Bacardi Incorporates AR in Its 'Do What Moves You' Summer Campaign

Attendees to a NY pop-up experience will receive a free NFT

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Bacardi is encouraging people to make the most of the upcoming summer season through its “Do What Moves You” campaign, kicking off in June.

The campaign will launch June 8 with a Bacardi x Stadium Goods speakeasy pop-up experience in New York that will let attendees aged 21-plus buy limited-edition merchandise from the Bacardi x Stadium Goods collaboration, listen to music, try Bacardi cocktails and more. Stadium Goods is a marketplace for sneakers and streetwear. The ticketed event will be free to attend, with tickets now being available on Eventbrite.

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