Adweek
AUGUST 31, 2022
Any event can be instantly improved with a good snack. But what's one to do when snacks are not allowed? Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in. In an effort to break some rules and inspire snacking wherever you are, Instacart took.
Ad Rants
AUGUST 31, 2022
More and more people are choosing to work for themselves , and it's easy to see why. Self-employed entrepreneurs don't have to answer to anyone and get to set their own hours. Talk about a dream situation. If you're ready to take the jump into self-employment, the first step is selecting what you're going to do. This article should help with that. So keep reading to find ten small business ideas you can use in 2022 and beyond.
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Adweek
AUGUST 31, 2022
Hip-hop trailblazer Big Freedia may be best known for hit collaborations with megastars like Beyonc? and Drake, popular solo records and television appearances on P-Valley, Real Housewives of Atlanta, RuPaul's Drag Race and her own critically-lauded Fuse series. But her domain is expanding beyond media--she's also a published author--with a boutique hotel and nightclub planned.
AdExchanger
AUGUST 31, 2022
Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place. Think of AdLibertas as a bit like Amplitude, but specifically tailored for mobile apps and mobile marketers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 31, 2022
It was a risk, more than 40 years ago, for a burger purveyor like Hardee's to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee's is launching the famous carb's first boozy brand extension. Tapping into.
AdExchanger
AUGUST 31, 2022
For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. Continue reading » The post Why A Recession Won’t Change What Matters To Marketers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
AUGUST 31, 2022
This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. URW is a French retail property operator with 82 shopping centres around the world. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.
Adweek
AUGUST 31, 2022
In Canada, patio season is a big deal. And Jack Astor's has found a clever solution to enable remote workers to "Patio like a boss" while the weather is still nice. The Canadian restaurant chain and its creative agency partner, The Garden, launched the "Work From Patio" social campaign to encourage customers to ditch their.
AdExchanger
AUGUST 31, 2022
Free, ad-supported TV (FAST) is the fastest-growing tier of streaming. To take advantage of the trend, Samsung relaunched its FAST platform, Samsung TV Plus. The relaunch includes more channels from TV networks like A+E and AMC, more local news, and distribution across Samsung. smart fridges. The post Samsung Relaunches Samsung TV Plus, Placing Big Bets On FAST Channels appeared first on AdExchanger.
Adweek
AUGUST 31, 2022
Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day. To emphasize this, Red Wing will not offer its products on sale for.
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Mediavine
AUGUST 31, 2022
Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Nor could we foresee just how many magnificent minds we’d have on staff to build those things, market those things and support those things because who the heck wo
Adweek
AUGUST 31, 2022
Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, "When the Fit Hits," the.
Martech
AUGUST 31, 2022
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.
Adweek
AUGUST 31, 2022
Labor Day sales typically focus on big ticket items like appliances and mattresses, while offering a chance to get seasonal apparel and outdoor furniture on the cheap before stores rotate their inventory. But as inflation has slashed discretionary spending, a RetailMeNot survey of more than 1,000 shoppers shows most plan to focus on the essentials.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digital Turbine
AUGUST 31, 2022
The first half of 2022 has been a wild ride. Discretionary spending has slowed in the US thanks to inflation at a 40 year record high and the cost of necessities rising faster than average incomes. While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. .
Adweek
AUGUST 31, 2022
California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer "an online service, product or feature likely to be accessed by children," to.
MNTN
AUGUST 31, 2022
Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. It can seem like a full-time job just to keep track of the shifting tides of advertising platforms, but it doesn’t have to be. With some organization before launching into a test, marketers can save themselves unnecessary time exploring platforms that won’t work for their goals or won’t fit into their overall ad mix.
Adweek
AUGUST 31, 2022
Cashmere was born out of a garage in Inglewood, Calif. At the time, the agency had seven employees. Today, it has almost 200. The shop, which merged with Media.Monks in September and is Taco Bell's first culture agency of record, just made two new hires--Eric Erickson as chief operating officer and Rebecca Williams as vice.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
AUGUST 31, 2022
Do you know what it takes to create winning b2b marketing strategies? It begins with defining your target audience, segmenting them, and reaching out to potential customers or clients across multiple touchpoints. This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].
Adweek
AUGUST 31, 2022
Economists are divided over whether the dreaded "R" word, a recession, is imminent--but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies. The key is to start preparing.
AdExchanger
AUGUST 31, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since.
Adweek
AUGUST 31, 2022
Anomaly is going through a period of change. Earlier this month, the shop became Bud Light's agency of record, and it is gearing up for Web 3 with a global head of emerging experiences and technology, Chris Neff, who was hired in July. The agency also won over Dunkin as its creative agency of record.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 31, 2022
AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive. Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with optimized AI eCommerce personalization. This partnership empowers innovative brands to create meaningful interactions through personalized text and email messaging.
Adweek
AUGUST 31, 2022
While announcing that it intends to make up to 20% of its staff redundant, camera company Snap has also restructured its international leadership beginning with the hiring of Google's U.K. and Ireland chief Ronan Harris. In a note sent by chief executive Evan Spiegel Tuesday, the company outlined its intention to cut staffing have reported.
Martech Series
AUGUST 31, 2022
State-of-the-art sports platform Zetly has announced a new partnership with Transmira, with the two teams working together to create a ‘turnkey’ solution to access the Metaverse. Zetly is trying to solve the problem of funding for sports clubs and groups, with many of them losing sponsorship deals during the pandemic. It hopes that digital assets such as NFTs will provide new revenue streams and ways to fundraise.
Martech
AUGUST 31, 2022
Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules for social media.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 31, 2022
Strategic Investment Expands TIME’s Storytelling Platforms. Today, the global media company TIME announced the acquisition of Brandcast, the leading no-code platform for creating and managing enterprise-grade websites. Through this acquisition, Brandcast’s technology, which enables partners to quickly and easily turn content into dynamic, customized microsites, will become TIME Sites.
Martech
AUGUST 31, 2022
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together a statistical overview. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for.
Martech Series
AUGUST 31, 2022
The predictive analytics platform now generates over a billion predictions monthly, positively impacting mission critical operations and billions in revenue for customers. Pecan AI , the leader in AI-based predictive analytics for BI analysts and business teams, announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%.
Marketing Dive
AUGUST 31, 2022
The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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