Martech
OCTOBER 6, 2021
Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will start earlier than in year’s past and consumers will expect higher degrees of transparency.
More About Advertising
OCTOBER 6, 2021
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film ’Zulu’ in which the cigarettes were promoted against a backdrop of Zulu warriors’ casual deaths. And there was a Timberland ad. The post Giles Keeble: can creativity still function in a woke world?
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Martech
OCTOBER 6, 2021
After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves for growth and where they need help, including tactics like paid search, SEO, website development, blogging and attaining customer reviews.
More About Advertising
OCTOBER 6, 2021
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand in there somewhere and a packshot at the end. Like CDP’s classic ads for Cinzano. The post Now turns to animation for TopCashback debut first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 6, 2021
ABM platform RollWorks has announced the launch of Journey Events and a series of enhancements to its Journey Stages product. Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Journey Stages identifies where accounts are in their buying journey, from pre-opportunity through to renewal.
More About Advertising
OCTOBER 6, 2021
The COP26 United Nations Climate Change conference in Glasgow is almost upon us (the UK government is helping out by running out of petrol) and one of the shebang’s principal partners Hitachi is doing its bit with what it claims is the world’s first carbon zero commercial ‘Racing to Zero.’ Powered by cyclists and a. The post Hitachi heralds COP26 climate conference with first carbon zero commercial first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 6, 2021
Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a dozen Mac users who go: “Gosh, wow, that’s awesome” when they’re told PCs can do everything a Mac can and more. ‘Breaking the spell’ from VMLY&R HQ is part of Intel’s kickback against Apple which.
Martech
OCTOBER 6, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s your backup plan? Monday’s unexpected outage across Facebook, Instagram and WhatsApp was just one more example of how marketers are getting the rug pulled out from them with little notice.
PrograMetrix
OCTOBER 6, 2021
B2B Programmatic Advertising Campaign Measurement Best Practices. As a forward-thinking B2B marketer, you’ve done your research. Account-based marketing is a foundational component of your broader marketing plan. Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing.
Admixer
OCTOBER 6, 2021
Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […].
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More About Advertising
OCTOBER 6, 2021
The Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent of the public trust the industry, up from an all-time low of 44 per cent in 2015, according to a new study by think tank Credos. Advertising still comes pretty low. The post Public trust in advertising creeps up, says new AA report first appeared on More About Advertising.
Admixer
OCTOBER 6, 2021
On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […].
illumin
OCTOBER 6, 2021
The onset of fall marks the return to school, pumpkin spice lattes and oversized scarves. But to many sports enthusiasts the most celebrated return is the return to NFL football. The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]. The post Most Viewed Video Ads: NFL Season Return 2021 appeared first on AcuityAds Inc.
More About Advertising
OCTOBER 6, 2021
Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the tradition of pausing for a cuppa, reflecting the way that it can shift the mood of the day. Watching these ads is almost as good as taking time out to drink a cup of tea, The post Uncommon updates the cuppa in first campaign for Twinings first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adtelligent
OCTOBER 6, 2021
If the recent pandemic has shown us anything, it is the crucial role of the Internet in our daily lives, work, and business ventures. Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% to reach $14.2 billion in 2020.
More About Advertising
OCTOBER 6, 2021
It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60 years to be made available to women without a prescription, which sounds rather tardy (you still need to see a pharmacist.) Maxwellia’s Lovima is one of the first and it’s being introduced by a pleasingly. The post Lovima takes to the airwaves to herald overdue women's lib first appeared on More About Advertising.
Martech
OCTOBER 6, 2021
In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. In this concluding part 3, let’s explore some canonical scenarios that you can employ to support architecture and vendor-selection decisions.
Martech
OCTOBER 6, 2021
Nothing brings people together like watching their national team compete on the world’s stage. The excitement unites a diverse set of fans, each with their own stories to be told. In the martech world, a tool unites customer data just like fans at a national sporting event: a Customer Data Platform (CDP). A database often used by marketers and CX teams to ingest customer data from relevant platforms and channels, CDPs provide a single, unified view of your customer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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