Wed.Apr 20, 2022

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How to implement a buyer-first digital strategy across departments

Martech

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp

MarTech 135
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Gen Z Gamers Explore the Metaverse, Find It to Their Liking

AdPulp

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]. The post Gen Z Gamers Explore the Metaverse, Find It to Their Liking appeared first on Adpulp.

Media 67
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Consumers aren’t so worried about data misuse by advertisers

Martech

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

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Transparency for All

IAB Tech Lab

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem. This includes data from IAB Tech Lab specifications like Authorized Digital Sellers (ads.txt) and Sellers.json, as well as newly added Audience Segment Metadata from companies that have […].

Ad Tech 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Good morning: What and who you know

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing.

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Most Viewed Video Ads: Tax Season 2022

illumin

Ready or not, tax season is here again. While this time of year may not be well-received by most consumers, taxes must be done and advertisers are eager to showcase how they can make them a little easier on us. The Most Viewed Video Ads for the 2022 Tax Season provides a strong […]. The post Most Viewed Video Ads: Tax Season 2022 appeared first on AcuityAds Inc.

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5 things martech leaders wish their teams knew

Martech

There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this hard work goes unappreciated, these subject-matter-experts move on to another company – hard to blame them.

MarTech 102
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Best Twitter Marketing Agency: Top 5 Choices for 2022

Single Grain

With around 217 million daily active users, Twitter is a hub of online activity, brimming with potential for growing brands. Unfortunately, it takes significant expertise and skill to succeed on Twitter, and not every business leader will have the time or background knowledge required to get the most out of the platform. This is the perfect time to work with a Twitter marketing agency.

Agency 52
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Activate customer data by using real-time insights across multiple channels

Martech

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources. To gain access to real-time insight and achieve a single view of each customer, Trifecta, a subscription meal service, invested in a consumer data platform (CDP).

SEO 98