AdExchanger

AUGUST 4, 2024

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […] The post Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On appeared first on AdExchanger.

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Cookies Marketing Advertising Mobile Ads 106

AdPushup

AUGUST 4, 2024

Discover how to maximize your earnings with Google AdSense Arbitrage in 2024. Unveil top strategies, tips, and secrets to boost your profits and stay ahead in the competitive adtech industry. The ad tech industry’s complexity is only increasing. Publishers have to constantly look for newer alternatives to effectively monetize their websites. This can be due [.

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Ad Tech 98

AdExchanger

AUGUST 4, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […] The post DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results appeared first on AdExchanger.

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Seth Godin

AUGUST 4, 2024

Usually modified with “total,” the failure might not be as bad as we fear. The origin of the word probably comes from Italian, a long time ago. The person who loses a round in a game has to buy the next bottle for the group (from: flask ). Which means that there is going to be another game. Another performance. Another chance to make things better.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

AUGUST 4, 2024

As the glimmer of the AI gold rush fades for some industries, ad-funded tech giants claim they’re already seeing signs that major investments are paying off for advertisers. Despite warnings of an AI downturn and mixed signals in financial markets, Big Tech hasn’t shied away from talking about AI this earnings season. This month, companies with big bets on AI have all shared quarterly results detailing how they’re using AI-powered platforms for advertising, content creation and

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Media Advertising Marketing 85

Rob Campbell

AUGUST 4, 2024

Yes, I’m back. Kinda. A storm in New York meant I missed my connecting flight to Auckland so ended up in Houston. But if that wasn’t a big enough come down, maybe the hotel I found to spend the night was … Because in NYC, I stayed in the utterly swank Crosby Street Hotel in Soho, in a room that – as a friend described – as “main character, intimidating-as-f**k, energy”.

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Education Conversion Advertising Agency 70

Digiday

AUGUST 4, 2024

This article was first published by Digiday sibling WorkLife It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks like modernizing talent development strategies, upskilling staff and internal succession planning. Rolls Royce, the aerospace and defense company ($21 billion annual turnover), and U.S. consumer goods maker Conagra ($12 billion annual turnover) have both been piloting an HR-centric generative AI bot for the

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Media Marketing 75

Digiday

AUGUST 4, 2024

Brands are either facing pressure or are choosing to eliminate or pull back on their diversity, social or sustainability efforts. How can media agencies continue to navigate the space with clients? There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment.

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Agency Media 84