Martech
DECEMBER 20, 2021
“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.
AdPulp
DECEMBER 20, 2021
It’s been six years since the Truth & Reconciliation Commission in Canada issued call-to-action #19 which called upon the federal government to address inequities in health outcomes, including access to basic health needs like clean water. Since then the federal government has done… f*ck all. Almost 70 Indigenous communities in Canada still have to boil […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 20, 2021
As organizations update their data strategy, new roles are often created so there’s more ownership of data and other digital assets. These roles go hand-in-hand with implementing marketing taxonomy, as two experts from data governance company Claravine recently discussed at our MarTech conference. At the very top, businesses are hiring Chief Digital Officers in part to restore trustworthiness in the data that marketing teams use, according to Michael Shearer, Sr.
More About Advertising
DECEMBER 20, 2021
Ads of the year. Burberry “Open Spaces” by Megaforce For the second year Burrberry created the best work. Both brave and surreal, it’s inspiring from top to bottom – direction, dop, choreography, music, stylists – everything. At a time when formula is everywhere, it stands out as both a stark warning (no agency was involved).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 20, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, more of your customers (and your competitors’ customers) are up for grabs.
More About Advertising
DECEMBER 20, 2021
There are some rather worrying signs of life at the UK’s M&S (Marks & Spencer as was), worrying for those of us attuned to saying how hopeless it is anyway. The team at M&S Romford have become TikTok stars it seems (and no naughtiness, not here anyway) with their Christmas song number two in the. The post M&S Romford shows how to do it at Christmas first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 20, 2021
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. My colleague at Media Marketing Compliance, Stephen Broderick, was part of the group of select advisers that helped put that report together and we share a long-standing interest in bringing this issue to the. The post Fiona Foy: trust, yes, but verify too in media agency deals first appeared on More About Advertising.
Martech
DECEMBER 20, 2021
B2B marketing platform Integrate has announced a majority investment by the private equity firm Audax. The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate describes its mission as connecting data, channels and technology to drive account-based and person-based demand marketing at scale.
InMobi
DECEMBER 20, 2021
With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them.
Oko
DECEMBER 20, 2021
The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]. The post Understanding the Google Unreliable and Harmful Claims Policy appeared first on OKO Digital.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Expert insights. Personalized for you.
126 
Let's personalize your content