Sat.Oct 05, 2024

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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code

Ad Monsters

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris woke us up with a bang, delivering a highly insightful session at AdExchanger’s Programmatic IO.

Ad Tech 102
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Yes, but how does it work?

Seth Godin

I worked with Arthur C. Clarke at the very beginning of my career. He’s most famous for saying, “Any sufficiently advanced technology is indistinguishable from magic.” Magic isn’t such a bad thing. And we certainly have plenty of advanced technology around. Advanced in the sense that we can’t be bothered to take the time to understand it.

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Nationwide, Uber Taxi and more: creative ads of the week

Bhatnaturally

Every week, I attempt share a compilation of clutter-breaking creative ads. This week, ads from Nationwide, Uber Taxi, Tasmania Tourism and more. Nationwide: Mist Me Strategically the ad series in UK, featuring the CEO of a fictional ‘A.N.Y Bank’ is sound. It highlights the features and benefits of Nationwide without getting into a direct comparison [.