Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The study surveyed U.S-based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities.

Agency 120

Agency Marketing Communications MarTech 120

More About Advertising

JANUARY 21, 2022

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed by Publicis Groupe country manager Annette King (how many jobs does Annette have these days?). The post MAA Ad of the Week: Samsung Exynos from BBH first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Martech

JANUARY 21, 2022

Good morning, Marketers, and go for the gold. When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant. As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what t

Retail 120

Retail MarTech Marketing 120

InMobi

JANUARY 21, 2022

As an Indian-owned company, InMobi is strongly committed to Diversity, Equity and Inclusion (DEI). DEI is part of our core values, and as a truly global company, we want to help the mobile advertising ecosystem to be more inclusive. In June 2021 we launched a survey asking our publishers to self-identify if their business is owned by a member of a diverse community.

Agency 52

Agency Advertising Media 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization?

Marketing 119

Marketing Machine Learning ROI MarTech 119

InMobi

JANUARY 21, 2022

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.

Retail 52

Retail Media Click Through Rate Video Ads 52

Smarty Ads

JANUARY 21, 2022

The programmatic advertising landscape in 2021 is oversaturated - it is crammed with a large number of media buying and digital inventory monetization technologies. Naturally, developers of these market solutions are trying to come first in this big race for customer attention. Some programmatic ad solutions compete by delivering.

Advertising 52

Advertising Media Marketing 52

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Well, reality can prove itself quite different.

MarTech 109

MarTech Education Marketing 109

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different if science and data were combined within a single source of truth platform to help drive better outcomes.”.

Marketing 140

Marketing Brand Awareness Pop-Up Communications 140