Adweek

JANUARY 15, 2023

German online fashion and shoe retailer Zalando is going through a period of change as it aims to "deepen" relationships with customers and partners across the 25 markets in which it currently operates.

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Fashion Marketing Retail Media 233

Rob Campbell

JANUARY 15, 2023

I’m not back. Not properly. But today is the 24th anniversary of my Dad passing away and I couldn’t – and wouldn’t – let this pass without mention. 24 years means I’m fast approaching him not being in my life for half my life. And yet he is always there. Maybe not always in the spotlight of my life, but always on the stage. A warm presence. A secure presence.

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AdPushup

JANUARY 15, 2023

Is your website ready for AMP ads? Here’s how AMP ads can boost your ad revenue and how to get started with implementing them on your site. Back in 2016, when Google launched the AMP project, it had one goal – a better mobile web experience for users. While it was fairly successful, it came [.].

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Digiday

JANUARY 15, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Here’s some welcome news for the agency world: It turns out that, despite the economic doom and gloom that ushered out 2022, most agencies added to their full-time staff in 2022 — likely to back up a wait-and-see approach to 2023. (This news looks different for publishers , by the way.).

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Agency Marketing Media 67

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPushup

JANUARY 15, 2023

Are ad blockers costing you money? Learn the top ways to detect ad blockers and bypass them for a more profitable website.” As ad blocking grows globally, it becomes increasingly important for publishers who rely on ads for revenue to learn how to detect adblockers. In the United States, nearly a third of internet users [.].

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More About Advertising

JANUARY 15, 2023

People who are lucky enough to buy one of Cadbury’s special Creme Eggs – they are half milk chocolate and half white chocolate – must resist eating the egg if they want to claim prize money of up to £10,000. Some winning eggs were accidentally eaten last year, which inspired VCCP and Cadbury to ramp. The post Cadbury Creme Egg: how do you NOT eat yours?

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Advertising Agency 59

Brid.tv

JANUARY 15, 2023

Video taking over the internet has become old news by now. For years now, the video format has been the most popular content type on the web, and it is here to stay. Video businesses are sprouting up, and if you’re thinking of starting a VOD business yourself, you should first get acquainted with video-on-demand platforms. Choosing the right platform for your video business won’t be an easy decision, but it will be a crucial one.

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Audience Video Ads Ad network Ad Server 52

Digiday

JANUARY 15, 2023

For close to a decade now, the media industry — media agencies included — have focused a tremendous amount of attention and money on Gen Z. Is it too early to now focus on Gen Alpha? Some agencies and marketers think not. The generation succeeding Gen Z will be the first entirely digital-only generation — more plugged in and surrounded by newer digital innovations like artificial intelligence, virtual and augmented reality content, and social media influencers from day one.

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Playwire

JANUARY 15, 2023

Key Points. Google Ad Manager (GAM) is a management platform for digital advertising that is accessible for free, and has the option to pay for more premium features (if you qualify). Following some key best practices can help make GAM more effective for publishers. Improving viewability, reducing invalid traffic, choosing the right ad size and placement, and enlisting a third-party ad tech expert are all recommended for publishers of all types.

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Viewability Ad Tech Advertising 52

Digiday

JANUARY 15, 2023

Twitter’s demise is a vacuum that (probably) can’t and won’t be filled by just one platform. So it’s no surprise that in the wake of Elon Musk’s takeover, there have already been a number of platforms that have popped up and either promoted themselves or had their names thrown in the ring as potential Twitter alternatives.

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