Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .

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More About Advertising

NOVEMBER 5, 2021

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success in the music industry. Desert Island Ads Before we dive into the ads, you’ll quickly. The post Sugar Studios’ Jo Wallace picks her Desert Island Ads first appeared on More About Advertising.

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Martech

NOVEMBER 5, 2021

One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change in customer needs due to the COVID-19 pandemic. Molly Early, Director of Marketing Data Analytics at PwC, cited her organization’s study of US consumers in her recent MarTech session: “The survey revealed that, financially, the pandemic has further polarized the &#

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Machine Learning MarTech Audience ROI 108

AdPulp

NOVEMBER 5, 2021

I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]. The post The Machines Have Moved In. The Machines Have No Feelings. appeared first on Adpulp.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.

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More About Advertising

NOVEMBER 5, 2021

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the supply chain issues. This John Lewis ad wasn’t even trending on Twitter on the day. The post MAA Ad of the Week: John Lewis, the original and the best first appeared on More About Advertising.

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More About Advertising

NOVEMBER 5, 2021

Will there be any Christmas ads still around at Christmas? Joining this week’s early November rush we have Asda and Vodafone. Asda is going the time-honoured Magic and Sparkle route with ‘Asda on Ice’ from Havas, referencing dear old Torvill and Dean with ‘Bolero.’ CCO Vicki (never knowingly undersold) Maguire says: “Given families were forced.

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EGC Group

NOVEMBER 5, 2021

What brand or business couldn’t use a new and fresh way to connect with customers who are shopping for the holidays? The answer to that question is TikTok, the breakout social media sensation of the last few years. If you’ve been promoting what your business has to offer for the holidays on social media, you should make room for TikTok.

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More About Advertising

NOVEMBER 5, 2021

Nice of Mark Zuckerberg to share this one personally… Facebook is now Meta as it ventures into the metaverse – where you can interact digitally (or should that be hang out?) Droga5 is on the case with Facebook’s in-house creativos and a little help from Henri Rousseau’s 1908 work The Fight Between Tiger and Buffalo. The post Droga5 paints disarming picture for Zuckerberg's Meta first appeared on More About Advertising.

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Flashtalking by Mediaocean

NOVEMBER 5, 2021

La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean , de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner. Ya que con anterioridad, en 2020, fue reconocida como compañía ‘Visionaria ’.

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Advertising

Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. This second part looks at how to make the move. The reality is nuanced, as you must consider needs and tradeoffs across all elements (people, processes, platforms, and programs) when shaping your model.

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Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and don’t, please, forget empathy. The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below).

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