Mon.Jan 31, 2022

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How to personalize your brand on LinkedIn

Martech

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. But, with so many brands vying for audience attention, it can be difficult to remain competitive. “How does somebody compete with somebody who does have $500 million-plus in funding?

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Before You Change the World, (Subscribe and Read) Bloomberg

AdPulp

Gated content is valuable content. It seems that every media company under the Sun today wants to make this argument. Bloomberg.com, for instance, wants $290 for the first year of unfettered digital access, and then $415/year each year thereafter. Or you, dear web surfer, get nothing. These are some hefty tabs for news. Is there […]. The post Before You Change the World, (Subscribe and Read) Bloomberg appeared first on Adpulp.

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Let consumers tell you how they want to be contacted

Martech

Ping. “Don’t bother me.” Consumers don’t like being reminded to buy something. But they will tolerate it if they have some say in how they are notified. Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Brands can set-up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about.

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Olympics sponsors face $100m ad quandary

More About Advertising

Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and much else besides) but spectators are severely restricted because of China’s zero-Covid policy. There isn’t.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AI-driven personalized content grows in importance for marketers

Martech

A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized messaging and the need to extract maximum value from first-party data. Among organizations responding to the survey, using NLP for content generation was one of the top five uses of AI, coming slightly behind face and voice recognition and personalization.

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Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather

More About Advertising

Super Bowl LV1 in a couple of weeks will be the highest=grossing yet and long-time halftime sponsor Pepsi is pulling out all the stops with a stellar line-up of rappers headed by the ever-reliable Snoop Dogg (not something that you always say about rappers.) By Radical Media, with Jay-Z’s Roc Nation. Pretty good, given that. The post Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather first appeared on More About Advertising.

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BBH wins “sustainable” deodorant Wild

More About Advertising

BBH seems to have upped its new business game and it’s been chosen, without a pitch, to handle sustainable deodorant brand Wild. Wild launched last year and and is already expanding internationally, starting with Germany as its first key market outside the UK and Ireland. BBH London’s first work for Wild will go live this. The post BBH wins “sustainable” deodorant Wild first appeared on More About Advertising.

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2022’s First Building Resilient Brands Summit

InMobi

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook , that will define the year ahead for India’s advertising ecosystem.

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Should Publishers Remove Ad Consent Pop-Ups?

Oko

Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. Even the best consent solutions are interruptive, unattractive, and intensely disliked by most users. Most of us wouldn’t need much excuse to remove them from our websites if they were no longer needed. […].

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Why your donations are important to a free MAA

More About Advertising

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Federal Trade Commission Releases Online Customer Review Guidance

All About Advertising Law

It might be hard for some to imagine, but the Federal Trade Commission (FTC) is feeling groovy. This month, the agency released two guidance documents that track best practices to prevent consumers from being misled when marketers solicit and pay for online reviews and when review platforms feature online customer reviews. The new documents are like two sides of an old-school vinyl album.

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Weekly Roundup: Google Topics API, IAB’s TCF, Axios Pro, and Many More

Automatad Inc.

Share. Tweet. Share. Summary. Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% growth.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Combining the best of digital and radio, streaming audio provides innovative ways for advertisers to deliver messaging to engaged listeners, create immersive, personalized listening experiences, and gain valuable insights.

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Good morning: It’s not all about revenue

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is RevOps the wrong direction? I’ve heard a lot of positive sentiment about RevOps over the past three years and in many wats it makes a lot of sense.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.