Fri.Jan 13, 2023

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The Biggest Tech Trends at CES 2023, According to Marketers

Adweek

Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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5 strategies B2B marketing and sales teams can bank on as markets tighten

Martech

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketing 133
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These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison

Adweek

After serving four years in prison for promising a luxury island experience and delivering tents and cold cheese sandwiches in a Sandals parking lot, Billy McFarland is convinced he can rehabilitate his reputation by building another business on the same island where he is still a wanted man. McFarland is the architect of the notorious.

Agency 281
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Why Bit.ly Is Betting Big On QR Codes

AdExchanger

QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Bit.ly CEO Toby Gabriner. The post Why Bit.ly Is Betting Big On QR Codes appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pepsi Zero Sugar Will Take the Spotlight in Super Bowl Ad

Adweek

After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game--and there won't be any sugar involved. The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero.

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Will BeReal Break Through in Social Media Marketing?

EGC Group

When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023? Specifically, will it join TikTok, Instagram, Facebook, and other social media sites as an effective marketing tool?

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More Trending

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C-store chains are betting on retail media in 2023. But at what cost?

Marketing Dive

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

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Marketers Search for Alternatives as Meta Changes Teen Targeting Rules 

Adweek

Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. This includes using more third-party data firms and creators. The platform announced that starting in February, advertisers can no longer target teens by gender. Additionally, teens' interactions on the apps, such.

Marketing 277
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Predictions For Connected TV in 2023

MNTN

Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth. But as Frank Sinatra once sang, “the best is yet to come”—and 2023 is packing a whole lot of excitement for viewers, services, and advertisers. Below you’ll find a sneak peek of what to expect this year and why 2023 will overtake last year as the “best year yet” for CTV.

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The Bear Showrunners Are Cooking Up Changes for Season 2

Adweek

Change is on the menu for the upcoming new season of FX's summer smash The Bear. The series, starring Jeremy Allen White as a fine-dining chef running his family's restaurant following a tragedy, was an immediate hit when all eight episodes of Season 1 landed on Hulu in June 2022. FX head John Landgraf previously.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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DTC Brands Increased CTV Ad Spend by 384% From Q1 to Q3 in 2022

MNTN

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. But, according to a new article from Adweek , as social platforms face rising prices and privacy challenges, DTC brands have a new channel in their sights: Connected TV. Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30%

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From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Adweek

With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. To make the most of the four-day conference, Omnicom Media Group took its clients on tours of the show.

Marketing 276
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Catalina Crunch Campaign Attempts to Save the World From Boring Advertising

Ad Monsters

A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. . Imagine it if you will, you’re sitting on your porch eating Catalina Crunch Cereal, and you look up and your neighbor is chirping away to a pair of seagulls who then respond to her.

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Ketel One Goes Glam for a New Global Campaign as Vodka Sales Rise

Adweek

A stylish woman sitting at an opulent bar wants--no, demands--"a hot pink cosmopolitan.and some drama," while in a different glamorous corner of the world, a man in a tuxedo revels in "an after-after party, an espresso martini and a room full of strangers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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StarStake: On a Mission to Go Where No Web3 Platform Has Gone Before

Martech Series

StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue and only pay the creator what the company wants to pay.

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Acura Imagines an All-Electric Future Multiverse in Cinematic Spot

Adweek

For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, Acura is getting in on the.

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Trust Stamp Partners with Simunix to Provide Biometric Identification Technology to the UK Market

Martech Series

Trust Stamp’s privacy-first biometric technology simplifies and secures the age verification process for the private and public sectors. Trust Stamp, the Privacy-First Identity CompanyTM providing AI-powered trust and identity services used globally across multiple sectors, announces a partnership with Simunix, a leading identity data provider serving businesses and public sector organizations of all sizes.

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Talent Manager Portal to Be Added to TikTok Creator Marketplace

Adweek

TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators. The video creation platform introduced TikTok Creator Marketplace in August 2021, saying this week that it enables agencies and brands to connect with more than 800,000 qualified creators worldwide.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share

Martech Series

Study also reveals optichannel strategies and recent social media turmoil have marketers embracing print channels. A study released by R.R. Donnelley & Sons Company (RRD ) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed.

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Discord: How to View Your Active Devices on Mobile

Adweek

Discord allows users to view all of the devices where their account is currently logged in. This security feature may help users determine if their account has been accessed by a third party. Our guide will show you how to view your active devices from within the Discord mobile application. Note: These screenshots were captured.

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Merkle Announces key 2023 Global Leadership Appointments to Drive Strategy, Growth, and Commerce Practices

Martech Series

Merkle , dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has announced key global appointments in support of its objective to fortify its position as the global leader in customer experience transformation. Holden Bale has joined Merkle as global head of its Experience & Commerce practice, Matt Naeger has been named Merkle’s global chief strategy officer, and has added the role of global chief marketing officer to his remit, and Owen

MarTech 89
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Discord: How to Turn Off Sticker Suggestions on Mobile

Adweek

As users type messages in the Discord mobile application, the app may automatically suggest stickers for them to send. Users have the option to turn off these sticker suggestions if they don't want to see them. Our guide will show you how to turn off sticker suggestions in the Discord mobile app. Note: These screenshots.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Veritonic Achieves SOC 2 Type I Certification

Martech Series

Independent Analytics and Measurement Platform Furthers Commitment to Security and Privacy. Veritonic , the industry’s comprehensive audio research and analytics platform, announced that it has completed the Security Organization Control (SOC) 2 Type I auditing procedure for Service Organizations, also known as SSAE 18. The audit, conducted by Prescient Assurance, a leader in security and compliance attestation for B2B SAAS companies worldwide, validates that Veritonic has effective, enterprise-

MarTech 87
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Campbell’s Chunky tournament blends football with the metaverse and livestreaming

Marketing Dive

Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream.

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Pactera EDGE Issues “State of Localization” White Paper Offering New Solutions from the Industry’s Leading Subject Matter Experts

Martech Series

Key Finding: New Platform Solutions Significantly Improve Speed and Accuracy While Delivering a More Culturally-Nuanced Experience. Pactera EDGE , a world-class digital solutions provider for the data-driven, intelligent enterprise, released a new white paper on the State of Localization that details new platform solutions that are redefining the industry.

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Navigating the European Privacy Moat

Exchange Wire

In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [.]. The post Navigating the European Privacy Moat appeared first on ExchangeWire.com.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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IZEA Announces Q4 2022 Managed Services Bookings of $7.9M

Martech Series

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that its Managed Services team secured contract bookings totaling $7.9 million in the fourth quarter of 2022, down from $10.6 million in the fourth quarter of 2021. “In Q4, we began the process of parting ways with a singular large client whose bookings equated to margins at forty to fifty basis points lower than the core business paired with no meaningful f

MarTech 77
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LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies

Exchange Wire

Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, finds a new study by leading data enablement platform, LiveRamp, in collaboration with research company, Censuswide. In a bid to find out how [.]. The post <strong>LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies</strong> appeared first on ExchangeWire.com.

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Samba TV and MiQ Reach Multi-year Commercial Agreement

Martech Series

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV. Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.

MarTech 71
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Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

Marketing Dive

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.