More About Advertising
SEPTEMBER 8, 2021
Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now has 150 staff. Clients include Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and.
Martech
SEPTEMBER 8, 2021
Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. The deal is expected to close later this month. With this addition, the Acquia Open Digital Experience Platform will enable businesses to manage visual content workflow across the full cycle of digital experiences and enrich it with product data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
SEPTEMBER 8, 2021
Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency gyro, European regional president of DraftFCB, MD of Leo Burnett and CMO of Gala Coral. The post MSQ's Kate Howe picks her Desert Island Ads first appeared on More About Advertising.
Martech
SEPTEMBER 8, 2021
ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 8, 2021
As life in the UK belatedly returns to normal (we hope) we can expect a veritable battering from price comparison sites, now facing the challenge of an energised MoneySuperMarket and its new agency New Commercial Arts. One of the problems with these campaigns (for consumers anyway) is that, after a while, they can drive you. The post Now Confused.com takes a surreal approach to price comparison wars first appeared on More About Advertising.
Martech
SEPTEMBER 8, 2021
Good morning, Marketers, are you getting enough emails? The news that Intuit is in talks to acquire Mailchimp for over $10 billion got me thinking about my own inbox. My free Gmail service has a cap, so I’ve been unsubscribing more. I like getting emails about books, but I don’t need emails about other things, like furniture, shampoo and eyewear. Yet, every time I buy something online, I get a new string of emails.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 8, 2021
I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy.
More About Advertising
SEPTEMBER 8, 2021
Euan Jarvie, the CEO of Dentsu UK & Ireland, is leaving after two and a half years in the role to become president at IRI Wordwide, a data tech company working with FMCG and retail brands. During his time as CEO, the group has cut the number of agency brands from 160 to 6, and. The post Dentsu UK&I CEO quits for role at FMCG tech company IRI first appeared on More About Advertising.
PrograMetrix
SEPTEMBER 8, 2021
Top B2B Programmatic Advertising Tactics to Increase Lead Gen. Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail. But how is ABM best utilized to improve paid advertising performance?
Smarty Ads
SEPTEMBER 8, 2021
Anniversaries are a big deal! September 2011 - a time when SmartyAds first sprung to life as a small ad tech project in London. The world changed a great deal over the past 10 years and so we did. Now SmartyAds is a big company packed with talented ad tech.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
SEPTEMBER 8, 2021
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).
NewProgrammatic
SEPTEMBER 8, 2021
Digital advertising encompasses a wide range of advertising methods. Some are interactive, some static, animated, free, paid, auto-playing, in-text, intrusive, or intent-based. There are plenty of methods of increasing traffic coming to your brand. Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth.
Expert insights. Personalized for you.
111 
Let's personalize your content