Tue.Dec 14, 2021

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4 ways to upgrade your content syndication strategy

Martech

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees.

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Clear Channel Europe in the OOH shop window

More About Advertising

Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO William Eccleshare says: “We believe now is the right time to explore options for our. The post Clear Channel Europe in the OOH shop window first appeared on More About Advertising.

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Good morning: B2B marketing will be disrupted

Martech

Good morning, Marketers, and the B2B marketing stack will be disrupted. The comment you’ll see from MarTech contributor Scott Vaughan below reflects some ideas we’ve been kicking around here all fall. B2B marketing, having undergone the ABM revolution, seems ripe for further disruption. Marketing automation isn’t going anywhere just yet — indeed, it will continue to be an important part of the B2B arsenal — but a number of factors have the potential to reduce its importance.

Marketing 112
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Chris Hogg of Lotame: less is more – why minimising data is the way to stay ahead

More About Advertising

The general public is more educated and aware than ever before about data privacy. The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions have the wrong focus. Often, the discourse centres on what is lost through tighter data.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Does your organization need a headless or hybrid content management system (CMS)?

Martech

The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. But deciding whether your company needs to move to a Headless or Hybrid CMS is not something to jump into lightly. Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS: Do we have needs that aren’t being met by our current CMS?

SEO 109
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Top Publicis duo Levy and Sadoun work their world – from King Kong to Easy Rider

More About Advertising

‘Work your world’ is Publicis’ latest Marcel-induced mantra, inviting staff to work anywhere in the Publicis empire for six weeks. But what about the bosses? Are Maurice Levy (supervisory board chairman) and Arthur Sadoun (CEO) going to take advantage? They are, with a little help from some famous movies. The two seem to be good. The post Top Publicis duo Levy and Sadoun work their world - from King Kong to Easy Rider first appeared on More About Advertising.

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Pablo debuts for DFS with radical makeover

More About Advertising

Pablo is a London agency that’s emerged from under the radar into the limelight – it currently tops Campaign’s creative agency new business table – and one of its biggest recent wins is furniture and homeware retailer DFS, now building its online business too. DFS spent a decade or so with Krow, which produced some. The post Pablo debuts for DFS with radical makeover first appeared on More About Advertising.

Retail 59
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Samsung Ads rolls out partner program delivering curated audiences for advertisers

Martech

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads.

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Holiday Season 2021 for App Marketers in Southeast Asia: Trends, Dos and Don’ts, and Actionable Strategies

InMobi

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China.

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Infutor adds solution to activate CTV campaigns

Martech

Consumer identity management platform Infutor has updated its Identity Resolution services to include a solution for activating Connected TV ad campaigns. Using persistent household IP addresses, the solution not only resolves multiple data attributes to anonymized consumers, but can also deliver audiences for targeting across multiple devices associated with that address, extending CTV campaigns, for example, to mobile.

Audience 114
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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ID Comms: digital is number one media transparency worry

More About Advertising

Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID Comms Global Transparency Report 2021 found that 76% of advertisers feel the digital supply chain as an area where they are not confident or satisfied with current levels of transparency. Not one single respondent to. The post ID Comms: digital is number one media transparency worry first appeared on More About Advertising.

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