Adweek
NOVEMBER 14, 2022
With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men's National Soccer Team (USMNT) needs a bit of encouragement ahead of the games--Ted Lasso. To motivate members of the USMNT, a series of mysterious and inspirational messages emulating.
Ad Rants
NOVEMBER 14, 2022
No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 14, 2022
Ahead of the World Cup kicking off, headphones brand Beats By Dre has released a campaign that focuses on the pressure, criticism and expectations that soccer players face off the pitch. The campaign, titled "Defy the Noise," features a range of international players including Bukayo Saka, Serge Gnabry, Kingsley Coman, Ritsu Doan and others, aiming.
The Ad Tech Blog
NOVEMBER 14, 2022
The construction industry has a division named “ pre-construction.” There are teams dedicated to studying the cost of making changes by the architects or owners before the construction starts. We don’t have something like this in software. The CTOs won’t analyze costs beyond hours estimates. The CFOs don’t have the technical knowledge to challenge estimates.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 14, 2022
Discord allows each server to have up to 50 custom emojis. Anyone with the "Manage Emoji" permission, as well as the server's owner, can upload custom emojis to a server. In addition, if someone is a Nitro or Nitro Basic subscriber, they can upload 50 additional emojis to a server, including animated emojis. It's possible.
Martech
NOVEMBER 14, 2022
Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 14, 2022
Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good. Reminds you a bit of that wonderful Spike Jonze ad with FKA Twigs. MAA creative scale: 8. The post Dad-dancing Daniel stars for Belvedere Vodka first appeared on More About Advertising.
Adweek
NOVEMBER 14, 2022
In today's episode of Home / Work, host Antonio Lucio sits down with Carolyn and Douglas Everson. Carolyn currently serves on the board of Coca-Cola and was previously president of Instacart and vp of the global business group at Meta. Douglas was previously director of global multichannel marketing at pharmaceuticals company Merck. Now retired, Carolyn.
AdExchanger
NOVEMBER 14, 2022
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Treat It Like A Team Member appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
It can be considered a victory as a home cook or caregiver to surreptitiously stuff zucchini into muffins or carrots into mac and cheese, serving those dishes to people who routinely shun vegetables. Mmmm, covert cuisine. But is it more satisfying to wait until the "victims" finish the meal, then tell them all the ingredients?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
NOVEMBER 14, 2022
Minako KentManaging DirectorWhen the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. “It wasn’t just slashed,” said Minako Kent, a managing director at. Continue reading » The post Wheels Up For Japan Airlines Marketing After Two Years Of COVID Restrictions appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. In fact, it's what's keeping Unilever's chief digital and commerce officer Connie Braams awake at night. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.
Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s
Adweek
NOVEMBER 14, 2022
When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content--cat videos, adulting fails, life hacks--that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Lifetime Value Timed Out? It was the best of LTV, it was the worst of LTV. In mobile. Continue reading » The post The Lifetime ‘Valueless’ Equation; Why CTV Needs SPO appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2022
Creators are finding that brand-sponsored content on platforms like Instagram and TikTok are not performing as well as organic posts, occurrences that are potentially spurred by algorithms suppressing certain content that does not directly benefit them. As well as general frustrations, this has the power to impact the relationship between creators and their brand partners.
Martech Series
NOVEMBER 14, 2022
New Offerings Provide Productivity Solutions for Businesses to Embrace Today’s ‘Work from Anywhere’ Models. Charter Communications, Inc, a leading broadband connectivity company serving more than 32 million customers in 41 states, and RingCentral , a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced a strategic relationship to launch two new offerings – Spectrum Business Connect with RingCentral and Spectrum E
Adweek
NOVEMBER 14, 2022
With the holidays just around the corner, travelers are already expected to experience delays, missed connections, cancellations and a lot of headaches at the airport. However, beer brand Corona has the perfect solution--and destination--in case you miss your flight. To give travelers some relaxation this traveling season, Corona collaborated with David Bogot?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 14, 2022
Integration of Further’s (formerly known as Dub) best-in-class qualitative research technology into the Toluna Start platform provides clients with industry-leading combination of quantitative and qualitative real-time research capabilities. Toluna, the leading consumer insights provider and parent company of Harris Interactive, KuRunData, and now GutCheck, announced the acquisition of Further’s industry-leading qualitative research technology platform, and the subsequent integration into Toluna
Adweek
NOVEMBER 14, 2022
Measurement is still broken at Nielsen, at least according to the audit committee of the Media Rating Council. The MRC voted to maintain the suspension of accreditation for Nielsen's national ratings, according to a letter sent to clients viewed by Adweek. It's been over a year since the MRC stripped Nielsen's accreditation after the measurement.
Martech Series
NOVEMBER 14, 2022
AWS customers can now consolidate billing, simplify procurement, and realize faster time-to-value with Yext Search. Yext , Inc., the Answers Company, announced the availability of its category-leading Search product in AWS Marketplace, a digital catalog with thousands of listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
Adweek
NOVEMBER 14, 2022
Research shows that women's pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women's pain is less understood and more mistreated.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
NOVEMBER 14, 2022
The Rise of Connected TV. If we could wind back the hands of time to 20 years ago, chances are that folks would be baffled by the terms “cord-cutter,” “binge-watching,” and “streaming.” Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed.
Adweek
NOVEMBER 14, 2022
To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing "Impossible Is Nothing" campaign ahead of the FIFA World Cup taking place in Qatar. The "Family Reunion" spot from TBWA will run for the next month and features a number of players, such as.
Martech Series
NOVEMBER 14, 2022
MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.
Adweek
NOVEMBER 14, 2022
As users browse content in the Mastodon social networking application, they may come across content and/or users they're not interested in seeing. Mastodon allows people to mute other users in order to stop seeing their content on the platform. Our guide will show you how to mute someone in the Mastodon mobile app. Note: These.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 14, 2022
GoodFirms , a globally renowned research, ratings, and reviews platform, recently released its new research report, “Scenario Planning – Objectives, Benefits, and Methods of Application” It attempts to identify and analyze the objectives, benefits, types, application methods, and challenges in scenario planning. The research aims to explore a range of possible future probabilities to help organizations make more informed strategic decisions and upskill their scenario planning i
Adweek
NOVEMBER 14, 2022
Tumblr is having some fun at Twitter's expense. Rather than paying $7.99 per month for subscription service Twitter Blue and its on-again, off-again verified checkmark, which only verifies that the account holder is paying $7.99 per month, Tumblr is offering a double blue checkmark for a one-time price of $7.99. Tumblr Tumblr said on the.
Martech Series
NOVEMBER 14, 2022
DoubleVerify , a leading software platform for digital media measurement, data and analytics, releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to
Adweek
NOVEMBER 14, 2022
Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation. The purpose of the call was to celebrate the successful architecture upgrade, or "merge," from a type of blockchain known as "proof of work," which has been running since 2015, to a new blockchain called "proof of.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
257 
Let's personalize your content