Martech
FEBRUARY 16, 2022
Example of a Public Live event. Image provided by Public. Public.com is an early-stage company that wants to help people become better investors. They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing.
AdPulp
FEBRUARY 16, 2022
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson’s dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. “Willie Nelson is an American icon whose appeal knows no boundaries and […].
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Martech
FEBRUARY 16, 2022
In a widely foreseen move, Google has announced plans to restrict cross-app tracking and introduce other privacy measures on Android phones. This was framed as a multi-year effort to be pursued through the Privacy Sandbox on Android. Apple last year made cross-app tracking an opt-in for users on a per-app basis. Details of how Google will limit tracking have yet to emerge.
AdPulp
FEBRUARY 16, 2022
Whatever you’re interested in, there’s plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, “This is […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 16, 2022
Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? What’s making A/B testing obsolete? Self-learning AI. Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize custome
More About Advertising
FEBRUARY 16, 2022
Has somebody been depositing what we used to call Columbian marching powder in car marketing departments? We had Arnie Schwarzenegger and Salma Hayek as Zeus and Hera in BMW’s somewhat atypical Super Bowl spot from Goodby Silverstein and now Mercedes has topped the lot with ‘Immortal Love’ by Antoni Garage for its venerable G-Class, a.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 16, 2022
The advertising is pretty basic, but it builds effectively on a long-term brand asset, and the true marketing device here is O2’s “Roam freely” offer, which dispenses with post-Brexit roaming charges across the EU. That’s a very good reason to choose O2. David Masterman, creative director at VCCP London, said: “How much are we all.
Martech
FEBRUARY 16, 2022
Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. The key to this partnership is Sounder’s Audio Data Cloud, which uses AI and machine learning tools to enable podcast creators to gain real-time insights to help grow their audience and monetize content.
More About Advertising
FEBRUARY 16, 2022
Here’s one we didn’t expect: FCB global CEO Carter Murray (below) is leaving in March to be replaced by a duo of North America CEO Tyler Turnbull and global CEO Susan Credle who also becomes global chair. FCB is the second-largest creative network in Interpublic after McCann Worldgroup. Under Murray the agency, once the unhappily. The post Carter Murray in surprise exit from Interpublic’s FCB first appeared on More About Advertising.
Martech
FEBRUARY 16, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs?
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More About Advertising
FEBRUARY 16, 2022
Premium digital Out of Home media owner Ocean Outdoor has bounced back strongly from the pandemic in 2021, recording a 44.3% increase in revenue over 2020 (7.2% over Q4 2019) and a profit of £18.6m. The company, which operates in the UK, Netherlands and the Nordics, has also won long-term contracts from Edinburgh’s £1bn St. The post Out of Home pioneer Ocean bounces back from pandemic – but it’s still in the shop window first appeared on More About Advertising.
Digital Remedy
FEBRUARY 16, 2022
The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies , about $42b in revenue opportunities is lost each year due to bots and fake users.
More About Advertising
FEBRUARY 16, 2022
In a deal that sends out a stark message of responsibility to marketers, Remington Arms has been forced to pay $73 million in compensation to families whose loved ones were killed in the 2012 elementary school shooting. The families won a settlement after suing Remington for its promotional materials, saying they encouraged violent behaviour. One. The post Gun Maker pays out $73m as marketing takes some blame for Sandy Hook shooting first appeared on More About Advertising.
Digital Remedy
FEBRUARY 16, 2022
The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies , about $42b in revenue opportunities is lost each year due to bots and fake users.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Admixer
FEBRUARY 16, 2022
There is no need to discuss the fact that cable television is becoming obsolete. It loses its position to streaming services, which are developing faster, increasing their audience reach, and are just much more convenient. Viewers watch all the content played on TV in new places and ways because now they can connect to the […]. The post OTT and CTV Advertising: The New Era Of TV Ads appeared first on Admixer.Blog.
All About Advertising Law
FEBRUARY 16, 2022
With several new state laws effective in 2022, it is becoming increasingly difficult for businesses to develop baseline compliance protocols across federal and state automatic renewal laws. Against this backdrop, federal and state regulators continue to examine the sales practices of companies that sell products and services on an automatically renewing basis; states continue to pass new laws—and strengthen existing laws—that further embolden private plaintiffs and class action lawsuits; and the
Relevant-Digital
FEBRUARY 16, 2022
Updated: 15.2.2022.
Martech
FEBRUARY 16, 2022
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. “We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re try
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
FEBRUARY 16, 2022
Without question, the growing number of NFT fans are making NFTs sell like hotcakes. Leading NFT marketplaces like OpenSea have generated $2.7 billion worth of Ethereum trading volume for the first half of January 2022. And, as per CoinMarketCap , the NFT market cap has reached around $23 billion: The only requirement is that you need to know how to market your NFT collectibles.
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