Tue.Nov 22, 2022

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Paul Allen of Allen & Gerritsen Steps Aside as the Agency Prepares to Open 2 New Offices

Adweek

When an agency founder steps down, there can be a loss of identity. But Allen & Gerritsen, which has been a steadily growing presence in the independent agency world since its founding in 1985 in Boston, looks to continue the forward progress it's been making as it changes up leadership and transitions into two new.

Agency 246
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Can We Stop It With The Brand Safety Double Standard Already?

AdExchanger

Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? appeared first on AdExchanger.

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Blind Models Strike a Pose in This Campaign for Better Disability Inclusion

Adweek

While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever's Degree's Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center.

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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?

AdExchanger

Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum. The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?

Marketing 120
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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‘Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?

Adweek

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there's the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin.

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3 ways to make martech simple again

Martech

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.

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How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences

AdExchanger

The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement. The post How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences appeared first on AdExchanger.

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This Torrid Love Story About Santa Is an Allegory for the Climate Impact of Christmas

Adweek

The uncomfortable truth behind Christmas is that many beloved festive traditions are bad for the planet. Awareness is growing around the environmental impact of the holiday season, which often comes with increased consumption, food waste and excess plastic packaging for gifts and wrapping paper. Just days after the end of COP 27 (the United Nations.

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TikTok’s Ambition To Be Always On; Close A Linear Door, Open A CTV Window

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive. Continue reading » The post TikTok’s Ambition To Be Always On; Close A Linear Door, Open A CTV Window appeared first on AdExchanger.

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MJBizCon Sessions Indicate That Despite Its Issues, the Cannabis Industry Isn’t up in Smoke

Adweek

Cannafans in Oregon will drive miles out of their way to find the best deals on flower, tinctures and vapes, but New Yorkers aren't so price sensitive. Those weed consumers care more about online ordering, though, which ranks at the top of their list for dispensary consideration. Buyers in Florida, meantime, will skip a retailer.

Retail 257
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How brands are using CTV and OTT for the 2022 FIFA World Cup

Martech

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.

MarTech 115
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Meta Releases Community Standards Enforcement, Transparency, Widely Viewed Content Reports

Adweek

Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the third quarter of 2022, its Community Standards Enforcement Report for the third quarter, its Transparency Report for the first half of the year and its Widely Viewed Content Report for the third quarter. Chief information.

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Meta Sued for Collecting Facebook Users’ Data; Crypto in Crisis After FTX collapse

Exchange Wire

In today's ExchangeWire news digest: Meta faces legal action in the UK for processing the data of Facebook users despite their objections; crypto firms spiral in the wake of FTX's collapse; and Singapore's Ureca raises USD$1.5m (~£1.26m). Human rights campaigner sues [.]. The post Meta Sued for Collecting Facebook Users’ Data; Crypto in Crisis After FTX collapse appeared first on ExchangeWire.com.

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Brands, You Might Be Putting Up Your Own Barriers to Diverse Creators

Adweek

The creator economy has always challenged the status quo around who can have influence, whose voice can be heard, who gets to work with brands and who gets to be a brand. With this disruption, there have come more opportunities for people from historically excluded communities to monetize their creative talents and perspectives, establish influence.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Kicking Off Just in Time for FIFA World Cup: DAZN Now Available on Foxxum CTV OS

Martech Series

Foxxum , leading provider of innovative CTV solutions announced the launch of the premium live sports service DAZN in Germany , Italy , and Spain – just in time for the FIFA World Cup. The cooperation additionally entails further territorial expansions covering DAZN’s rollout plans. It will also meet the demand for the DAZN app from existing Foxxum CTV OS clients that will subsequently onboard within the next year, following the initial launch on Vestel devices.

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Philips Domestic Appliances Names Droga5 London Global Creative Agency

Adweek

Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation.

Agency 246
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AdPredictive Joins AWS Partner Network (APN)

Martech Series

MarTech leader passes AWS Foundational Technical Review (FTR). AdPredictive , a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable privacy-first customer intelligence.

