Adweek
DECEMBER 28, 2022
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.
The Ad Tech Blog
DECEMBER 28, 2022
Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously. Some startups might say they are a fully remote team; others would say they have the core team in-house and outsource maintenance and side projects overseas.
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Adweek
DECEMBER 28, 2022
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.
AdExchanger
DECEMBER 28, 2022
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 28, 2022
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year's biggest departures and arrivals: 25 TV Execs and Insiders.
Martech Series
DECEMBER 28, 2022
Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local brands are discovering their power. That said, native ads are not suitable for all types of products and services.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 28, 2022
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.
Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
Martech Series
DECEMBER 28, 2022
Top cybersecurity trends for 2023, including advances in AI, the increasing importance of cloud security, and the rise of remote work and IoT vulnerabilities. As the world becomes increasingly connected and reliant on technology, cybersecurity remains a top priority for businesses and individuals alike. With the new year quickly approaching, it’s important to stay up-to-date on the latest trends and best practices in cybersecurity to protect ourselves and our organizations.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
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Exchange Wire
DECEMBER 28, 2022
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.]. The post Open Web v Walled Gardens: Predictions for 2023 appeared first on ExchangeWire.com.
Martech Series
DECEMBER 28, 2022
Digital marketing might only have been around for as long as the internet, but marketing in various forms has arguably existed for as long as humans could trade, barter, and sell. Posters and billboards first appeared over 150 years ago, as businesses tried to showcase their products, but fast forward to 2022, and marketing methods have been somewhat updated for the digital highway.
Ad Monsters
DECEMBER 28, 2022
The role of mediation is evolving. As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . Originally, ad mediation emerged to help publishers optimize their revenue more effectively, but the first generation of mediation often left monetization teams with more questions than answers.
Martech Series
DECEMBER 28, 2022
DCM Suisse and Plato Data Intelligence form partnership to drive an entirely new model related to content distribution and syndication. DCM Swiss (Digital Content Marketplace, a decentralized blockchain-powered platform for content creators, publishers and brands, announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data intelligence on today’s most innovative technology verticals.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Brid.tv
DECEMBER 28, 2022
Monetizing an app is a great way to generate income and make the hard work of developing an application worth it. However, there are many different app monetization strategies out there, and not all of them will be equally effective. Our detailed guide is here to walk you through some of the most widely used and best app monetization models. Learn all you need to know about making an app profitable, and if you’d rather jump straight to monetization strategies, you can do so from the table of con
Martech Series
DECEMBER 28, 2022
The Christian Television Network Aims to Reach New Audiences with the Re-Launch of Bethel Plus. TVCoins announces that it was selected by Bethel Televisión to carry out the new development and re-launch of Bethel Plus, a new Free Ad-Supported TV (FAST) platform. Bethel Plus is available to download today on iOS, Android, and Roku devices. Founded in 1998, Bethel Televisión offers a variety of original content with the goal of strengthening moral and spiritual values.
Ad Badger
DECEMBER 28, 2022
SUBSCRIBE In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with. Read More 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]. The post 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast] appeared first on Ad Badger.
Martech Series
DECEMBER 28, 2022
73% Plan to Make Physical Health Resolutions; 53% Opt for Financial Goals. Numerator , a data and tech company serving the market research space, has surveyed consumers around New Year’s resolutions they are setting for 2023. While physical health resolutions, including fitness and weight loss, are the top priority for consumers, financial goals have jumped six points this year, likely due to concerns around inflation and an impending recession.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
DECEMBER 28, 2022
Learn about the differences between Pageviews and Unique Pageviews. And what is more important, pageviews or unique pageviews? Your Google Analytics panel holds a lot of information, but one of the most popular and basic metrics is page views. There’s a bit more to a pageview than you’d think, so we’re breaking down how to [.].
Martech Series
DECEMBER 28, 2022
The Company promotes Sener to drive revenue growth and develop both Corporate and Go-to-Market Strategies. Chatmeter , the leader in reputation management and brand intelligence for multi-location enterprises, today announced the promotion of Cynthia Sener from Chief Revenue Officer to President, Go-to-Market. In her new role, Sener will continue to oversee revenue growth and assume additional responsibility for the Company’s go-to-market strategy.
Smarty Ads
DECEMBER 28, 2022
Today is a big day for SmartyAds. For the first time, we are striking a remarkable collaboration that integrates creativity with innovative advertising technologies. SmartyAds has just partnered up with a global creative production agency Jam, that delivers digital & traditional content, creative localization, and adaptation of advertising.
Martech Series
DECEMBER 28, 2022
HitPaw recently released HitPaw Video Enhancer V1.3.0. The latest version of HitPaw Video Enhancer will support automatically enabling virtual memory, in order to make the process of enhancing videos smoother. And once the program accidentally crashes, you can continue the process directly after restarting the program. It is also worth mentioning that after this update, you can save the operation record when you close the program.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smarty Ads
DECEMBER 28, 2022
The financial services industry will always be relevant, so financial advertising remains an essential part of the work for financial institutions and corporations. As digital technology advances, it's not too difficult to stay in the loop, especially if you use programmatic and the opportunities it presents. The following chart shows.
Martech Series
DECEMBER 28, 2022
Quixy, the leading no-code application development and workflow automation platform, has announced that it has been ranked as the #1 Drag and Drop No-Code App Builder for the 6th time in a row under G2’s Momentum Report for Winter in 2023. Additionally, Quixy has been named the #1 Application Development Platform in the momentum report and a “Leader” in six categories in Winter 2023 Grid Report, namely, No-Code Development Platforms, Business Process Management, Workplace Innovation Platforms, D
Digiday
DECEMBER 28, 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund t
Martech Series
DECEMBER 28, 2022
iClick Interactive Asia Group Limited , a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced its board of directors has approved a share repurchase program in which the Company may purchase its own ADSs with an aggregate value of up to US$5 million from January 1, 2023 to December 31, 2023.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
DECEMBER 28, 2022
This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem.
Martech Series
DECEMBER 28, 2022
RECON Labs , an AI-based generative 3D content startup will attend CES 2023, presenting its advanced 3D content generation technology and applications (incl. AR commerce solution) at the global tech-industry trade show, held from January 5 to 8 in Las Vegas. RECON Labs booth will feature: 3D reconstruction technology, MetaRECON. AR Commerce solution, PlicAR.
Martech
DECEMBER 28, 2022
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.
Martech Series
DECEMBER 28, 2022
Richard Townsend, CEO and co-Founder of Circus Street, discusses why training can unlock talent within businesses to close the diversity and skills gap. __. Creating more diverse and inclusive workplaces is both a moral and a commercial imperative. There’s a few pretty simple reasons why. Having a plurality of experiences and backgrounds creates more points of view, positions and ways of thinking.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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