Smart Insights
JUNE 2, 2023
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via … The post Revenue model options: 10 revenue generation techniques for digital businesses appeared first on Smart Insights.
MNTN
JUNE 2, 2023
Netflix just announced that they will begin enforcing their long-awaited crackdown on password sharing, and subscribers are split on how they plan to react—particularly by generation. According to a recent survey from Samba TV, around 52% of Gen Z and 51% of Millennials say they will cancel their Netflix accounts if they were no longer able to share passwords with individuals outside their households—percentages approximately double those of Gen X and Baby Boomers.
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AdExchanger
JUNE 2, 2023
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of The post Streamers Fight For Subs On National Streaming Day appeared first on AdExchanger.
Martech
JUNE 2, 2023
Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Dive
JUNE 2, 2023
The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.
Martech
JUNE 2, 2023
We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Brid.tv
JUNE 2, 2023
In our last platform update, we announced a new and improved live streaming service with time-shift playback and improved stream quality. Since then, our devs have been working hard to bring publishers more exciting new features. Streamlined Ad Stack Setup We have also created a completely new way to manage ads inside the platform. Now, publishers will be able to: Create and manage different ad sources Set up custom ad schedules Apply ad schedules and update any player in just a couple of clicks
Marketing Dive
JUNE 2, 2023
The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.
AdPushup
JUNE 2, 2023
direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Learn how to get started with it. Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. In return, networks take a revenue share (like Google AdSense) or fixed price fee [.
Marketing Dive
JUNE 2, 2023
The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges.
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AdPulp
JUNE 2, 2023
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch […] The post Ad Chatter Season 4, Episode 2: Steve Red of RTO+P appeared first on Adpulp.
InMobi
JUNE 2, 2023
U.S. Privacy Laws have certainly accelerated consumer protection measures over the last couple of years. Following Virginia with the VCDPA and California with the CPRA , Colorado has now become the third state to roll out a privacy law for its residents. How is CPA different than the recent U.S Privacy Law? The Colorado Privacy Act (CPA) is very similar to the VCDPA and CPRA.
All About Advertising Law
JUNE 2, 2023
Last month, Florida governor Ron DeSantis signed into law amendments to the Florida Telephone Solicitation Act (FTSA) that scale back the scope and reach of the statute, bringing it in line with federal TCPA standards and providing needed comfort to good faith marketing companies operating in Florida. Since the last statutory changes in July 2021, the FTSA has severely impacted telemarketing and text marketing businesses marketing to Florida residents and otherwise conducting business in the sta
Admixer
JUNE 2, 2023
Learn how Admixer helped an Asian mobile network carrier implement a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Let’s reflect on the project implementation! Does a cellular network company need a real-time data analytics solution? The short answer: we think yes.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
EGC Group
JUNE 2, 2023
Several weeks ago, EGC promoted an influencer campaign for a client which has proven to be very successful. How successful?
More About Advertising
JUNE 2, 2023
Sitting in a car park at the end of his first day in a new job, an uncertain father takes a call. It’s his son, talking over the experience and providing some much-needed reassurance and love. It’s novel to see a vulnerable father in an ad, especially for Father’s Day when dads are usually represented. The post VCCP turns the tables on Father’s Day in new Cadbury work first appeared on More About Advertising.
EGC Group
JUNE 2, 2023
EGC focuses on three benefits of artificial intelligence (AI) that should help put any fears you might have to rest.
Exchange Wire
JUNE 2, 2023
This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China. Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [.] The post The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 2, 2023
Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR is playing catch-up with EVs and ditching Jag saloons, although it can’t make enough Range Rovers – whatever powers them and however much they cost. Whether or not Defender is better than Land Rover Defender.
VideoWeek
JUNE 2, 2023
In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. Top Stories UK SVOD Subs Fell in Q1 Despite Gains for NOW, Apple TV+ The number of UK households with access to an SVOD service (19.08 million) fell 1.7 percent in Q1 2023, according to UK measurement body Barb, down from 19.42 million in Q4 2022.
More About Advertising
JUNE 2, 2023
Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession (allegedly) with hydraulic presses. Yes, there’s even a YouTube Hydraulic Press Channel. So lots of things you don’t like get pressed – as also does Cornish Orchard which, they hope, you do like. Ingenious but. The post MAA Ad of the Week: Cornish Orchards from The Corner first appeared on More About Advertising.
Single Grain
JUNE 2, 2023
Have you noticed a decrease in your website traffic? Is Google sending fewer clicks to websites? Or are webmasters just looking to blame someone for a drop in traffic? Google’s role in digital marketing is unquestionable. It’s the largest search engine in the world and the go-to source for people seeking information. And marketers have become uber-reliant on this platform for the majority of their web traffic.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 2, 2023
It’s National Fish and Chip Day today (at last a day that’s worth noting) but the nation’s noble fish fryers are under pressure, like the good old English pub, from soaring prices. Sarsons vinegar is the condiment of choice for most and agency Wonderhood studios is drumming up support with, among other things, a diverting. The post Wonderhood goes in to bat for nation’s embattled fish fryers first appeared on More About Advertising.
Seth Godin
JUNE 2, 2023
Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’ You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simply broke your sentences into bits and changed the state of your inventory accordingly.
More About Advertising
JUNE 2, 2023
Jack Daniels is so deeply rooted in Tennessee culture and the southern states of America, that at first glance it seems an odd choice to get two well-known cockney geezers – Martin and Roman Kemp – on board. But agency Iris has got the best out of the Spandau Ballet bassist-turned-actor and his radio presenter. The post Martin and Roman Kemp show how it’s done for Jack Daniels first appeared on More About Advertising.
Single Grain
JUNE 2, 2023
As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.” So what is the future of podcast advertising? Or are we already in it? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
JUNE 2, 2023
Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI).
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