Tue.Mar 22, 2022

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The real build vs. buy question in martech is around talent, not technology

Chief Martech

“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about. “Stack utilization is a huge issue.

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7 leadership behaviors for marketing agility

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. They are: Humility Outcome-driven Flexible Coach Collaborator Focused on people Game-changer.

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Aligning your Supply Paths to your Advertising Goals

Media Math

LinkedIn. Twitter. Facebook. Email. There’s a lot of cat and mouse playing out in programmatic advertising. You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money.

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Why we care about metaverse activations

Martech

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years.

MarTech 106
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why You Need Video Advertising in Your Digital Marketing Plan

Adtaxi

contact us. Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. Video is dynamic and entertaining, which makes it more compelling to watch and share with others.

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8 email best practices for 2022 to drive growth

Martech

Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your customer, improving your email marketing can enhance brand loyalty and increase sales. Join experts from Salesforce Marketing Cloud and Litmus who discuss success stories from how brands have leveraged their systems and technologies to create personalized experiences for customers.

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Shopify rolls out Linkpop for social commerce and other updates for marketers

Martech

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on.

Marketing 102
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Has CRM become the classic all-time folly of marketing?

More About Advertising

Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing spectrum. Companies across the board promise improvements which, aided by a battery of consultants and other snake oil merchants, make it worse. That at least is our impression. SugarCRM, which presumably has an interest in.

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Good morning: Cheers, or ‘Priek?!’ as they say in Latvia

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and cheers, or “Priek?!” as they say in Latvia. Before the invention of premium vodka, pretentious people – like yours truly – would order Stolichnaya.

MarTech 102
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Big brother is watching you: this time it’s our lot, not the Russians, with ‘Cyber Safe’

More About Advertising

It wasn’t that long ago that the Tory government took an axe to ad spending, scrapping the old Central Office of Information and moving it to the Cabinet Office (a mysterious entity that seems to be a sort of Whitehall dustbin.) Maybe Covid-19 has given them a taste for communicating absolutely everything: now among its. The post Big brother is watching you: this time it’s our lot, not the Russians, with ‘Cyber Safe’ first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Trade Desk launches certified service partner program for SMBs

Martech

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing partners like Goodway Group to offer self-service access into The Trade Desk’s DSP. The program allows SMBs entry into affordable programmatic ad channels as digital media like CTV , as well as evolving channels like DOOH , make ad campaigns more fluid a

MarTech 98
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How Can Retailers Charge a Premium on Their Retail Media Networks Inventory?

Kritter

As more and more consumers prioritize online shopping, major retailers are capitalizing on this trend […]. The post How Can Retailers Charge a Premium on Their Retail Media Networks Inventory? appeared first on Kritter.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million.

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Appetite Appeal, It’s A Thing

AdPulp

Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let’s watch these three commercials with appetite appeal […]. The post Appetite Appeal, It’s A Thing appeared first on Adpulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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New York Attorney General Secures $2.6 Million from Fareportal for Deceptive Marketing Tactics

All About Advertising Law

Last week, New York Attorney General Letitia James announced that online travel agency Fareportal Inc., which operates several travel-related websites and mobile platforms, including CheapOair.com and OneTravel.com, will pay $2.6 million to New York for misleading consumers with deceptive marketing tactics. “Consumers wanted to land affordable tickets through Fareportal’s platforms, but were met with lies instead,” James said in a statement.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money.

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How marketers can measure success

Martech

This is the second part of a two-part article. The first part is here. Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . Just remember that what you are measuring is not how often you repeat a static message.

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