Adweek
AUGUST 18, 2022
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker.
Ad Rants
AUGUST 18, 2022
You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy. Investing in the right search engine optimization (SEO) techniques can get relevant traffic to your site and convince more people to buy your products.
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Adweek
AUGUST 18, 2022
Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company's chief executive officer, Detavio Samuels.
Fuel Lines
AUGUST 18, 2022
Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 18, 2022
Before there was Facebook, there was MySpace, once the world's most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch's media empire, acquired MySpace for $580 million in cash. In the business realm, it seemed that with the backing of.
Ad Rants
AUGUST 18, 2022
E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff. For a team to be successful, it is essential that they have strong individual skills and knowledge but also shares a common vision of what is wanted by the client.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
AUGUST 18, 2022
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. Google recently decided to push back their deprecation [.]. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.
Adweek
AUGUST 18, 2022
You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow.
AdExchanger
AUGUST 18, 2022
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. It’s been a tough time for publicly traded publishers. Tech stocks have also been put through the wringer, and.
Adweek
AUGUST 18, 2022
Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning. Launching a workout channel? That means investing in technology like smartphones and tablets to capture all angles.
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Martech
AUGUST 18, 2022
Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers.
Adweek
AUGUST 18, 2022
Pixy, we hardly knew ye. The flying camera introduced at the Snap Partner Summit in April is being grounded, according to a report by Meghan Bobrowsky of The Wall Street Journal. Bobrowsky reported that Snap co-founder and CEO Evan Spiegel told employees during a question-and-answer session that further development of Pixy was being halted as.
VideoWeek
AUGUST 18, 2022
The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning. Bloomberg reported a line reading, “Downloads available on all plans except Netflix with ads,” suggesting that users of the upcoming ad-supported tier will not have access to the download feature currently available to Netflix subscribers.
Adweek
AUGUST 18, 2022
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time, it will be different, we will be different. Because we have been called. The world's greatest.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
AUGUST 18, 2022
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
Adweek
AUGUST 18, 2022
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar. "We're approximately 90% sold, pacing way ahead of where we were.
AdExchanger
AUGUST 18, 2022
Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.
Adweek
AUGUST 18, 2022
Julie Haddon keeps hearing that her step up is a step back. When she became head of marketing for Dreamworks Animation in 1998--just before the studio produced Antz, Shrek and Madagascar--she was told computer animation was a fad. When she left a consumer promotions gig at eBay to work for a startup called PayPal Mobile.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 18, 2022
Rather than relying on panels, digital advertising promised precision. Marketers could track clicks across the entirety of their media spend and get precise measurement of the impact. But as signals become scrambled (or removed), old-school panels are coming back in style. Google just started recruiting for a 1,000-person-strong panel to feed its conversion models this.
Adweek
AUGUST 18, 2022
There's a monster stalking the city. It grows ever larger and stronger as it moves, terrorizing unsuspecting townspeople and causing destruction in its wake. If the frightened city dwellers only looked closer, however, they would see that the monster is weaker than it seems-because it is made of their own household waste. And there's one.
More About Advertising
AUGUST 18, 2022
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu says by using the latest gaming and film industry motion capture and streaming technology, virtual.
Adweek
AUGUST 18, 2022
There's a BIG deal happening in the college sports landscape. The Big Ten Conference finalized a massive set of media rights deals worth an estimated $7.5 billion--around $1 billion annually--across Fox, CBS and NBC, beginning in 2023. The agreement is the richest ever in college football, reminiscent of an NFL-style agreement that spreads the games.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
AUGUST 18, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now. Continue reading » The post Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown appeared first on AdExchanger.
Adweek
AUGUST 18, 2022
Cameo introduced Cameo Live, enabling fans to book 10-minute video calls with the thousands of actors, athletes, comedians, creators, musicians, pop culture personalities and reality stars on the personalized video messaging platform. The company said Cameo Live was a result of direct feedback from fans and talent seeking longer video calls, more flexible scheduling and.
AdExchanger
AUGUST 18, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Peter Panel appeared first on AdExchanger.
Adweek
AUGUST 18, 2022
Get ready to see more watermarks on video content posted across platforms, as YouTube said in a support thread that it will begin adding them to short-form YouTube Shorts videos. YouTube explained in the support thread, "We've added a watermark to the Shorts you download so your viewers can see that the content you're sharing.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
AUGUST 18, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
AUGUST 18, 2022
After success with basketball NFT marketplace NBA Top Shot, Dapper Labs is hoping to strike gold twice. The blockchain-based software development company is expanding its work in the licensed NFT sports market, partnering with the NFL on its own NFT marketplace, NFL All Day. To promote the project and its first pack drop, the NFL.
Martech
AUGUST 18, 2022
Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch.
Adweek
AUGUST 18, 2022
Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency's 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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