quality mass-produced products that people don’t really need. Think fast fashion, soulless beauty & lifestyle products, dropshipped goods, etc. Hang on to integrity and sell high-quality & authentic stuff. Ok, getting to the article now…. — How to get good results with your eCommerce Facebook ads?

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