Fri.Apr 01, 2022

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.

Media 116
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Report: One in five customers won’t wait for a website error to be fixed

Venture Beat

Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy. Read More.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

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MAA Ad of the Week: Qantas from The Monkeys

More About Advertising

Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even if some of them, as here, pursue their glittering careers elsewhere.) A good job, as. The post MAA Ad of the Week: Qantas from The Monkeys first appeared on More About Advertising.

Media 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Good morning: Big moves for businesses big and small

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim. My barber is moving to a new location.

MarTech 106
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Alexa’s latest shoot-out from Droga5 helps hard of hearing

More About Advertising

Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of hearing (but not old, a nice touch) with subtitles. We’re all becoming rather dependent on. The post Alexa’s latest shoot-out from Droga5 helps hard of hearing first appeared on More About Advertising.

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All change in London adland: Billy Faithfull leaves Engine, Ben Bilboul departs Karmarama

More About Advertising

Must be the Great Resignation. Engine Creative (formerly WCRS) stalwart Billy Faithfull (below) is to leave the agency after 15 years. Engine being sold to Next 15’s ODD. CCO Faithfull says: “Since mid 2021, I have been discussing with the business my plans to move on to pastures new, but with the disruption of the. The post All change in London adland: Billy Faithfull leaves Engine, Ben Bilboul departs Karmarama first appeared on More About Advertising.

Agency 59
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The 5 Stages of Video Production | EGC Group

EGC Group

William Shakespeare wrote: “All the world’s a stage.” In Shakespeare’s time, actors made an impression on audiences—on the stage. With the advent of film and video production—and how they benefit the worlds of marketing and advertising—that “stage” referred to by Shakespeare has expanded to more than one.

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Social media advertising strategies for B2B

Banner Flow

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .

Media 52
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Report: One in five customers won’t wait for a website error to be fixed

Venture Beat

Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy. Read More.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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A new way of marketing planning: At the last responsible moment

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, but there’s one key difference — you always plan at the last responsible moment

Marketing 106
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Best Instagram Marketing Agency: Top 5 Choices for 2022

Single Grain

Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Currently, Instagram stands as one of the most valuable social platforms on the web, attracting a massive 2 billion active monthly followers. Through this channel, companies can connect to customers using emotionally engaging and visual content, from snapshot reels to IGTV videos to simple newsfeed posts.

Agency 52