Fri.Nov 04, 2022

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Elon Musk Fails to Answer Brands’ Questions in Private Meetings

Adweek

In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. "Honestly, he seemed a bit all over the place," said a media buying executive at a large.

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A guide to relax requirements

The Ad Tech Blog

“Let’s import this 100GB CSV into a PostgreSQL table.” One simple ask, articulated correctly, might seem to reduce the cost of a requirement. It is a simple requirement; how hard can it be? It should not take more than a day. As soon you uncompress the requirements, inevitably, the estimate will go up. How do you know when you need to uncompress a requirement?

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Trending Sources

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The Key Questions Marketers Have About Staying Safe in the Metaverse

Adweek

As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.

Marketing 363
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Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

Marketing Dive

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Court Sides With LinkedIn in Data Scraping Lawsuit vs. hiQ Labs

Adweek

LinkedIn emerged victorious in a nearly six-year-old lawsuit against hiQ Labs for data scraping. The U.S. District Court for the Northern District of California ruled in favor of the professional network, with Judge Edward Chen writing, "hiQ relied on LinkedIn for its data primarily by scraping wholly public LinkedIn profiles using automated software. hiQ had.

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How to guarantee your marketing wins every time

Martech

How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.

Marketing 131

More Trending

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Marketo’s October releases: A manager’s guide

Martech

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.

Audience 131
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The 2026 World Cup Has Already Begun For Coca-Cola

Adweek

This year's World Cup in Qatar doesn't start until Nov. 20, but Coca-Cola is already trotting the World Cup trophy around North America like it's 2026. For a major event sponsor like Coca-Cola, it pays to plan nearly a half decade in advance. After all, the soft drink giant contributes part of the $1.35 billion.

Marketing 283
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Bitfari Expands to Europe with NFT Marketplace, Ambassadors and Partnerships

Martech Series

Crypto Advertising Platform Bitfari Expands with Solutions for Europe. Bitfari announces the expansion of its Digital Land NFT Marketplace to Europe. Users of the Bitfari Advertising Platform can select, mint, and distribute information in busy European locations following very simple steps. Bitfari has expanded its billboard network via partnerships in several European countries.

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Everything You Need to Know About Using Netflix’s Ad Tier

Adweek

Netflix's ad tier is here. And we have no bad words. Literally. because Bad Words is one of the unavailable titles. If you've been living under a rock--specifically a rock that doesn't get Wifi--Netflix rolled out its lower-priced ad tier, Basic with Ads, on Thursday, adorning the top of its sign-up page with a.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service

AdExchanger

The marriage between WarnerMedia and Discovery is not an easy one. Warner Bros. Discovery (WBD) is still reeling from a rocky post-acquisition start earlier this year, which included heavy content. Continue reading » The post Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service appeared first on AdExchanger.

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Sean ‘Diddy’ Combs Goes From Multi-Hyphenate to Multi-State Operator in $185 Million Cannabis Deal

Adweek

Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan far more comprehensive than dropping a branded flower strain. Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts.

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The Content Marketing Matrix

Smart Insights

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content … The post The Content Marketing Matrix appeared first on Smart Insights.

Marketing 107
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Paddington Bear Reprises Starring Role in Barbour’s Christmas Film

Adweek

There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession

AdExchanger

If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the impending recession, you’re not going to get it from Sir Martin. Continue reading » The post S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession appeared first on AdExchanger.

Marketing 108
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BDG Eliminates Part-Time Model, Converting or Laying Off Affected Staff

Adweek

The lifestyle and culture publisher Bustle Digital Group, which houses titles including Bustle, Gawker and Nylon, told employees Friday morning that it plans to transition from its current part-time staffing model into a full-time staffing model, according to a document obtained by Adweek.

Media 283
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Campaign Trail: Why Ardbeg released a comic anthology

Marketing Dive

The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of “Planet Ardbeg.

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Buchanan’s Gives 200% With Fútbol Fan Club Connected to FIFA World Cup in Qatar

Adweek

It's F?tbol season--not to be confused with "football season." With that confusion out of the way, blended scotch brand Buchanan's is trying to sort out a marketing dilemma related to the dual f?tbol allegiances of many U.S. fans of Hispanic heritage. It's hard to imagine a fan rooting for both the New York Yankees and.

Marketing 246
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Microsoft displaces Amazon as second most valuable brand, study says

Marketing Dive

Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.

