Thu.Oct 07, 2021

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Marketing 131
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Currys swallows Carphone Warehouse and others in one brand relaunch

More About Advertising

Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand: Currys. Some of the above, notably Carphone Warehouse, might be well past their sell-by date. But can Currys, once an electrical store, do all these things in a smaller retail estate? According to the relaunch. The post Currys swallows Carphone Warehouse and others in one brand relaunch first appeared on More About Advertising.

Retail 59
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The evolving B2B customer journey: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C.

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How brands are leveraging mobile video to stay ahead of the curve

InMobi

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. The region raked up a 9.9% growth in internet users, pushing the total number in SEA to over the 400 million mark. Since the lockdown, consumers have spent more time online for personal use with time spent online during the initial lockdown being 30% higher than the pre-lockdown period.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building an always-on marketing machine

Martech

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Read more about making the case for always-on marketing technology here.

Marketing 114
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Annette King becomes global chair of BBH in Publicis Groupe shake up, as new-look board assembled

More About Advertising

Publicis Groupe has put together a new eight-strong board for BBH, led by Publicis Groupe UK CEO Annette King and Joakim Borgström (Jab), the BBH Worldwide chief creative officer. The new BBH group structure will, according to Publicis Groupe’s statement, help BBH tap into the resources of the wider group, maintain global connectivity, and replace. The post Annette King becomes global chair of BBH in Publicis Groupe shake up, as new-look board assembled first appeared on More About Advertising.

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Uncommon puts “the fire inside” PepsiCo’s Quaker Oats

More About Advertising

Uncommon is putting out a steady stream of work for big brands this year – Google, B&Q, ITV, Twinings – and now PepsiCo’s Quaker Oats, with a weighty new campaign, “The Fire Inside.” The TV ad tells a good story about a teacher heading out for work via a training session at the boxing gym, The post Uncommon puts "the fire inside" PepsiCo's Quaker Oats first appeared on More About Advertising.

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5 Facebook dynamic ad examples that will inspire you to boost your ad creatives

Bannerwise

The Facebook dynamic ad format has the potential to improve performance and solve challenges marketers often face, like ad fatigue and high CPAs.