Adweek
JULY 31, 2024
Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. This is the company's second seed funding round after raising $7 million in 2022. The latest round was led by venture capital firm TechOperators. Investment funds Dynamism and SideKick and two family office funds also invested in the round.
AdExchanger
JULY 31, 2024
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […] The post Magnite Tackles Fully Automated Prebid Wrapper Optimization appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 31, 2024
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in town. If you were watching linear television, where ads are served based on broad factors like programming and geography, you might.
Martech
JULY 31, 2024
Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy. Every year, Merkle conducts research into customer experience from both the vendor and customer side.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 31, 2024
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK. These.
Martech
JULY 31, 2024
Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the human relationship. You might treat customer satisfaction as soft, but your customers do not. Each and every customer is more important to the bottom line, especially as a B2B company moves along the arc of maturity and increasingly focuses on profitability.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 31, 2024
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio. The post Innovid Wants To Solve CTV’s Most Annoying Issue appeared first on AdExchanger.
Adweek
JULY 31, 2024
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out a series of updates on July 30 to ensure greater brand safety and more transparency into ad buys bought using Performance Max, Google's big AI-driven buying tool that is both popular and at times controversial.
Martech
JULY 31, 2024
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
Adweek
JULY 31, 2024
Department store chain Belk is standing up an advertising business. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer's shoppers. Belk is a regional department store chain with nearly 300 stores in 16 Southern states including Texas, Florida and Maryland. Belk competes.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Brid.tv
JULY 31, 2024
In our last major release, we introduced significant changes like full access to our exclusive video library through the platform and a new player and widget code URL. This time, we’ve focused on optimizing overall platform performance and addressing minor bugs. Check out the full Platform Update 6.9.6 Changelog below. Full 6.9.6. Changelog Fixed Static Playlist UI improvements for better usability; Smart Playlist minor bug fixes; Fixed a bug where snapshots are not properly changed once t
Adweek
JULY 31, 2024
Cottagecore, balletcore, gorpcore. just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging trends of the moment. But in a recent breakdown from trend forecaster @thedigifairy, these "cores" have faded just as quickly as.
AdExchanger
JULY 31, 2024
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […] The post DoubleVerify Breaks The Moat And Storms The Social Castle appeared first on AdExchanger.
Adweek
JULY 31, 2024
Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer--the North American game, specifically. Mexico, the United States and Canada will welcome the FIFA World Cup in 2026, and their national teams just got a small regional preview of that event in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JULY 31, 2024
In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [.] The post Redefining Marketing Measurement with Incrementality appeared first on ExchangeWire.com.
Adweek
JULY 31, 2024
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement from Jeff Collins, Fox's president of ad sales, marketing and brand partnerships. "Our focused portfolio of market-leading properties in sports, news, entertainment and streaming delivered year-over-year.
Seth Godin
JULY 31, 2024
Make a list of things you used to believe. Fervently, certainly, completely. Things that you were sure of, but now, with the passage of time and the benefit of experience, you know to be incorrect or incomplete. Of course, it’s not just mythical creatures beloved by children. It’s our adherence to a social norm, loyalty to a leader or the structure of a point of view.
AdExchanger
JULY 31, 2024
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what; got money on my mind, I can never get enough”? Rather than the usual classical music or corporate Muzak, that’s what Meta should play before kicking off its quarterly earnings calls. Because Meta keeps on minting […] The post Meta’s Revenue Popped 22% YOY In Q2 – And It’s Spending That Moolah On AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JULY 31, 2024
The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that “Love begins with trust,” and Hyundai reminds us […] The post More of This Please: Love of Dogs and the Pure Joy of Play appeared first on Adpulp.
AdExchanger
JULY 31, 2024
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? appeared first on AdExchanger.
Digiday
JULY 31, 2024
A new report from Microsoft highlighted key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content. On Tuesday, the company released new research about efforts to prevent harmful generative AI such as election-related misinformation and deepfake content. The 50-page white paper also sheds more light on people’s exposure to various types of AI misuse, their ability to identify synthetic content, and growing concerns about issues like fina
VideoWeek
JULY 31, 2024
UK publisher Reach, owner of the Mirror, Daily Star and Daily Express, has seen its digital revenues grow for the first time since 2022. The group reported 6.7 percent YoY digital revenue growth during Q2 2024, signposting “early indicators” of recovery in the ad market. However, the increase follows a challenging Q1, when digital revenues fell 8.5 percent YoY.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 31, 2024
It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then, execs there have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes. The reason for all this fuss is that ad execs are still fuming over that surprise twist.
More About Advertising
JULY 31, 2024
For most people most of the time price is the overriding issue when making a purchase – be it a house, a car (look at EV price problems) or a beer. For decades adland has patted itself on the back that its big-spending clients can defy such odds, selling premium products at a price that … The post Consumer is fighting back – good for the consumer but bad for brands first appeared on More About Advertising.
Exchange Wire
JULY 31, 2024
A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [.] The post AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner appeared first on ExchangeWire.com.
More About Advertising
JULY 31, 2024
Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one day (maybe) a replacement for the entire marketing department. Which should please some although not, obviously, under-pressure marketers. Inevitably it’s AI. “We’re trying to build an AI marketer, rather than an AI tool,” says Forum3 … The post New AI took Spok sets out to replace marketing departments first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JULY 31, 2024
Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [.] The post Yahoo’s new Data Maturity Pulse ‘Pop Quiz’ Aims to Sharpen Marketers’ Data Insights appeared first on ExchangeWire.com.
More About Advertising
JULY 31, 2024
UK retailer John Lewis is joining the retail media rush with a new platform developed with Publicis Groupe’s Epsilon, which has also worked on a similar offer for sister brand Waitrose. JL says the move will allow brands to create and manage their own campaigns, including via banner ads and sponsored product listings alongside a … The post John Lewis partners with Epsilon for new retail media offer first appeared on More About Advertising.
Exchange Wire
JULY 31, 2024
On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [.] The post Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger appeared first on ExchangeWire.com.
AdExchanger
JULY 31, 2024
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads. But what else is new? Pricing pressure Legacy CPGs are fighting to […] The post The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
306 
Let's personalize your content