Adweek
DECEMBER 5, 2022
This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B Rare, which has released a Spanish holiday campaign that aims to.
Marketing Dive
DECEMBER 5, 2022
Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.
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Adweek
DECEMBER 5, 2022
When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But.
Martech
DECEMBER 5, 2022
Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 5, 2022
A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys' best days are behind them. That, in turn, may explain why the retailer enlisted the boy band--along with E! Entertainment host Naz Perez and makeup artist Piper Nelson--for its first-ever Live Holiday Spectacular. The event, which streamed on Facebook for about.
AdExchanger
DECEMBER 5, 2022
Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation. Continue reading » The post 4 Trends Driving Digital Marketing In 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 5, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted. Continue reading » The post LUMA’s Digital Marketing Report Is Out; Live Shop Till You Drop, Pretty Please appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
Snap Inc teamed up with fashion retailer H&M on a digital collection powered by the camera in the Snapchat application. People using the H&M mobile app for Android or iOS or Snapchat can use three augmented reality try on lenses to see what two outfits and one accessory would look like on them, with the.
AdExchanger
DECEMBER 5, 2022
As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022. Continue reading » The post GroupM And Magna’s Global Ad Forecasts Predict A Durable Ad Market appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Midsized.
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AdExchanger
DECEMBER 5, 2022
Remember when the meme-stock phenomenon caught fire last year? It was volatile, but it was also exciting, and the headlines were blaring about retail investors taking on Wall Street. Betterment, Continue reading » The post Betterment Tapped DOOH To Drive Awareness Amid Retail Investment Boom appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
In today's episode of Let's Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand's sole internet strategy. As social media sites (and their users).
Martech Series
DECEMBER 5, 2022
Assertive Yield has increased year-over-year revenue by 3x and appoints Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing. Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022.
Adweek
DECEMBER 5, 2022
WhatsApp now allows users to send messages to themselves in the messaging application on mobile devices. For instance, users could send themselves a shopping list or leave themselves a reminder to complete a task. Our guide will show you how to send messages to yourself in the WhatsApp app. Note: These screenshots were captured in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 5, 2022
Tweet. Laura Connell, Consumer Trends Manager at GWI talks about the latest brand and consumption trends that marketers should focus on more: __. Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. I’m a Consumer Trends Manager at GWI, a technology company that offers the world’s largest study on digital consumers.
Adweek
DECEMBER 5, 2022
On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Adweek digital editor and host of Young Influentials, Colin Daniels, and Rafael Canton, Adweek's breaking news reporter for brand marketing, to discuss how brands are trying to find the best recipe for.
Martech Series
DECEMBER 5, 2022
New policies introduced in order to support increased innovation and the expansion of Prebid’s mission. Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced strategic changes to its membership tiers. The introduction of new membership policies is intended to help support increased innovation across emerging programmatic channels and enable an expansion of the Prebid mission to tackle broader issues within the industry, including hiring a ded
Adweek
DECEMBER 5, 2022
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity by any means.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 5, 2022
Originality.AI launches as the first tool that is built and trained to predict when text has been created by popular artificial intelligence tools in order to help web publishers. With the proliferation of artificial intelligence (AI) writing tools publishers are concerned that the content being created by their writers is AI-generated and not original work.
Adweek
DECEMBER 5, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Marc Forgione, a New York-based American restaurateur and former Iron Chef contestant. Forgione began his culinary career at the age of 16, joining his father Larry in the kitchen at An American Place, which opened in 1983.
Martech Series
DECEMBER 5, 2022
New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services. A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service.
Adweek
DECEMBER 5, 2022
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
DECEMBER 5, 2022
With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.
Adweek
DECEMBER 5, 2022
Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 million impressions across Fox and FS1 from 33 live events. The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.
Martech Series
DECEMBER 5, 2022
Mascherano teams up with SaaSGo to get his own NFTs and marketplace. SaaSGo, a leading decentralized Web3 SaaS platform, has announced that Argentinian football legend Javier Mascherano is appointed asGlobal Brand Ambassadorand will create his own exclusive NFTs and NFT marketplace on their platform. SaaSGo allows users to instantly create own DEXs, Staking pools or NFT marketplaces code-free, issue their own tokens or NFTs and fiat-crypto on-ramp services available for 150+ fiat and 12k+ crypto
Adweek
DECEMBER 5, 2022
Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices. From Dec. 5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events. Users.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
DECEMBER 5, 2022
Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural choices, you face few absolute rights and wrongs here, but you have options worth considering. . At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite.
Adweek
DECEMBER 5, 2022
Meta is bringing some of the age verification tools it has been using on Instagram to Facebook Dating. Three options were introduced for U.S. Instagrammers in June to verify that they were old enough to use the platform: uploading accepted forms of identification, such as a driver's license or other form of identification card; uploading.
Ad Monsters
DECEMBER 5, 2022
This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. . First, TAG notes the importance of industry-wide cooperation in tackling fraud.
Adweek
DECEMBER 5, 2022
The first question David Hayman asks new people he meets is if they know where their pension money is held. Most say they don't. If you're reading this in the U.K., you might be surprised to learn that yours is most likely invested in fossil fuels, tobacco or arms. In the U.S., just 14 public.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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