Martech
OCTOBER 13, 2021
This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.
Smarty Ads
OCTOBER 13, 2021
Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.
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Martech
OCTOBER 13, 2021
Responding to my editorial in this morning’s Daily Brief , “I say CDP, you say CRM,” David Raab, founder of the CDP Institute, took me to task for perpetuating some confusion. With his permission, we publish his comments here. You do your readers a huge disservice by conflating CDP and CRM. Yes, both store customer data – as do data lakes, data warehouses, marketing automation, email engines, personalization tools, web content managers, and a host of other systems.
Smarty Ads
OCTOBER 13, 2021
Mobile apps took over the world: it seems like every developer has focused their attention on the mobile ecosystem. The trend has gone so big that even social media giants like Facebook, Instagram, and Twitter, seeing in apps a path to better user engagement, decided to make games a part.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
OCTOBER 13, 2021
Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space?
Smarty Ads
OCTOBER 13, 2021
Excellent news for our beloved users! For SmartyAds team summertime has been productive like never before: our demand-side platform keeps growing technical capacities providing advertisers with the cutting-edge features which help to achieve even greater campaign effectiveness. Starting from June, 2018 advertisers benefit from trendiest video formats and enhanced targeting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 13, 2021
App monetization is the primary issue every developer should consider prior to actual app development. Since mobile traffic overtakes the desktop and the mobile app market is growing exponentially, the industry features a lot of opportunities. Nevertheless, every developer determines individually which monetization method to choose— freemium, in-app ads.
More About Advertising
OCTOBER 13, 2021
The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during the Mark Read regime but the big city PR company it mostly owns, Roland Rudd’s. The post WPP creates financial PR giant with Finsbury/SVC merger first appeared on More About Advertising.
Smarty Ads
OCTOBER 13, 2021
What is a white-labeled advertising solution? In simple terms, the product, campaign, technology or marketing service is created without a branded label. The purchasers of the white label solutions can use or resell them to clients under their own logo. This way, resellers don’t have to reinvent the wheel.
More About Advertising
OCTOBER 13, 2021
Five agency vets have formed a new consultancy Now Next Why, aiming to advise agencies and others on growth, including strategic positioning, commercial modelling and internal culture. And, presumably, deals. The five are Stephen Knight, former senior V-P of The Walt Disney Company, former Way To Blue CEO Adam Rubins, Paul Woolley, former COO of. The post Ad industry veterans form new growth consultancy first appeared on More About Advertising.
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Smarty Ads
OCTOBER 13, 2021
Brands don’t believe in media agencies anymore. IAB Europe Report clearly shows that both advertisers and publishers tend to develop their own programmatic advertising strategies instead of relying on external partners. Around 40% of advertisers handle their online media buying in-house, half of the publishers.
Martech
OCTOBER 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does it matter what it’s called anymore? I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP.
Smarty Ads
OCTOBER 13, 2021
What is CDP? Is it just a new trendy word in marketing automation or a must-have tool for advertisers of all kinds? Let’s figure out how it works and uncover all the benefits it brings to marketers and advertisers. The Definition of a CDP or What Does.
Smarty Ads
OCTOBER 13, 2021
A lot of app developers and publishers are excited about the future, and there is a good reason for it. According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. If this stat does not get you excited.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
OCTOBER 13, 2021
“Only half of all advertising works, but no one knows which half,” said John Wanamaker, the owner of a huge retail business, over a century ago. Since then, advertising underwent several stages of transformations none of which were as drastic and fateful as ones that happened within last.
Smarty Ads
OCTOBER 13, 2021
Digital evolution is an everlasting contest. If yesterday market embraced mobile, today it requires overarching omnichannel approach, analytics, creative management, and real-time attribution altogether. Specific channel-focused solutions partly solve the problem but they trigger another challenge related to tech fragmentation. According to the stats, the last couple.
Smarty Ads
OCTOBER 13, 2021
How to assess the value of relationships you have in your life including business ones? Seems like a tough question but here’s a big hint: It’s all about trust. In business, it is a trust between a brand and its customers and business partners. In the complicated reality of.
Smarty Ads
OCTOBER 13, 2021
Meet seven more fresh updates on SmartHub! We are happy to announce that SmartHub is now packed with advanced platform navigation tools, performance tracking mechanisms, and customization features that empower SmartHub owners with new opportunities. Tuning the platform according to their own needs, SmartHub users can measure and shape.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smarty Ads
OCTOBER 13, 2021
Performance marketing made its way into the online space relatively recently. Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.
Smarty Ads
OCTOBER 13, 2021
Push network is a tricky thing to choose when you have an abundance of options. Push notification ads seem to belong to the format that looks different on every device, OS, and in different browsers. Even though push notifications don’t make the novelty of the year, they are steadily.
Smarty Ads
OCTOBER 13, 2021
Not so long ago Google Chrome blog published the news that the browser in the new 86th version will block abusive and malignant web push notifications. Advertisers and publishers are surely benefitting from push notification ads, however, lately, this technology has also been frequently used for the.
Smarty Ads
OCTOBER 13, 2021
DMEXCO 2018 has proved its “Cannes for geeks” reputation just another time. The conference was hosting 1,000+ ad tech experts, influencers, and industry leaders. Apart from this, 40,000 guests from all over the world visited the conference. Judging purely by numbers that's a success. Participation in the conference.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smarty Ads
OCTOBER 13, 2021
CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem. If previously only such ad network companies like Google AdSense almost single-handedly ruled the ball, now former market leaders are experiencing serious competition coming from companies that compete.
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