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Twitter Hit With Class-Action Lawsuit Over Layoffs

Adweek

The federal Worker Adjustment and Retraining Notification Act mandates that employers must provide 60 days' notice prior to implementing mass layoffs. New Twitter owner Elon Musk barely waited six days. A class-action lawsuit (Cornet vs. Twitter, 22-cv-06857) was filed Thursday in the U.S. District Court for the Northern District of California, in San Francisco, asking.

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Creative Realities Inc. Secures $2 Million Funding to Enhance and Expand Industry-Leading Automotive Software Support Platform

Martech Series

Digital signage leader Creative Realities, Inc. announced an amendment to its Second Amended and Restated Loan and Security Agreement (the “Credit Agreement”) with their lender, Slipstream Communications, LLC (“Slipstream”). The amendment provides the Borrowers with a $2 million term loan, the net proceeds of which are being used by the Company to accelerate an active software development project with the potential to expand SaaS revenues associated with an existing customer by up to $5 million

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Code and Theory’s Dan Gardner Reveals New Media Company Designed to Help Readers Understand Technology

Adweek

LISBON--Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members.

Media 267
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Brands Believe CTV Advertising Will Overtake Mobile Advertising

MNTN

Connected TV advertising has been on the rise over the last few years, and new data now shows that it is expected to surpass other popular advertising channels in the near future. A new study from AppsFlyer has revealed that 98% believe that Connected TV advertising will overtake mobile advertising, with a quarter of respondents believing that this will happen in the next two to three years.

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Can Brands Avoid the Next ‘Kanye-In-Waiting?’

Adweek

Can't we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business. But anti-hate groups say the marketing.

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How to Lead a Focused and Attainable ESG Program

Martech Series

The profile and scope of ESG programs across the enterprise has grown substantially over the past few years. Initially, it was driven by the urgent need to support global efforts against unsustainable material usage, energy consumption and carbon emissions, to name a few. However, more recently, the narrative shifted as the enterprise realized the broader business and financial impact these strategies can facilitate.

MarTech 94
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Marketing Morsels: Taylor Swift Multiplies, Elton John Marmite and More

Adweek

This week's edition of Marketing Morsels is stuffed with samplings from Capital One, Goldfish, Pillsbury, Jimmy Dean and many more. Enjoy the assortment! Morsel #1: Taylor Swift is multiplied for Capital One Capital One The queen of Midnights, Taylor Swift herself, appears in a newly dropped ad for Capital One's Venture X Card that is.

Marketing 246
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Epiphan Video joins Grass Valley Alliance, Integrating Epiphan Connect for Microsoft Teams with GV AMPP

Martech Series

Epiphan Video, a global leader in video capture, streaming, and recording solutions, announced it has become a member of the Grass Valley Alliance. Epiphan Connect brings the accessibility of Microsoft Teams to Grass Valley’s Agile Media Processing Platform (AMPP), helping live event presenters and broadcasters seamlessly bring in video and audio from remote contributors with the familiarity of the world’s most common business application.

MarTech 92
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Twitter, Activision Blizzard Let World of Warcraft Players Walk Down Memory Lane

Adweek

Ahead of the release of the Dragonflight expansion for World of Warcraft Nov. 28, video game company Activision Blizzard partnered with Twitter--prior to the social network's takeover by Elon Musk last week and massive layoffs this week--to kick off a #WarcraftStory promotion. This activation will encourage World of Warcraft players to tweet details about their.

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Node4 Acquires Tisski to Further Expand its Microsoft Enterprise Cloud Solutions Capabilities

Martech Series

Node4’s Second Acquisition of 2022 as it Builds Technology Portfolio and Customer Base in the UK Public Sector. Node4, a cloud-led digital transformation Managed Services Provider (MSP), announced the acquisition of Tisski, a leading UK-based independent Microsoft Business applications partner focused on delivering enterprise cloud solutions using Dynamics 365, Power Platform and Azure Technologies to the Public Sector.

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Purpose-Led Spaces Are Redefining the Music Industry

Adweek

The challenge This summer, 4th Floor Creative was busy settling into Sony Music U.K.'s recently relocated London headquarters in King's Cross. Preparing and completing any home or office move creates a moment for reflection, as one leaves familiar spaces and routines behind to discover new ones. Office space planning and design also offer insights into.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.