Sun.Dec 04, 2022

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AdExplainer: What You Need To Know About Device Fingeprinting

AdExchanger

For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term. Continue reading » The post AdExplainer: What You Need To Know About Device Fingeprinting appeared first on AdExchanger.

Ad Tech 124
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7 Future Trends in Native Advertising You Need to Know About

AdPushup

A look at what is native advertising, its adoption, technology, creative, and spending trends in 2023. Have you seen any native ads on your favorite website lately? Chances are that you’ve seen many but you just don’t know it. You see, that’s the beauty of native advertising. It’s there but you don’t see it. It’s [.].

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The Podcast Purchase Pipeline; Canada Wants More Canadians On YouTube

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize. But. Continue reading » The post The Podcast Purchase Pipeline; Canada Wants More Canadians On YouTube appeared first on AdExchanger.

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Interesting Facts about the Banner & Display Advertising 2023

AdPushup

Looking for some interesting facts about banner and display advertising? Check out this list of 10 fun facts that you probably didn’t know. From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Martech Series

Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences. Resonate, the leading provider of A.I.-powered consumer data and intelligence, announced it has been recognized by Virginia Business Magazine as one of Best Places to Work in Virginia for the eighth time. The annual list is also in conjunction with the Best Companies Group.

MarTech 93
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Disney Advertising enhances clean room capabilities with VideoAmp partnership

Marketing Dive

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.

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3 Reasons Why Ad-Supported Streaming Services Lose Subscribers

AdExchanger

The good news for streaming providers is that consumers are on board with how they deliver content, especially when they can save a few bucks with free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD). However, despite these free or low-cost ad-supported content options, streaming services are still struggling to gain and retain subscribers.

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NetElixir Shares Insights And Trends Into Cyber 5 Results; Predicts Successful Remainder of Holiday Shopping Season

Martech Series

Insights from the critical holiday sales days reveal changes in online shopping behavior. Cyber 5 online sales were up 12% YoY compared to 2021. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. This year marks NetElixir’s 15th annual Cyber 5 results report.

Retail 85
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WTF is the difference between in-stream and out-stream video ads?

Digiday

There are two main types of video ads: in-stream and out-stream. As the names imply, one type refers to ads that are streamed alongside a video — like pre-roll and mid-roll ads — whereas the other type describes video ads that appear independent of any editorial video content. Except the placement of these video ads is no longer the only distinction between the two types.

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ROLLER Celebrates Gaining Great Place to Work Certification

Martech Series

Ten years into its business operations, ROLLER has achieved a 98% employee satisfaction rating from Great Place to Work® — the global authority on workplace culture. . ROLLER, an all-in-one venue management software company for the leisure and attractions industry, recently celebrated achieving Great Place to Work® certification in Australia. Great Place to Work® is the global authority on workplace culture, and the certification program results from 30 years of workplace feedback, data, and res

CPA 77
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium

Digiday

Stagwell this past weekend launched an augmented reality experience with the NFL’s Los Angeles Rams and SoFi Stadium as part of the team’s continued effort to lure fans back and keep them connected during games. The in-stadium app is designed to be used during games in the venue to engage fans, especially younger ones, while they attend in-person.

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Sunbird Messaging Announces Beta App, Brings iMessage and Unified Messaging to Android Users

Martech Series

Sunbird is a new messaging app that gives Android users a fully featured iMessage and the ability to unify the world’s most popular messaging apps in one app inbox. Sunbird Messaging app has launched its closed beta community. The app is the first and only fully featured “iMessage for Android” app that only requires your Android phone.

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There’s Tributes And There’s Tributes …

Rob Campbell

So a little while ago, the wonderful human that was Dan Wieden sadly passed away. A lot of amazing things were written about this amazing man. And I added my own little story to the compendium as well. But there was one that was not published. Mainly because it was a conversation between some people who worked at Wieden about how sad we were that Dan had passed.

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LinkDaddy Launches Domain Authority Checker Tool

Martech Series

LinkDaddy has launched a free Domain Authority Checker tool that provides accurate domain rating scores for business owners, webmasters & digital marketers. LinkDaddy continues to bring more efficiency and transparency to its suite of White Label SEO services. The end-to-end digital agency specializing in SEO services has just rolled out its Domain Authority Checker—a free, online tool that makes it easier for webmasters, business owners, and e-commerce competitor analysis specialists to qui

SEO 67
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why a feminine wellness brand is prioritizing its organic social media strategy

Digiday

As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer , The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. “The organic channel has been a space where we can really let the brand voice come to life and give our community a reason to come back,” said Laura Tedesco, The Honey Pot CMO, adding that doing so can “give our community the forum for that two-way dialogue.”.

Media 68
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Publicis Groupe launches social agency Boomerang in the UK

More About Advertising

Boomerang, Publicis Groupe’s Amsterdam-based social-first agency, is opening in the UK, where 15 staff are taking up residence in the Chancery Lane HQ alongside Saatchi & Saatchi and Leo Burnett. Publicis acquired the ten-year old Boomerang – whose clients include Heineken, Mentos, Spotify, and KLM – in 2021. The agency, which claims to be the. The post Publicis Groupe launches social agency Boomerang in the UK first appeared on More About Advertising.

Agency 59
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David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors

Digiday

The world’s biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month. And, of course, all those fans organize parties and events with their friends and family to watch the matches, and Frito-Lay wants to be front and center as the go-to snack brand.

Cookies 68
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5 Ways to Boost App Revenue During the Holidays

InMobi

We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. Earlier this year, eMarketer predicted that m-commerce would grow 24.8% in 2022 during the holiday period. Despite the predicted economic recession, there is still hope for publishers of all sizes and scale to make the best of the remaining holiday season and prepare for 2023.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z

Digiday

In recent years, the rise of wellness culture has led some to seek out a sober lifestyle, opting in to Dry January or finding ways to gather and party without the need for alcohol. Bare Zero Proof, a non-alcoholic spirits brand that offers non-alcoholic versions of Gin, Bourbon and Tequila, is aiming to tap into that trend and serve consumers who are still looking to have a night out, but do so with a non-alcoholic cocktail.

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6 Examples of In-Game Advertising

Playwire

Key Points. The best in-game advertising is both non-disruptive and impactful. Whether your in-game ads are effective often comes down to picking the right ad format for your game. In-game advertising formats include rewarded video ads, interstitial ads, banner ads, playable ads, full-game ads, and integrated ads.

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Moxly Challenges the Glide With an Open Source No-Code App Builder

Martech Series

Moxly is an online no-code platform that empowers people to build native mobile apps visually, enabling quick iteration. Moxly is set to challenge Glide, a 5-year-old company that recently closed a $20 million Series A, with a slightly different perspective on what it means to be a no-code mobile app development platform. Moxly is one of a number of startups to emerge on the scene with plans to usurp the mighty Glide, with an open source foundation serving as a core selling point.

MarTech 90
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The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend

Digiday

With less than three weeks left before the holiday gifting season abruptly ends, how publishers approach the final stretch of their commerce content strategies could be the difference between exceeding this quarter’s revenue goals over meeting them. Meeting expectations is already an accomplishment for some given the rate of inflation and the state of the economy, which collectively ran the risk of consumers spending less this holiday season than in previous years.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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QualSights Unveils First Ever Product Consumption Intelligence Platform

Martech Series

The Chicago -based insights company pioneers breakthrough technology for passive usage behavior tracking. QualSights , the fastest-growing insights company in the United States, this week, announced the launch of Product Consumption Intelligence, a first-of-its-kind platform to passively measure human behavior in-home. The platform combines patented IoT devices with advanced analytics, allowing CPG insight and innovation leaders to better understand their customers’ behaviors, habits an

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Kasm Workspaces Adds Microsoft Windows Desktop Support to DaaS, VDI & App Streaming Solution

Martech Series

Kasm Technologies, an industry leader in streaming cloud workloads to the web browser, announced Microsoft Windows Desktop Support in Kasm Workspaces v1.12. This capability provides additional flexibility for creating digital workspaces in the portfolio for Desktop as a Service (DaaS), Virtualized Desktop Infrastructure (VDI), Remote Browser Isolation (RBI), Open-Source Intelligence Collection (OSINT), Training/Sandboxes, and Containerized Application Streaming (CAS).

MarTech 76