Bidstream Congestion: Cracking the Ad Tech Supply Chain Code
Ad Monsters
OCTOBER 5, 2024
On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris woke us up with a bang, delivering a highly insightful session at AdExchanger’s Programmatic IO.
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