Adweek
DECEMBER 14, 2022
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities," a Verizon spokesperson.
The Ad Tech Blog
DECEMBER 14, 2022
Give your users too many options. Hide the most important ones. Make them do as many clicks as possible to find them. When they finally do, make them wait for more than 20 seconds after each click. For years, I’ve heard people complaining about JIRA/Confluence’s terrible user experience. How convoluted the UI is, how hard it is to find something, and how slow everything is.
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Adweek
DECEMBER 14, 2022
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation.
AdExchanger
DECEMBER 14, 2022
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be. The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 14, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was.
AdExchanger
DECEMBER 14, 2022
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is. The post CTV Benefits Are Obvious – But Is Effective Attribution Possible? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
DECEMBER 14, 2022
Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [.]. The post Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework appeared first on ExchangeWire.com.
Adweek
DECEMBER 14, 2022
Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways. But the language--"Canna mom escape? She'll THC-you later"--made clear the kind of self-care product on sale. Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing.
Digital Turbine
DECEMBER 14, 2022
Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. Taking regionality into consideration can allow publishers to maximize in-app revenue, as each region has different nuances.
Adweek
DECEMBER 14, 2022
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the "Thinking in Color" campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry's top b-to-b marketers.
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AdPushup
DECEMBER 14, 2022
Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Then, how’re they different? Header bidding was introduced for publishers to reach out to more buyers and maximize yield. It served well for that matter, however, it came with its own challenges (page latency and browser limitations).
Adweek
DECEMBER 14, 2022
Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know Revue has a passionate.
AdExchanger
DECEMBER 14, 2022
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that. The post VIZIO Builds A Measurement Panel With ACR Data appeared first on AdExchanger.
Adweek
DECEMBER 14, 2022
Over the last two years, as the value of the cryptocurrency market reached dizzying new heights, publishers that covered the industry shared briefly in its wealth, with exchanges like Coinbase, Crypto.com and FTX spending lavishly on advertising to acquire new customers. But since April, declining adoption and waning consumer trust in the technology have led.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Subscription Conniptions Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come. The post Twitter Struggles To Balance Ads And Subscrips; Apple Is Playing Sports To Win appeared first on AdExchanger.
Adweek
DECEMBER 14, 2022
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. According to Dentsu's bi-annual Global Ad.
Marketing Dive
DECEMBER 14, 2022
Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.
Adweek
DECEMBER 14, 2022
When you come at the king, you best not miss. Facebook came at LinkedIn and missed. Facebook users began seeing notifications this week that Jobs on Facebook will be history as of Feb. 22. Clicking on the notification brings users to a help page that reads, "Jobs on Facebook will no longer be available on.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 14, 2022
The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric. gaining actionable insights from calls is easier with more specific clipping.
Adweek
DECEMBER 14, 2022
Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than flipping a switch. Rhonesha Byng, founder and chief executive officer at Her Agenda, and Lisa Torres, president of Cultural Quotient at Publicis Media, took the stage at Adweek's NexTech Summit.
Digiday
DECEMBER 14, 2022
Prominent YouTubers Charles “MoistCr1TiKaL” White, Gina “Gibi ASMR” Klein and Tyler “Jimmy Here” Collins have merged their management teams to start their own talent management firm, naming the new venture Mana Talent Group. Mana Talent’s creator-owners represent different subsections of the YouTube audience.
Adweek
DECEMBER 14, 2022
American Express--which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy--went hard in the paint for its latest activation. The brand hosted the American Express x NBA 2K23 Lab in New York's Soho neighborhood Dec. 8-11, giving fans of the league a chance to score more than just points.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
DECEMBER 14, 2022
Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? “Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence compa
Adweek
DECEMBER 14, 2022
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its "Christmas changes us, let's stay that way" campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities.
Martech Series
DECEMBER 14, 2022
Strategic mobile messaging in CX will help brands accelerate business growth in 2023 and beyond. Clickatell , a Chat Commerce and business messaging leader, conducted research on customer service trends and preferences for travel and retail and identified that brands that personalize both their digital and in-person commerce experiences can generate more meaningful and lasting customer relationships.
Adweek
DECEMBER 14, 2022
Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands finding consumers is out the window. Now, brands need to evolve their approach to know who to target. Obele Brown-West, chief solutions officer at Tinuiti and Scott Perry, evp of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 14, 2022
Ranked #6 Among San Antonio’s Fastest Growing Private Companies, Stirista is Honored For the Second Consecutive Year. Stirista , the leader in data-driven marketing solutions, has been selected to the San Antonio Business Journal’s Fast Track Award List for the second consecutive year, signifying another high achieving year for the company. This prestigious ranking evaluates revenue percentage growth from 2019 to 2021 and identifies San Antonio’s fastest-growing private companies.
Adweek
DECEMBER 14, 2022
There's a scene from the Golden Girls--season 1, episode 22--in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show.
Digiday
DECEMBER 14, 2022
For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. The specific shortfall amounts vary by advertiser, but in some cases, Netflix has only delivered roughly 80% of the expected audience, said the executives.
Adweek
DECEMBER 14, 2022
Samsung and Google are touting the selfie-taking potential of their new Galaxy Z Flip 4 device on one of the biggest out-of-home stages in the country: Times Square. And the ongoing campaign is turning to an artist's timeless catalog to help drive the message home. Affixed to the Broadway-facing side of the New York Marriott.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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