Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

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More About Advertising

JANUARY 19, 2022

The Super Bowl ad rush is gearing up ahead of the game on 13th February. NBC sold the bulk of its slots earlier than usual and Pepsi’s half time show acts have been announced with Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar lining up to play at the SoFi Stadium, home. The post PepsiCo’s Super Bowl spot is a triumph of over-consumption first appeared on More About Advertising.

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Martech

JANUARY 19, 2022

Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.

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More About Advertising

JANUARY 19, 2022

Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in the purpose era) it’s PR too. Here’s Jennifer Aniston for pharma firm Idorsia heading a campaign against insomnia. From Goodby Silverstein. Aniston says: “My challenges with sleep began many years ago – so it’s such. The post Jennifer Aniston goes in to bat against insomnia first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

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Advertising Marketing MarTech 101

More About Advertising

JANUARY 19, 2022

The travel industry is likely to be a relatively big spender post pandemic, and the Singapore Tourism Board has entrusted a budget of $73 million over the next five years to Publicis Groupe’s latest Power of One team, called Shophouse. After a pitch against WPP, Havas and Omnicom, Publicis Groupe won out with a team. The post Publicis wins $73m Singapore Tourism Board fightback first appeared on More About Advertising.

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More About Advertising

JANUARY 19, 2022

Into the metaverse now (oh, no.) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT credit card (NFTs are things you buy and use online with digital currency as far. The post First Choice bank and the UN venture into the metaverse first appeared on More About Advertising.

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InMobi

JANUARY 19, 2022

From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game. This was proved yet again with Wordle , an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free.

Education 52

Education Entertainment Media Audience 52

Digital Remedy

JANUARY 19, 2022

With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? spending on OTT/CTV ?advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.

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All About Advertising Law

JANUARY 19, 2022

Last week, the Federal Trade Commission (FTC) announced that it agreed to settle claims against Dun & Bradstreet (D&B), a business credit reporting agency engaged in deceptive and unfair practices with small and mid-sized business customers. The FTC’s complaint primarily stemmed from businesses’ claims that error-ridden reports negatively affected business opportunities and that D&B’s offered credit-monitoring products did not easily improve credits scores and ratings as suggested.

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Advertising

Martech

JANUARY 19, 2022

Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going , not where it is right now — a phrase that has since gotten widely adopted in a martech world fraught with constant change. Of course, this approach makes sense. If you always target the status quo, what happens when digital marketing currents shift, as they constantly do?

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All About Advertising Law

JANUARY 19, 2022

A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any endorsement activity in the cryptocurrency space. The lawsuit alleges that the celebrities collaborated with Ethereum Max, a company offering ERC-20 cryptocurrency tokens (EMAX Tokens), and its executives to engage in a “pump-and-dump” scheme promoting investments in the com

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Martech

JANUARY 19, 2022

“The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see themselves represented. We spend all this time and money telling stories and yet most of the people who look at them don’t see themselves in it. Not only is this clearly inefficient, it’s also quite alienating.” Comments from Anastasia Leng, founder and CEO of CreativeX.

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Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions. But what does 2022 have in store? We asked a few industry insiders about what they thought the main trends, challenges, and opportunities will be this year.

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MarTech Advertising Audience Agency 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing