Adweek
JANUARY 9, 2025
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.
Martech
JANUARY 9, 2025
For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.
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Adweek
JANUARY 9, 2025
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted. But many other brands and businesses, both national and local, are also lending a.
Martech
JANUARY 9, 2025
Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 9, 2025
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 9, 2025
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.
Adweek
JANUARY 9, 2025
Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. Ahead of the presentation, Disney revealed several ad updates, including a new biddable offering for live sports.
Martech
JANUARY 9, 2025
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.
Adweek
JANUARY 9, 2025
Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects--it was a portal. For me, it bridged the unfamiliar with the familiar, transforming the abstract idea of a new home into something tangible. Museums became spaces.
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AdExchanger
JANUARY 9, 2025
Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? The main rationale for why ad tech […] The post 2025 Is The Year Ad Tech Goes To The Clouds appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II" ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA.
Seth Godin
JANUARY 9, 2025
It costs more than you think. Last month, I hit the old stock on the Avery labels in my office cabinet. I had a bunch of things to send out, and off they went. It turns out, who knew, that old labels stop sticking. It’s entirely possible some of my really important packages never got there, but it’s hard to tell. It was certain, though, that the adhesive wasn’t doing its job.
Adweek
JANUARY 9, 2025
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
JANUARY 9, 2025
After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result.
Adweek
JANUARY 9, 2025
The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social media age. But it's not a new one. The United States has enacted widespread bans on publications and information sources in the past, for reasons similar.
Ad Monsters
JANUARY 9, 2025
First-party data is golden. It gives you direct access to consumers thoughts and preferences in exchange for providing them with a better online experience. First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. Daily Mail Ireland was searching for a first-party data strategy to engage and excite end users.
Adweek
JANUARY 9, 2025
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom's Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 9, 2025
The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the years dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […] The post Streaming And Measurement Took Center Stage At CES appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it's shaping the future of travel. "I sat down with the.
AdExchanger
JANUARY 9, 2025
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace. The post The Verge Says Pubs Need To Get Real About Google’s Search Changes appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
Friday, Jan. 3 The Five is the most-watched show heading into the first weekend of 2025 with over three million total viewers. The most-watched shows on all three networks notably fell outside of primetime as The Lead with Jake Tapper led the way for CNN, while Deadline: White House with Nicole Wallace was first for.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JANUARY 9, 2025
After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase. The factors in play come from multiple fronts. Tech companies are expanding access to AI content creation, agencies are working on ways to improve workflows for various tools, and enterprise-focused companies are looking for more ways to drive better performance with specific applications.
Adweek
JANUARY 9, 2025
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. After re-helming the role in September, the CEO discussed his new role and priorities for the media agency giant with ADWEEK executive editor Alison Weissbrot at ADWEEK House during CES. The discussion was Lesser's first public interview since joining.
AdExchanger
JANUARY 9, 2025
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: FTW appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said Fenoglio is a former EMT and volunteer firefighter who "It looks like the back of his house is catching [fire],".
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
JANUARY 9, 2025
A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.
Adweek
JANUARY 9, 2025
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound.
AdExchanger
JANUARY 9, 2025
Amazon Ads has a new product called Amazon Retail Ad Service which is notable because it licenses Amazon ad tech to other retailers. The post Amazon Launches Retail Ad-Tech-As-A-Service; Playing Fact-Checker Chess appeared first on AdExchanger.
Adweek
JANUARY 9, 2025
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some friends to sit alongside her and keep the good times rolling during the renamed Jenna and Friends hour until a permanent co-host.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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