Adweek
JUNE 28, 2022
Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.
AdExchanger
JUNE 28, 2022
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board. Continue reading » The post Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess appeared first on AdExchanger.
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Adweek
JUNE 28, 2022
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much.
Rob Campbell
JUNE 28, 2022
Recently I saw an interview with a photographer, I sort-of know. His name is Gavin Watson and he’s been taking photos since his early teens. He’s almost 58 now and over that time, he’s built an enviable reputation for capturing the raw beauty of subcultures people either don’t understand or fear. The photo he is proudest of is this one …. He took it while on a tube in London.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 28, 2022
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. "For nearly two years, Ukonwa.
Martech Series
JUNE 28, 2022
CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents. Treasure Data, the leading enterprise customer data platform (CDP), announced its CDP for Service offering is now available as a premium app on the Genesys AppFoundry ® , the industry’s largest dedicated marketplace focused on customer experience (CX) solutions.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.
Adweek
JUNE 28, 2022
Generation Z is the largest demographic group when it comes to online shopping and social commerce. However, according to new research from customer experience platform Emplifi, they are not satisfied with their experiences. Emplifi conducted a survey of more than 1,000 consumers in the U.S. to learn more about what they expect from their social.
AdExchanger
JUNE 28, 2022
Podcast interview withEarl "Butch" Graves Jr.CEO and PresidentBlack EnterpriseandJason Dawayne SmithPresident, Integrated SolutionsPublicis MediaMore than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up? Yes, progress has been made – but it’s still not enough, says Jason DaWayne Smith, president of.
Adweek
JUNE 28, 2022
For many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with.
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Martech
JUNE 28, 2022
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.
Adweek
JUNE 28, 2022
History is full of little known facts that escape even the most well-read among us. For instance, only about 3% of Americans know that the country's first beer brewers were women, according to a study from Miller Lite. Ahead of the July Fourth holiday--a beer sales bonanza that tops the Super Bowl--Miller Lite is teaming.
Martech Series
JUNE 28, 2022
2022 Loyalty Barometer highlights ways marketers can build loyalty through the customer experience. Merkle , dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its 2022 Loyalty Barometer Report, offering insight into how marketers can build more meaningful, lasting customer relationships.
Adweek
JUNE 28, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 28, 2022
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so.
Adweek
JUNE 28, 2022
Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach.
Marketing Dive
JUNE 28, 2022
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
Adweek
JUNE 28, 2022
From the jarring dystopian vibes of "1984" to the frenetic dance moves of "Silhouettes," Apple's ad campaigns became famous for their unmatched sense of style. Every creative marketer, including many who work for the brand now, envied Apple's ability to sell feelings of individualism and expression instead of just selling products. But something changed in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 28, 2022
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its total funding to date to $14 million. The company will use the funds to further its audio measurement and attribution capabilities and grow its. Continue reading » The post With Audio Measurement And Attribution Lacking, Veritonic Raises $7.5M appeared first on AdExchanger.
Adweek
JUNE 28, 2022
When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they're buying, that probably doesn't come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing.
Martech Series
JUNE 28, 2022
Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience.co platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up. Miami-headquartered startup will utilize the new capital to build additional CRM integrations and scale its fleet of handwriting robots.
Adweek
JUNE 28, 2022
As we enter the nascency of Web3, we're able to take stock of how the history of technology has gatekept groups of people from participating in its evolution, limiting the ingenuity that comes from diverse points of view tackling the same problems. Inclusion isn't just an altruistic goal, but one that advances our ability to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 28, 2022
Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra , a leading global provider of digital advertising solutions, announced the launch of Adstanding , an independent spin-off company focused exclusively on redefining Over-The-Top (OTT) advertising.
Adweek
JUNE 28, 2022
On this week's episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess.
Marketing Dive
JUNE 28, 2022
A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.
Adweek
JUNE 28, 2022
The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public's attention, are--for lack of more tactful terminology--deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 28, 2022
Low-code/no-code integration platform delivers two products to accelerate data loading and transformation for data science and business intelligence. Matillion , the leading enterprise cloud data integration platform, announced Matillion ETL is available now on Databricks Partner Connect, a one-stop portal for discovering and connecting validated data, analytics, and AI tools.
Adweek
JUNE 28, 2022
On Friday, June 24, a Dentsu Creative copywriter--like many others across the country--was in no mood to focus on work. While dissenting sentiment toward the decision on Roe v. Wade was commonplace at the beginning of Zoom calls, she noticed these discussions always came to an abrupt end when it was "time to get back.
Martech Series
JUNE 28, 2022
Multi-award-winning pure-play customer data platform (CDP) BlueConic announced the addition of Kimberly Lee Minor to its board of directors. Minor is a senior marketing executive who has held roles at a number of global brands, including Macys, LBrands, Footlocker, and Iconix. She is currently president and chief commercial officer at Bandier, the premier destination for luxury athletic and athleisure wear.
Adweek
JUNE 28, 2022
The characters in new ads for Daiya are clearly distressed--the evidence is written all over their tear-stained faces in videos that look like scenes from classic film noir. The source of their trauma? Life without cheese, which leads to dry toast instead of gooey grilled cheese sandwiches and plain chips instead of melty nachos.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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