Sun.May 15, 2022

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Breaking Down the Ad Tech Supply Chain

Playwire

Key Points. The ad tech supply chain is incredibly complex, and growing more complex by the day. There are an almost endless number of paths an ad can take from advertiser to publisher. The RAMP Platform identifies, on a per-impression basis, the ideal path to maximize publisher revenue.

Ad Tech 52
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Top 7 Retail Media Ad Networks That Every Brand Must Try

Kritter

The pandemic disrupted the business landscape worldwide, and one such disruption was the accelerated growth […]. The post Top 7 Retail Media Ad Networks That Every Brand Must Try appeared first on Kritter.

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6 Ways to Increase Mobile Ad Revenue

Playwire

Key Points. Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. But several tried-and-true methods can help you take your mobile advertising revenue to the next level.