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Scaling a CPG Brand in 2022 and Beyond

Adweek

In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ. Edmonson is responsible for.

Marketing 257
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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TTEC Recognized on Forbes List of America’s Best Employers for Veterans 2022

Martech Series

TTEC Holdings, Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced it has been recognized on the Forbes list of America’s Best Employers for Veterans 2022. “I’m so proud that TTEC has earned this recognition,” said Ken Tuchman, TTEC Chairman and CEO. “Thousands of veterans call TTEC home.

MarTech 93
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Need Some Extra Holiday Cash? This Company Wants You to Recycle Your Clothes for Credit

Adweek

New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That's thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded.

Fashion 246
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aCommerce to Launch New EcommerceIQ Connector To Power Shopify Stores With Fulfillment Services in SEA

Martech Series

aCommerce is excited to announce the impending release of a connector to seamlessly connect the data streams between Shopify and aCommerce’s proprietary omnichannel order management platform – EcommerceIQ. This connector is the answer to many brands’ woes, as ecommerce managers struggle to keep track of multiple sales channels switching between marketplaces, social commerce, and direct-to-consumer dashboards to monitor their online business. “We are thrilled about the upc

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Reddit Looks Back at Its First Year in Germany

Adweek

Reddit established its presence in Germany late last October, opening an office in the Mitte borough of Berlin. Just over one year later, the country represents the platform's fourth-largest user base, up from fifth, and the company's team in Germany has tripled. The company now has dedicated community, engineering, local sales, operations and product teams.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Picsart’s AI Image Generator Surpasses 1 Million Images Created Per Day; Launches on Android

Martech Series

-Since launching two weeks ago, Picsart ’ s AI Image Generator has created more than 10 million images. -Just over two weeks after launch, Picsart’s AI Image Generator is creating over 1 million images per day. Picsart , the world’s leading digital creation platform and a top 20 most downloaded app worldwide, announced its AI Image Generator is creating more than 1 million images per day on iOS, and will begin rolling out to Android users.

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Pinterest Adds Support for Afrikaans, Bulgarian, Croatian

Adweek

Pinterest is now available in 41 languages globally across Android, iOS and the web following the additions Tuesday of Afrikaans, Bulgarian and Croatian. The company said in a blog post Tuesday that millions of Pins in the three new languages are already on its platform Pinners can opt for one of the three new languages.

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GEORA App is set for its Pre-Launch to take Proximity Marketing to the Next Level

Martech Series

GEORA is a marketing platform that uses beacon technology to send time-sensitive content to a target audience at specific locations. GEORA, a proximity marketing company, has announced its prelaunch and is now open to early subscriptions for free. Based on beacon technology, GEORA has developed a healthy community of businesses and individuals who want to get their offers to reach the relevant audience with perfection.

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Moving and Elevating Culture With Combs Enterprises

Adweek

From music to commerce, Sean "Diddy" Combs has been influencing culture for decades. Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Pixalate Releases Top CTV Apps for October 2022: Hulu reclaims top spot in Publisher Trust Index for both Roku & Amazon Fire TV in North America

Martech Series

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Hulu, SlingTV, DIRECTV among leaders in October 2022. Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the October 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobi

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Consultancy Capgemini Acquires Creative Agency 23red

Adweek

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.

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Frontify Expands Executive Team; Appoints Rebecca Rosborough as Chief Marketing Officer

Martech Series

Swiss-Based Brand Management Platform Adds New Marketing Leader. Frontify , the leading provider of brand management software, announced the appointment of Rebecca Rosborough as Chief Marketing Officer. Rosborough joins Frontify with more than 15 years of experience growing the marketing function at companies in the U.S. and internationally. Prior to joining Frontify, Rosborough served as the Global CMO and board member based out of New York City for programmatic ad tech company MiQ.

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LGBTQ+ Ad Organization Calls on Brands to Condemn World Cup Restrictions

Adweek

According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.