Adweek

SEPTEMBER 2, 2022

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year.

Communications 335

Communications Advertising Marketing 335

AdExchanger

SEPTEMBER 2, 2022

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Fear Of Finding Out appeared first on AdExchanger.

Advertising 135

Advertising Media 135

Adweek

SEPTEMBER 2, 2022

Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn't listen. The object of Window's affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows' four-paned.

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VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

SEPTEMBER 2, 2022

When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot "The Sign," set to the hit Ace of Base song by the same name, tapping into '90s nostalgia to remind customers that when it comes to making.

Advertising 283

Advertising 283

Marketing Dive

SEPTEMBER 2, 2022

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

Marketing 124

Marketing 124

Marketing Dive

SEPTEMBER 2, 2022

A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

Media 109

Media Marketing 109

Adweek

SEPTEMBER 2, 2022

"You only come to New York once. And when you do it, you gotta do it big. Hence.this!" That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the.

Real Estate 267

Real Estate Marketing 267

AdExchanger

SEPTEMBER 2, 2022

For CPG brands, valuable business lines and data access can come from unlikely sources. Land O’Lakes found a useful first-party data asset in its ancillary farm equipment and seed sales. Beam Suntory, the alcohol brand, uses brewery tourists for prospecting. Another example is the Tide’s laundromat franchise business you probably never knew about. Selling laundry.

Advertising 98

Advertising 98

Adweek

SEPTEMBER 2, 2022

Champion is calling an audible on its penchant for modesty. For the launch of its "Be Your Own" campaign, the centenarian athleticwear brand proudly proclaims "Champion invented the hoodie," the wardrobe staple that's transcended sports into music, fashion and popular culture since it was created by the brand's founding family more than 80 years ago.

Fashion 257

Fashion 257

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Advertising

Martech Series

SEPTEMBER 2, 2022

Influencer Intelligence launches whitepaper on ‘The Role of Influencers in Social Commerce’ featuring brand-side interviews and new research. Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links identified as the most popular way to integrate social commerce into influencer strategy among majority (61%) of marketers.

Marketing 95

Marketing ROI eCommerce Fashion 95

Adweek

SEPTEMBER 2, 2022

A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. According to reports, senior CTV News executive Michael Melling had asked who had approved the decision.

Media 257

Media 257

AdExchanger

SEPTEMBER 2, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart.

Ad Exchange 97

Ad Exchange 97

Adweek

SEPTEMBER 2, 2022

It's been 30 years since the WWE held a pay-per-view show at a stadium in the United Kingdom. Still, the legacy of that 1992 SummerSlam has outlasted its pomp and pageantry. Three of that event's four headliners--Randy "Macho Man" Savage, the Ultimate Warrior and "British Bulldog" Davey Boy Smith--are now deceased. The venue itself, London's.

Marketing 253

Marketing 253

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech Series

SEPTEMBER 2, 2022

Following two strategic acquisitions of Analytics Pros and LiquidBox in the last five years, Adswerve bolsters its analytics capabilities and Adobe expertise. Adswerve, a digital media and analytics consultancy, announced its acquisition of Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services.

MarTech 92

MarTech Media Marketing 92

Adweek

SEPTEMBER 2, 2022

For years, major brands like Starbucks, Dunkin and McDonald's have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated.

Food 253

Food 253

Martech Series

SEPTEMBER 2, 2022

WordPress VIP, the leading provider of enterprise WordPress, adds Scaleflex to its prestigious Technology Partnership program. Scaleflex joins a small group of enterprise technology companies serving VIP clients and is the first European-based modern Digital Asset Management provider to propose a fully customizable media picker widget for online news and media businesses, industrial brands and large finance groups.

Finance 92

Finance MarTech Media Marketing 92

Adweek

SEPTEMBER 2, 2022

Virtual product placement company Ryff has named Sean Moran as executive chairman. Top line Moran, a former Viacom advertising chief, succeeds Louis Hernandez for the Ryff chairman position. According to the company, the new executive chairman will be tasked with providing strategic guidance and strengthening partnerships with media companies and brands.

Media 249

Media Advertising 249

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech Series

SEPTEMBER 2, 2022

Digitalage is a Web3 social media platform that is committed to providing users an unparalleled immersive experience while guaranteeing content security, digital rights management using OOVE innovative tools for creators. Hop-on, Inc. announced that Digitalage has signed Mike Johns as President of Business Development. Digitalage is poised to change the social media landscape, challenging the status quo through Cardano blockchain technology and immersive media-rich social experiences unlike any

Media 85

Media Public Relations Entertainment MarTech 85

Adweek

SEPTEMBER 2, 2022

Over the past decade Irish actor Cillian Murphy has played one of the most memorable recent TV characters, as gangster Thomas Shelby in Peaky Blinders. The dedication to his craft is the inspiration behind a new ad for luxury goods maker Montblanc.

Fashion 244

Fashion 244

Martech Series

SEPTEMBER 2, 2022

Enhancing and simplifying the connection between brands and customers is the goal of VoxFeed Lite, VoxFeed’s new feature that goes live on September 2022. Companies are constantly looking for ways to improve their relationship with customers and enhance the value of their brand. Brands have begun to involve their customers in their marketing process.

Media 85

Media MarTech Marketing Advertising 85

Adweek

SEPTEMBER 2, 2022

Instagram's "Invite Link" feature gives group chat administrators an easy way to invite new users to join their group chats on the photo- and video-sharing platform. When a group chat administrator turns on the "Invite Link" feature for a group chat, the Instagram application will generate a link they can share with other users to.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech Series

SEPTEMBER 2, 2022

iStaging accelerates the visualization of real estate properties for buyers and improves lead generation for real estate professionals with 3D virtual staging. Taipei, Taiwan – iStaging, a leading virtual solutions provider driving digital transformation of business of all sizes, introduces AI-Revamp, an exciting upgrade to real estate virtual tours.

Real Estate 84

Real Estate MarTech Marketing 84

Adweek

SEPTEMBER 2, 2022

Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. At its height in 2006, there were 1,650 studios in at least 40 countries. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included.

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Martech Series

SEPTEMBER 2, 2022

The no-code workflow automation user conference takes place October 20, 2022. Zapier —the leader in no-code automation—announced its annual user conference, ZapConnect, to be held virtually on October 20, 2022. The free half-day event brings together thousands of Zapier users from marketing, IT, business, and other fields for engaging sessions on building, scaling, and growing with no-code automation.

MarTech 83

MarTech Marketing Communications 83

Adweek

SEPTEMBER 2, 2022

The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It's the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its.

Audience 242

Audience Media 242

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. New regulations are making it harder to collect consumer data. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. In a recent Think Tank roundtable discussion hosted by EX.CO at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe t

Real Estate 87

Real Estate Ad Ops Advertising SEO 87

Adweek

SEPTEMBER 2, 2022

Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. "A cross-functional global team of our Executive.

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Martech Series

SEPTEMBER 2, 2022

Joy Spreader Group Inc., a leading marketing technology company listed in Hong Kong, announced its interim results for the fiscal year 2022 on August 31. According to the report, the Group maintained robust business growth in the first half of 2022, with a revenue of HK$1.367 billion, almost matching the revenue of HK$1.396 billion for the full year of 2021.

Non-Profit 82

Non-Profit Entertainment MarTech Media 82

Marketing Dive

SEPTEMBER 2, 2022

The branded mini-game requires players to pair together icons to reveal a shoppable mascara paired with a customer review.

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100

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.