Tue.Mar 29, 2022

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Metaverse jobs surge as businesses scramble to grow VR presence

Martech

Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta , the number of job openings on Adzuna for “metaverse” was 697. In February, 2022, that number soared to 3,339. “Crypto” job vacancies also hit an all-time high last month with 5,302 listings.

MarTech 105
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What trends to follow in programmatic advertising in 2022?NEW 

NewProgrammatic

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness.

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Nielsen to be acquired by private equity consortium

Martech

Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost of $16 billion. The acquisition is subject to approval by Nielsen shareholders and is expected to close in the latter half of the year. Nielsen had rejected a $9 billion bid last week.

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Merkle B2B ECD Jason Fletcher picks his Desert Island Ads

More About Advertising

Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, and Harrods. Desert Island Ads Hello, here I am sitting alone on my desert island. The post Merkle B2B ECD Jason Fletcher picks his Desert Island Ads first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data.ai launches new solutions for the app ecosystem

Martech

Mobile analytics provider data.ai, formerly App Annie, has announced the release of two new app-related solutions, App IQ and IAP (in-app purchase) SKU. The aim is to support growth and effective strategies in the app marketing ecosystem. A taxonomy for the app world. App IQ categorizes some 10,000 apps across both Apple and Android app stores, overlaying a taxonomy of 19 genres and over 150 subgenres.

MarTech 98
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New Commercial Arts debuts for Alzheimer’s with nameless England football shirts

More About Advertising

New Commercial Arts kicked off its relationship with the Alzheimer’s Society with the launch of a “nameless shirt” as part of the charity’s partnership with the Football Association. England players wore nameless shirts for the second half of the friendly international against Switzerland. The aim was to raise awareness of dementia and Alzheimer’s Society work.

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Centrica review challenges The&Partnership/WPP

More About Advertising

The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its agency arrangements in its first such review since 2019. T&P is Centrica’s lead creative agency, the cornerstone of a WPP entity Nucleus which also includes media via MediaCom and T&P’s MSix and CRM with Wunderman.

Agency 59
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Lessons in Buying Group Marketing – Learning to dance with your sales team

Martech

First, you walk. Then you run. What if, instead, you learned to dance? While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappea

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Independent Retailers Have Entered the Retail Media Arena

InMobi

Since the onset of the pandemic, the way consumers shop and discover new products has changed. Independent retailers have begun embracing new technologies such as e-commerce to meet their needs. And, as CPGs continue to allocate money toward digital advertising, looking for new ways to connect with shoppers, retail media provides a prime audience in a buying mode.

Retail 52
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The MarTech Conference launches with keynote about transformation

Martech

Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers an

MarTech 98
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Contextual is Key: Philo’s Aulden Kaye Shares How Contextual Targeting Benefits Both Advertisers and the Viewer’s Experience

Unruly

Unruly’s Ally Appelbaum , Sr. Director of Publisher Development, sat down with Aulden Kaye , Director of Advertising Partnerships at Philo, to discuss the hot topic of contextual targeting on CTV/OTT. . Learn how Philo leverages features like genre and rating targeting to deliver a more cohesive ad-viewing experience to their audience and relevant content environments for advertisers. .

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Optimove acquires mobile messaging provider

Martech

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. “To support our next stage of growth, we will continue to add expanded capabilities to help marketers reach customers in many different ways.

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Retail Media Ad Networks - Top Picks of the Month (Mar-22)

Kritter

What is a Retail Media Network? Think of walking down your favorite grocery store and […]. The post Retail Media Ad Networks - Top Picks of the Month (Mar-22) appeared first on Kritter.

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The CFPB Warns Companies Against Impeding or Manipulating Honest Customer Reviews

All About Advertising Law

In a bulletin published last week, the Consumer Financial Protection Bureau (CFPB) warned banks and other financial companies against impeding honest reviews of consumer financial products and services. Although it does not cite a specific study for financial products and services, the CFPB’s bulletin describes how online reviews impact other industries across the economy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.