Fri.Oct 01, 2021

article thumbnail

Using psychology and better data practices to get customers closer to purchase

Martech

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

article thumbnail

Wonderhood Studios takes Starling Bank through the roof

More About Advertising

This new campaign for Starling Bank isn’t afraid to raise expectations about for what a bank can do for you. Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up to smash through the glass dome of the (rather glorious) old building, before soaring through. The post Wonderhood Studios takes Starling Bank through the roof first appeared on More About Advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google delays the timeline for testing FLoC

Martech

FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which wo

Cookies 134
article thumbnail

MAA Ad of the Week: Leagas Delaney for Royal British Legion

More About Advertising

The Royal British Legion was formed in 1921 to help handle the fallout from the First World War in which millions died and has been supporting servicemen and women ever since, notably with its October Poppy Appeal. Most people now don’t have a relative who experienced the Second World War so keeping its message relevant. The post MAA Ad of the Week: Leagas Delaney for Royal British Legion first appeared on More About Advertising.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Open season on CRMs?: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs.

article thumbnail

Very kicks off Christmas with non-event from Grey

More About Advertising

Online retailer Very is first out of the blocks with this season’s Christmas ads – only 85 days to go it reminds us, that’s nearly a quarter of a year. So Very and agency Grey are inviting us to “start Christmas early,” doing all those things we miss like eating mince pies, wearing silly sweaters. The post Very kicks off Christmas with non-event from Grey first appeared on More About Advertising.

Retail 59

More Trending

article thumbnail

Announcement: InMobi Now Partnering With TrueData

InMobi

InMobi is excited to announce that we are now partnering with TrueData! TrueData's Identity Resolution Platform is a leading data solution in the market, and InMobi is thrilled to partner with an industry leader in this all-too-important space. Thanks to our owned-and-operated mobile properties alongside our wide SDK footprint, we were already well on our way to completing better data to our advertiser partners – working with TrueData is another key step for us to meet this ambition.

GDPR 52
article thumbnail

New Commercial Arts debuts for Sainsbury’s Habitat

More About Advertising

Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ rather than referencing Terence Conran’s famous old designer store that won’t mean much to today’s.

Agency 52
article thumbnail

Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes

illumin

The post Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes appeared first on AcuityAds Inc.

article thumbnail

McCann poaches new creative leader Lopez from Nike

More About Advertising

McCann Worldgroup has replaced CCO Rob Reilly (off to WPP as its creative supremo) with the surprise appointment of Alex Lopez from Nike as Worldgroup’s new president and global CCO. Lopez seems full of surprises as there doesn’t seem to be a picture of him anywhere – so we’ll have to make do with Nike’s. The post McCann poaches new creative leader Lopez from Nike first appeared on More About Advertising.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

How marketers responded to the pandemic with stack replacements

Martech

The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features. “Over the last 18 months, you know during this COVID time, a lot of organizations had their budgets frozen or were asked to reduce costs in marketing,” said Anita Brearton, CEO of tech management platform CabinetM.

Marketing 120