Adweek
OCTOBER 11, 2022
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL.
Ad Rants
OCTOBER 11, 2022
It is clearly evident that marketing plays a crucial role in business success. A company can create and maintain long-lasting client relationships through its strategies. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.
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Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its.
VideoWeek
OCTOBER 11, 2022
Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. For the time being, broadcaster video on-demand (BVOD) and YouTube continue to account for the majority of this spend – though Spark Ninety says that could change in the coming year as new inventory hits the market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 11, 2022
This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality.
Martech
OCTOBER 11, 2022
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 11, 2022
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or PAIR, the solution is available Tuesday via Google DV360, its DSP.
Adweek
OCTOBER 11, 2022
MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, "Baby Skates," is part of the insurance company's "Uncomfortable Truths" campaign. "Baby Skates" features Stamkos pressuring Hedman to start.
Ad Espresso
OCTOBER 11, 2022
No matter what you’ve heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that if you run ads on Facebook, you have the chance to reach a boatload of people. In fact, research shows that Facebook ads reach Read More.
Adweek
OCTOBER 11, 2022
When developing marketing plans, it's all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn't work with millennials and Gen Z which, on the surface at least, may seem easy enough to put into the "under 41 years of age" category.
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VideoWeek
OCTOBER 11, 2022
BARB, the UK’s broadcaster-founded TV measurement body, has today announced that Netflix has signed up to its measurement service. The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. BARB began releasing audience data for Netflix and other subscription video on-demand (SVOD) services last year, though without these services’ cooperation.
Adweek
OCTOBER 11, 2022
Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded "Squad.
AdExchanger
OCTOBER 11, 2022
A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy over ad blocking? There was enough hand-wringing to cause collective carpal tunnel. These days, people don’t talk about ad blocking as much as they used to – it’s hard to get a word in edgewise with. Continue reading » The post Why Ad Blocking Is On The Rise … Again appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Chipotle is marking the 22nd year of its "Boorito" Halloween promotion, and its return to its restaurants for the first time since 2019, with a "BooReal" sweepstakes on nascent social media application BeReal. People can enter by posting to BeReal during its two-minute window on Halloween, Oct. 31, and including a picture of themselves in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 11, 2022
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to handle on their own. And with advertiser budgets flowing toward. Continue reading » The post How My Code’s Prebid Tech Makes It Possible To Manage Omnichannel Inventory appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Guitar brand Fender is relying on its rich brand history to reach younger consumers amid a rise in people picking up the guitar during the Covid-19 pandemic. A study by YouGov last year revealed that 7% of the U.S. population ages 13-64--about 16 million people--started learning to play the guitar between May 2019 and June.
Marketing Dive
OCTOBER 11, 2022
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
Adweek
OCTOBER 11, 2022
Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser's and a publisher's site. Advertisers and publishers will be able to activate encrypted first-party information unique to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 11, 2022
Kean GrahamCEO and FounderMonetizeMore“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, CEO and founder, MonetizeMore. . Continue reading » The post A Recession Is Coming. Publishers Must Prepare Now appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. Brands also came out in full force, with strong representation from streamers in particular looking to capture.
AdExchanger
OCTOBER 11, 2022
Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. Difficult subscription cancellation processes, dishonest pricing models and even opt-in buttons that are more attractive than their opt-out counterparts are all examples of dark.
Adweek
OCTOBER 11, 2022
They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a love story that defies expectations. In this case, it isn't people who fall in love--but trucks. Created by Swedish agency Forsman & Bodenfors, Volvo Trucks' ad follows the unlikely union between two types of vehicles.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 11, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as a private company, it doesn’t report earnings to anxious shareholders. Continue reading » The post TikTok Gets Into Warehousing; Advertisers Are Unfazed By TikTok Political Drama appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
One of the thorniest challenges in today's b-to-c ecommerce world is the shopper "cold start" problem. The term "cold start" originates from cars--when it's really cold, an engine has difficulty starting up, but when it warms up, it runs smoothly. Similarly, the best personalization tools excel at guiding consumers to highly relevant product options but.
Martech
OCTOBER 11, 2022
When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at The MarTech Conference. “So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”.
Adweek
OCTOBER 11, 2022
From the rise of quiet quitting in the workplace to the decline of the "girl boss" movement, reports suggest that a younger generation is rejecting hustle culture. Food delivery app Uber Eats jumps on this trend with a new campaign that celebrates "the art of doing less." A series of ads, created by agency Mother.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 11, 2022
The world’s most lucrative AI business – Chatbots/Virtual Digital Assistants — will remain a market served by a robust, diverse ecosystem of vendors. In a new report, Omdia suggests that contrary to a wide range of vendor assessments and traditional technology market trends, Chatbot/VDA solutions will not be dominated by a small number of big-name vendors. “There are several reasons for a robust chatbot solutions market,” said Mark Beccue, Principal Analyst, Omdia, “
Adweek
OCTOBER 11, 2022
In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which now allows players to step onto the field.
Marketing Dive
OCTOBER 11, 2022
Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of.
Adweek
OCTOBER 11, 2022
Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation. Top Line On Oct. 13, the streamer is launching a unique shoppable experience, Netflix at The Grove, giving fans of all ages the chance to get limited edition merch while becoming immersed in everything from the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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